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Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up.
… to Better Organize Your Shopping Campaigns: A Tiered PLA Structure, I discussed how to tier your Shopping campaigns from top-performing products all the way to a general catch-all. In this post, Part 2, I’m going to explain the concept of branded PLA segmentation, as well as provide tips for implementation. Again, there are numerous ways to organize…