Product Placements

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming.
Posts about Product Placements
  • Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

    The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing 3x more opportunities to eng ...

    Nanigans- 5 readers -
  • Are Blog Comments Really Dead? Experts Weigh In.

    … behaviors first. We polled our blog subscribers here at IMPACT to see where they were more likely to discuss content they find online. The results were about as lopsided as a Harlem Globetrotters game. Wow. Now before you go scrambling to disable commenting on your blog, consider these alternate views first. Here's some insight from some of the most…

    John Bonini/ The IMPACT Blogin Facebook Twitter YouTube- 7 readers -
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