Product Marketing

  • The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

    …). Using too many buzzwords. Is your product the best-in-class, end-to-end most robust, secure, easy to use, scalable solution on the market? Some buzzwords are ok, especially if you can back them up. But today’s buyers are savvy, and they see right through every word. So if you can, try to avoid them. I know from experience that it’s hard because it’s…

    Visual.ly- 32 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    … When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015. What’s it like…

    Nanigans- 15 readers -
  • 7 Ways to Optimize Your Online Marketing Conversion Funnel

    … of Eliv8 shows you step by step how to build an automated marketing funnel that you can use to maximize the growth potential of your business using a simple 7-step formula. Product/Market Fit – Ensure that the product that you’re marketing fits the target audience you’re attracting. Choose Your Traffic Source – Identify the best source…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • What’s More Important: New Leads or Existing Customers?

    …, and each deserves consideration. It’s important, too, to understand that different departmental personas – from content marketers to product marketers to the sales field – may have a slightly different opinion. For instance, a product marketer is more interested in providing excellent product expertise and benefits to customers and internal employees…

    Relevancein Content- 11 readers -
  • Move Fast and Have a Vision: A Product Marketer’s Guide

    …Building a product is similar to setting out on a mission; it involves picking a destination (objective) and researching the right route (validating your idea). Seasoned explorers will often ask each other for tips and advice; with software, it’s important that you listen to your customers if you already have them — and talk to as many people in your target market as possible — about what gaps your product will fill and how you will need to close them. […]…

    Nanigans- 5 readers -
  • Maintain the Balance: A Product Manager’s Manifesto

    …This is not a particularly newsworthy revelation, and certainly not the first time anyone has heard it: Facebook moves at a pretty fast pace. No matter what stage you look at in the evolution of Facebook, its rate of innovation has never been slow — and with the idea of “moving fast” at the core of the company’s internal cultural values, this comes as no surprise. At Nanigans, our challenge is to strike a balance between delivering Facebook’s product enhancements […]…

    Nanigansin Social- 19 readers -
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