Product Management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle.The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. The product manager is often responsible for analyzing market conditions and defining features or functions of a product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company.
Posts about Product Management
  • Employee Spotlight: Jeff Perkins

    … and ensure its success and functionality. Jeff has 17 years of product management experience under his belt and has spent most of his career working at starts up, both big and small. Prior to Boost Media, Jeff worked with consumer Internet products, and for the last 7 years has been in the acquisition and optimization space. He has worked as a senior…

    Sarah Burns/ BoostBlog- 13 readers -
  • Happy 2015!

    … Dear Readers, Happy New Year! May 2015 be happy, healthy, and profitable. Enjoy some strong coffee and the last of your holiday eggnog; we’ll be back tomorrow with more daily goodness! Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her…

    Hillary Read/ 3Q Digital- 25 readers -
  • Happy holidays from 3Q!

    … Howdy, readers! We’re taking the rest of the week off to tune up our caroling and cookie-eating techniques. We’ll see you on Monday, but until then, we wish you the warmest and happiest of holidays! Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc…

    Hillary Read/ 3Q Digital- 22 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
  • Former eBay Executive Jimmy Duvall Joins Hootsuite as Vice President of Product

    … held the role of head of product for Magento, an eBay Inc. company and leading eCommerce platform. Duvall played a crucial role overseeing the global product management and user experience design organization, delivering significant customer growth. Prior to his role at eBay, Duvall spent six years at Yahoo! as senior director of web hosting…

    Hootsuitein Social- 8 readers -
  • Review of Build A Blog Community by Adrienne Smith With Free Bonus

    … this a bonus post and I’ll get back to my blogging business posts next Sunday. The “affiliate” concern was taken care of by the payment and product management tool she used, DealGuardian. DealGuardian created my account, including my affiliate account. Don’t you love the way technology is simplifying our lives? We truly live in an amazing time…

    Brian Hawkins/ Hot Blog Tips- 7 readers -
  • Pay-Per-Call’s Role in Improving Marketing ROI

    … be returning for those categories,” says Rob Deming, vice president of product management, Soleo Communications. With mobile phone penetration pegged to reach 70% this year — with nearly two-fifths of those users on smartphones — pay-per-call demand is poised to increase. Recent research shows that $64.6 billion is spent annually across media on local ads…

    Donna M. Airoldi/ Street Fightin Google- 21 readers -
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