Product Placements

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming.
Posts about Product Placements
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … developed by a third party via a closed platform controlled by the third party. Paid media activities include TV ads, product placements, print ads, radio ads, display ads, social media ads, ads in emails, native advertising, sponsorships, and direct mail. The defining characteristic of paid media is that the audience for your content was developed…

    Convince and Convertin Social EMail- 15 readers -
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing 3x more opportunities to eng ...

    Nanigans- 6 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    Last March, Copyblogger ceremoniously removed the ability to post comments on the blog. While the reaction from in-house copyeditors was surely one of ecstasy, the response from readers was one of confusion. Said one user on inbound.org: "This doesn't make much sense to me. When I discover a blog post, I expect relevant conversations to be happening in the comments, even i ...

    John Bonini/ The IMPACT Blog- 9 readers -
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