Product Management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle.The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. The product manager is often responsible for analyzing market conditions and defining features or functions of a product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company.
Posts about Product Management
  • Employee Spotlight: Jeff Perkins

    … This week the employee spotlight is on Jeff Perkins, Senior Product Manager. Jeff joined the product team in October 2014 and is focused on improving design and user experience to ensure that the Boost Media product makes marketers’ jobs easier and more efficient. He’s most drawn to the ability to create and drive the vision of a product…

    Sarah Burns/ BoostBlog- 10 readers -
  • Happy 2015!

    … Dear Readers, Happy New Year! May 2015 be happy, healthy, and profitable. Enjoy some strong coffee and the last of your holiday eggnog; we’ll be back tomorrow with more daily goodness! Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her…

    Hillary Read/ 3Q Digital- 11 readers -
  • Happy holidays from 3Q!

    … Howdy, readers! We’re taking the rest of the week off to tune up our caroling and cookie-eating techniques. We’ll see you on Monday, but until then, we wish you the warmest and happiest of holidays! Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc…

    Hillary Read/ 3Q Digital- 14 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 8 readers -
  • Former eBay Executive Jimmy Duvall Joins Hootsuite as Vice President of Product

    … held the role of head of product for Magento, an eBay Inc. company and leading eCommerce platform. Duvall played a crucial role overseeing the global product management and user experience design organization, delivering significant customer growth. Prior to his role at eBay, Duvall spent six years at Yahoo! as senior director of web hosting…

    Hootsuitein Social- 8 readers -
  • Review of Build A Blog Community by Adrienne Smith With Free Bonus

    … this a bonus post and I’ll get back to my blogging business posts next Sunday. The “affiliate” concern was taken care of by the payment and product management tool she used, DealGuardian. DealGuardian created my account, including my affiliate account. Don’t you love the way technology is simplifying our lives? We truly live in an amazing time…

    Brian Hawkins/ Hot Blog Tips- 7 readers -
  • Pay-Per-Call’s Role in Improving Marketing ROI

    … for auto insurance but is presented with an agency for homeowners insurance or health insurance, it isn’t going to result in a useful connection for the caller and could cost advertisers for a mismatched lead (not to mention a brand hit). Similarly, location data is as important as service descriptions. A search for a plumber in Brooklyn should…

    Donna M. Airoldi/ Street Fightin Google- 12 readers -
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