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    • Your Ecommerce Product Detail Page Element Checklist

      We recently helped an e-commerce site optimize their web presence. They were running on proprietary software so they had quite a backlog of development work to do to improve overall search ranking. However, even given those roadblocks, there were huge opportunities to increase conversion rates. We rebranded the company to modernize the look and feel, we established a voice tha ...

      Douglas Karr/ Marketing Technology Blogin Social SEO- 13 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    …, your product page, and your checkout flow. Before we begin True conversion optimization is about incremental improvements to specific pages. So you have to have two things in place before you begin: You need to have Google Analytics set up on your website. You need to be able to run A/B tests on your pages. You also need to measure and write down…

    Kathryn Aragon/ The Daily Eggin How To's- 13 readers -