Product (Red)

Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
Posts about Product (Red)
  • 6 Things You Should Know About Biz Stone

    … inviting Stone to advise. In 2011, Stone discussed entrepreneurship and innovation to M.B.A. students at the University of California at Berkeley’s Haas School of Business. Today, Stone “teaches master classes in business and his quixotic brand of idealism” at the distinguished Oxford University. He also embarks with students at Oxford’s Said…

    Albert Costill/ Search Engine Journalin Google Facebook Twitter- 9 readers -
Get the top posts daily into your mailbox!