Products/Services

  • 12 steps to quick infoproduct creation

    … An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you…

    Ellen Finkelstein/ Change the World Marketing- 16 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 21 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you write…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 11 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … a big fuss about a product over a short period of time (the launch period), sell it, and then close sales How do you decide how to promote your products–ongoing vs a launch? Why choose ongoing promotion? If you have products and services that you want to promote all the time, for a continual income flow, then use this option. For ongoing services…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • 4 techniques to package coaching services

    … When you provide 1-on-1 services such as coaching, you’re constantly trying to sell these services and this is a difficult and uncomfortable chore for many people, including me. You should have a funnel of products and a series of autoresponders that bring potential 1-on-1 clients to the point where they’re ready for these more expensive options…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Why you need to write an e-book

    … to your most expensive product or service, but often people take baby steps. The next step is an inexpensive e-book. Once people buy that — and it’s easy to do because it’s inexpensive — they are now one of your customers and have a different attitude towards what you offer. They’re more likely to buy additional, more expensive products. 3…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Anatomy of a free affiliate arrangement

    … An effective way to partner with someone is to offer unlimited future commissions in return for sending people to your website to get some free bonuses. Why is this type of affiliate arrangement so effective? Lots of people will sign up for the free products, because they don’t have to buy anything. This makes the technique a powerful way to grow…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 9 readers -
  • Create free Buy Now buttons in PowerPoint

    … Do you need a great Buy Now button that people will want to click? Or perhaps you need an Add to Cart, Download, or Subscribe button. Get step-by-step instructions for creating your own button in PowerPoint in this 6-minute video. After you create your button, you may need to resize it. You can do that in any image editing software. You can…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -