Product (Red)

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
Posts about Product (Red)
  • 6 Things You Should Know About Biz Stone

    … Management, Greg Yaitanes, a Hollywood director, and Roya Mahboob, an entrepreneur doing amazing work for women in Afghanistan partly because they work in divergent fields. Knowledge diversity is something we prize highly and is also something that will be represented in our product.” What’s interesting is that even before the idea was pitched, Biz shared…

    Albert Costill/ Search Engine Journalin Google Facebook Twitter- 9 readers -
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