Product Marketing

    • How Product Packaging Influences the Customer Experience

      The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.

      Douglas Karr/ Marketing Technology Blogin How To's- 27 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    …). Using too many buzzwords. Is your product the best-in-class, end-to-end most robust, secure, easy to use, scalable solution on the market? Some buzzwords are ok, especially if you can back them up. But today’s buyers are savvy, and they see right through every word. So if you can, try to avoid them. I know from experience that it’s hard because it’s…

    Visual.ly- 12 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 14 readers -
  • 7 Ways to Optimize Your Online Marketing Conversion Funnel

    … of traffic and drive more traffic from those sources. Lead Magnet – Offer an irresistible offer that you can give to your customer for FREE in exchange for their contact information. Trip Wire – Offer an irresistible, super low-ticket offer (typically between $1 and $20) that is used to convert leads into customers. Core Offer – Now that you’ve got…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • What’s More Important: New Leads or Existing Customers?

    …. It’s important to remember, though, that not all companies provide products that require or even enable rapid new sales opportunities to existing customers. Those companies will likely be bigger, and have departments tasked with both customer relationship building and lead generation. The time table also affects each. For lead gen specialists…

    Relevancein Content- 10 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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