Product Marketing

  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs… 15 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … to work at a company that’s made Fast Company’s list of Most Innovative Companies, CNBC’s Disrupter 50 list, and Deloitte’s Fast 500 of North America? We asked Shopify’s Michael Cleyn to share his insights. I’m on the Growth team at Shopify but I do a lot of different things that fall out of the marketing spectrum. I work directly with our CMO…

    Nanigans- 14 readers -
  • What’s More Important: New Leads or Existing Customers?

    …. It’s important to remember, though, that not all companies provide products that require or even enable rapid new sales opportunities to existing customers. Those companies will likely be bigger, and have departments tasked with both customer relationship building and lead generation. The time table also affects each. For lead gen specialists…

    Relevancein Content- 10 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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