Product Marketing

  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs…

    Visual.ly- 9 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 14 readers -
  • 7 Ways to Optimize Your Online Marketing Conversion Funnel

    … of traffic and drive more traffic from those sources. Lead Magnet – Offer an irresistible offer that you can give to your customer for FREE in exchange for their contact information. Trip Wire – Offer an irresistible, super low-ticket offer (typically between $1 and $20) that is used to convert leads into customers. Core Offer – Now that you’ve got…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • What’s More Important: New Leads or Existing Customers?

    Published 3 hours ago 21 It’s a relatable question that most marketers pressed for time are wrestling with. What’s more important – earning new quality leads that will eventually stimulate growth or focusing on maximizing the relationships you have with current customers? As a longtime marketer, I can understand both points of view, and each deserves consideration.

    Relevance- 9 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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