Product Placements

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming.
Posts about Product Placements
  • A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

    … aren’t sending relevant emails, and they provide different tools and functionality to their users, leading to uneven subscriber experiences across channels for brands. As I argue in my book, Email Marketing Rules, it’s the open platform that is the source of email marketing’s strengths—its ubiquity, vast reach, and low cost of use. For instance…

    Convince and Convertin Social EMail- 19 readers -
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    …-Product Ad: With a Multi-Product ad, there are three products within the same ad. Each of these products have their own link headlines, descriptions, images and destinations, giving you three times the opportunity to entice a user and compel them to engage with the ad. With three different product placements, advertisers have increased flexibility…

    Nanigansin Facebook Retargeting- 10 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    … our involvement, and without using any product placements, our readers are naturally interested in connecting our published best practices with the free tools we offer. What more natural way to entice new visitors to convert into business leads than by the social validation your readers could provide through blog comments? Blog comments…

    John Bonini/ The IMPACT Blogin Facebook Twitter YouTube- 13 readers -
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