Product Listing Ads (Plas)

  • Your Ultimate Google Shopping Exam Checklist

    … devices can see Product Listing Ads? There are some very big picture, and easily reasoned, questions sprinkled throughout the exam. Do yourself a favor and don’t overthink them. Merchant Center When it comes to the Merchant Center, your best bet is to double check the account creation process: getting your website claimed & verified…

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Give Your Product Feed The Attention It Deserves

    … conversion paths that had at least two touch points. For example, a user may have typed in a generic query and clicked our ad. Two days later that user remembered the brand name, typed in the query, and clicked the brand ad to convert. The generic query would get the assist while the brand term would be attributed the last click conversion. I took…

    Matt Umbro/ PPC Hero- 11 readers -
  • Top Products Or All Products? The Google Shopping Debate

    … I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: “it depends”. Don’t stone…

    Kirk Williams/ PPC Heroin Google- 5 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 8 readers -
  • The New Features In Google Shopping Scripts

    … With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • My 2014 Google Shopping Wishlist

    …, then note the changes here and bookmark this page so you can read it in depth (and probably even memorize it) at a later point. Keyword Targeting Delete Option for 'All products' Product Group Ability to Exclude Keywords in the Search Term Report Impression Share for Specific Products Enhanced Product Search in Google Merchant Center Products Tab…

    Kirk Williams/ PPC Heroin Google- 11 readers -
  • Seven Smart Standards for Google Shopping

    Seven Smart Standards for Google Shopping May 23, 2013 By Guest Blogger This is a guest post by Jacques van der Wilt, the founder of WordWatch and DataFeedWatch. Google Shopping replaced the free Google Product Search in October 2012. If you look at a Product Listing Ad (PLA), you immediately see why this ad-type is much more powerful.

    MixRank- 6 readers -
  • Product Listing Ads: The Power of Segmentation

    … Product Listing Ads: The Power of Segmentation May 2, 2013 By Guest Blogger This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question…

    MixRankin Google- 1 readers -