Product Listing Ads (Plas)

  • Your Ultimate Google Shopping Exam Checklist

    …. These allow for segmentation of your products once they reach the AdWords interface. This can range from “Holiday” labels to grouping your “Top Sellers,” both of which allow for further optimization and segmentation once in a Shopping Campaign. These questions surface time and time again, so be sure to take a moment when completely your exam…

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Give Your Product Feed The Attention It Deserves

    … conversion paths that had at least two touch points. For example, a user may have typed in a generic query and clicked our ad. Two days later that user remembered the brand name, typed in the query, and clicked the brand ad to convert. The generic query would get the assist while the brand term would be attributed the last click conversion. I took…

    Matt Umbro/ PPC Hero- 12 readers -
  • Top Products Or All Products? The Google Shopping Debate

    … I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: “it depends”. Don’t stone…

    Kirk Williams/ PPC Heroin Google- 5 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 8 readers -
  • The New Features In Google Shopping Scripts

    …. For example you may sort by brand or by condition. These are extremely useful if you either have multiple brands in one group or have a brand separated across multiple campaigns. Due to the click intensive nature and multiple steps it takes to edit in the interface, scripts can be utilized to target specific segments across multiple parts…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 28 readers -
  • My 2014 Google Shopping Wishlist

    …, then note the changes here and bookmark this page so you can read it in depth (and probably even memorize it) at a later point. Keyword Targeting Delete Option for 'All products' Product Group Ability to Exclude Keywords in the Search Term Report Impression Share for Specific Products Enhanced Product Search in Google Merchant Center Products Tab…

    Kirk Williams/ PPC Heroin Google- 15 readers -
  • Seven Smart Standards for Google Shopping

    … campaigns may be, you need to convert visitors to buyers on your website. Have tracking code for AdWords & Analytics installed on your site. Google doesn’t want you to shout and will not accept Titles in UPPER case or with exclamation marks!!! Product Listing Ads on Google’s Search Engine Result Page (SERP) generate the major part of the traffic…

    MixRankin Paid Search Google- 7 readers -
  • Product Listing Ads: The Power of Segmentation

    … Product Listing Ads: The Power of Segmentation May 2, 2013 By Guest Blogger This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question…

    MixRankin Google- 1 readers -