Product Marketing

  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    … Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs…

    Visual.ly- 29 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … who is responsible for Marketing, Product Management and the Shopify Toronto office so I have the opportunity to touch many aspects of the business: Interviewing Committing code Digging in on data Moving the needle on different growth projects I collaborate with several departments — from marketing and product to culture and human resources. What’s…

    Nanigans- 15 readers -
  • 7 Ways to Optimize Your Online Marketing Conversion Funnel

    … of Eliv8 shows you step by step how to build an automated marketing funnel that you can use to maximize the growth potential of your business using a simple 7-step formula. Product/Market Fit – Ensure that the product that you’re marketing fits the target audience you’re attracting. Choose Your Traffic Source – Identify the best source…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • What’s More Important: New Leads or Existing Customers?

    …, and each deserves consideration. It’s important, too, to understand that different departmental personas – from content marketers to product marketers to the sales field – may have a slightly different opinion. For instance, a product marketer is more interested in providing excellent product expertise and benefits to customers and internal employees…

    Relevancein Content- 11 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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