Product Listing Ads (Plas)

    • Seven insights hiding in Google’s new Christmas shopping research

      Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up.

      Matt Lawson/ PPC Hero- 11 readers -
  • How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation

    … to Better Organize Your Shopping Campaigns: A Tiered PLA Structure, I discussed how to tier your Shopping campaigns from top-performing products all the way to a general catch-all. In this post, Part 2, I’m going to explain the concept of branded PLA segmentation, as well as provide tips for implementation. Again, there are numerous ways to organize…

    PPC Heroin Paid Search- 7 readers -