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In order to deploy, measure, and optimize any change to improve your ecommerce results, capturing the associated data with every user and action is critical. You can’t improve what you don’t measure. Worse, if you restrict what you do measure, you can make decisions to the detriment of your online sales.
… of working on the hitlist of elements that they could be correcting. Every improvement adds up… and as you continue to enhance the user’s buying experience more and more, those numbers can get huge. For this client, those numbers can produce millions of dollars to the bottom line. Above the Fold Ecommerce Product Page Elements While I love…
… Content development knows no bounds! As you’re likely aware, every bit of your website or blog needs content development at one point or another. However, I find that many people get stuck when it comes to developing content for their business’s service and product pages. It’s easy to get creative when writing a blog or creating a guest…