Product Marketing

    • How Product Packaging Influences the Customer Experience

      The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.

      Douglas Karr/ Marketing Technology Blogin How To's- 19 readers -
  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs…

    Visual.ly- 11 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … the biggest challenge of being a growth marketer? Prioritization and time management. It’s something that not all growth marketers are good at but it’s core to successful growth. You need to be really good at knowing what to prioritize and what to focus on. When you decide to do something, it means you’re also deciding not to do something else…

    Nanigans- 14 readers -
  • 7 Ways to Optimize Your Online Marketing Conversion Funnel

    … of Eliv8 shows you step by step how to build an automated marketing funnel that you can use to maximize the growth potential of your business using a simple 7-step formula. Product/Market Fit – Ensure that the product that you’re marketing fits the target audience you’re attracting. Choose Your Traffic Source – Identify the best source…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • What’s More Important: New Leads or Existing Customers?

    …. It’s important to remember, though, that not all companies provide products that require or even enable rapid new sales opportunities to existing customers. Those companies will likely be bigger, and have departments tasked with both customer relationship building and lead generation. The time table also affects each. For lead gen specialists…

    Relevancein Content- 10 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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