Product Listing Ads (Plas)

  • Your Ultimate Google Shopping Exam Checklist

    … devices can see Product Listing Ads? There are some very big picture, and easily reasoned, questions sprinkled throughout the exam. Do yourself a favor and don’t overthink them. Merchant Center When it comes to the Merchant Center, your best bet is to double check the account creation process: getting your website claimed & verified…

    Carrie Albright/ PPC Heroin Paid Search Google- 23 readers -
  • Give Your Product Feed The Attention It Deserves

    … advertising. Hidden with the “Settings” section is the option for affiliates to advertise products from the merchant’s site. If given approval, merchant products can show in affiliates’ Shopping ads. For example, a search for blue widgets may showcase an ad from the advertiser or an ad from the affiliate (such as Shopzilla). Affiliate advertising…

    Matt Umbro/ PPC Hero- 11 readers -
  • Top Products Or All Products? The Google Shopping Debate

    … me yet for that ridiculously annoying, yet applicable automated PPC response. Let me explain. The Case for All Products At some level, you are going to want all of your client’s products on Google Shopping. I am often surprised by a product that’s not a best-seller that still performs great on Google Shopping. Since all the factors of PPC come…

    Kirk Williams/ PPC Heroin Google- 5 readers -
  • Don’t Let Google Shopping Campaigns Trip You Up

    … It’s been just about a year since Google officially replaced Product Listing Ads (PLAs) with the new and updated Shopping campaigns. Shopping campaigns provide everything an online shop could want: prime real estate on search pages, attention grabbing images, and hyper relevance to searcher intent. Yet, for all their great aspects…

    PPC Heroin Google- 8 readers -
  • The New Features In Google Shopping Scripts

    … With the official arrival of Google Shopping Campaigns, marketers are now receiving the support and tools they need to succeed on the new platform. Shopping groups are not complicated but they aren’t always straightforward to manage and monitor. Thankfully we now have scripts to the rescue! With the new features and functionality, we…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 4 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
  • My 2014 Google Shopping Wishlist

    …, then note the changes here and bookmark this page so you can read it in depth (and probably even memorize it) at a later point. Keyword Targeting Delete Option for 'All products' Product Group Ability to Exclude Keywords in the Search Term Report Impression Share for Specific Products Enhanced Product Search in Google Merchant Center Products Tab…

    Kirk Williams/ PPC Heroin Google- 11 readers -
  • Seven Smart Standards for Google Shopping

    … campaigns may be, you need to convert visitors to buyers on your website. Have tracking code for AdWords & Analytics installed on your site. Google doesn’t want you to shout and will not accept Titles in UPPER case or with exclamation marks!!! Product Listing Ads on Google’s Search Engine Result Page (SERP) generate the major part of the traffic…

    MixRankin Paid Search Google- 5 readers -
  • Product Listing Ads: The Power of Segmentation

    … Product Listing Ads: The Power of Segmentation May 2, 2013 By Guest Blogger This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question…

    MixRankin Google- 1 readers -