Product Marketing

  • When Facts Fall Short: Why Brands Need a Point of View

    … On Tax Forms” an Onion article sponsored by H+R Block, in which the product takes a backseat so the content can generate an emotional response. These examples show a choice between stating facts, driving emotions, or being somewhere in between. Marketers have to balance a brand’s positioning with a publisher’s perspective and a consumer’s interest…

    The Content Strategist- 14 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs… 36 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 15 readers -
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