Product Placements

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming.
Posts about Product Placements
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    …-Product Ad: With a Multi-Product ad, there are three products within the same ad. Each of these products have their own link headlines, descriptions, images and destinations, giving you three times the opportunity to entice a user and compel them to engage with the ad. With three different product placements, advertisers have increased flexibility…

    Nanigansin Facebook Retargeting- 7 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    Last March, Copyblogger ceremoniously removed the ability to post comments on the blog. While the reaction from in-house copyeditors was surely one of ecstasy, the response from readers was one of confusion. Said one user on "This doesn't make much sense to me. When I discover a blog post, I expect relevant conversations to be happening in the comments, even i ...

    John Bonini/ The IMPACT Blog- 10 readers -
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