Product Listing Ads (Plas)

  • Your Ultimate Google Shopping Exam Checklist

    … covered in past blog posts. The wording is a little jumbled, the answers a little more misleading. The content coverage, however, was spot on in the way it incorporated PPC fundamentals with the logistics of entering the PLA game and on to the bigger picture uses of these campaigns. Overall, this new addition to the Google Certification process keeps our minds sharp and reminds us of the various ways Shopping campaigns come together to form such an important part of today’s ecommerce PPC. …

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Give Your Product Feed The Attention It Deserves

    … and optimization of the product feed. For advertisers with 1000s of products, deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance. Most often this resource comes in the form of a feed provider. These providers offer an end-to-end solution from feed creation…

    Matt Umbro/ PPC Hero- 12 readers -
  • Top Products Or All Products? The Google Shopping Debate

    … I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: “it depends”. Don’t stone…

    Kirk Williams/ PPC Heroin Google- 5 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 9 readers -
  • The New Features In Google Shopping Scripts

    … with using scripts in your Google Search campaigns, you may want to review those as well for additional support on the Google Developer site or here on PPC Hero. Everything changes once you land at the ad group level. Google has introduced new entities to represent product groups, which are built differently than ad groups. Rather than use…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 30 readers -
  • My 2014 Google Shopping Wishlist

    …, then note the changes here and bookmark this page so you can read it in depth (and probably even memorize it) at a later point. Keyword Targeting Delete Option for 'All products' Product Group Ability to Exclude Keywords in the Search Term Report Impression Share for Specific Products Enhanced Product Search in Google Merchant Center Products Tab…

    Kirk Williams/ PPC Heroin Google- 16 readers -
  • Seven Smart Standards for Google Shopping

    … campaigns may be, you need to convert visitors to buyers on your website. Have tracking code for AdWords & Analytics installed on your site. Google doesn’t want you to shout and will not accept Titles in UPPER case or with exclamation marks!!! Product Listing Ads on Google’s Search Engine Result Page (SERP) generate the major part of the traffic…

    MixRankin Paid Search Google- 7 readers -
  • Product Listing Ads: The Power of Segmentation

    … Product Listing Ads: The Power of Segmentation May 2, 2013 By Guest Blogger This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question…

    MixRankin Google- 1 readers -