Product Stories

  • How To Unlock Your Product Stories To Increase Sales

    … a watch salesman in Montauk who sold Nixon watches. Despite Richard Nixon’s history, he told us that they had tested various brand names for their young target market and “Nixon” won. (They’re the opposite of watches from Aaron Faber.) Questions to answer to create content marketing product stories What is the story behind your product’s name…

    Heidi Cohen/ Heidi Cohenin Content How To's- 19 readers -
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