Product Placements

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming.
Posts about Product Placements
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … Image via CreativeMarket.com The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. We need new language and a new framework to describe…

    Convince and Convertin Social EMail- 19 readers -
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    … The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link…

    Nanigansin Facebook Retargeting- 10 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    … our involvement, and without using any product placements, our readers are naturally interested in connecting our published best practices with the free tools we offer. What more natural way to entice new visitors to convert into business leads than by the social validation your readers could provide through blog comments? Blog comments…

    John Bonini/ The IMPACT Blogin Facebook Twitter YouTube- 10 readers -
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