Products/Services

  • 12 steps to quick infoproduct creation

    … to create infoproducts, but I know someone who does and I respect her knowledge and experience in this area. Connie Ragen Green’s Really Simple Info Products is a 3-module program (with a 4th bonus module) that you can take live or as a self-study course. It includes Connie’s incomparable experience of successfully selling thousands of infoproducts. She…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 8 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … Obviously, you have to promote your products. But how? One aspect is the media and partners you use. The other aspect has to do with timing. From that point of view, you can promote your products in 2 ways: Ongoing: You can continually market your products in autoresponders, on your website, in emails and with ads Launch: You can create…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • 4 techniques to package coaching services

    …. (Contact me if you need your own 1-on-1 coaching to develop your funnel of products and autoresponders. I can help!) Here are 4 ways that you can package coaching services to make the sales process go more smoothly–and successfully. 1. Offer 2-3 options Providing options is a well-known and researched method of helping people to make a decision…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Why you need to write an e-book

    … If you don’t have an e-book that you’re selling on your website, the time to get it done is now! Why you need an e-book There are several reasons why you need an e-book. But first let me explain what I mean by an e-book. I’m talking about a PDF document that you sell from your website. You have a sales page that describes the e-book and people…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • Anatomy of a free affiliate arrangement

    … a button so people can “purchase” it. The button might say, “Get it for free!” Configure your shopping cart or membership program to deliver the free product by redirecting people to a web page with a link to the product or by sending out an email with a link to the product (or both). Notify affiliates about the product. Tell them how to get…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 8 readers -
  • Create free Buy Now buttons in PowerPoint

    … Do you need a great Buy Now button that people will want to click? Or perhaps you need an Add to Cart, Download, or Subscribe button. Get step-by-step instructions for creating your own button in PowerPoint in this 6-minute video. After you create your button, you may need to resize it. You can do that in any image editing software. You can…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
Get the top posts daily into your mailbox!