Products/Services

  • 12 steps to quick infoproduct creation

    … to create infoproducts, but I know someone who does and I respect her knowledge and experience in this area. Connie Ragen Green’s Really Simple Info Products is a 3-module program (with a 4th bonus module) that you can take live or as a self-study course. It includes Connie’s incomparable experience of successfully selling thousands of infoproducts. She…

    Ellen Finkelstein/ Change the World Marketing- 23 readers -
  • Should you buy PLR (private label rights) products?

    … presentations social media posts online courses membership site content reports You can even use PLR to create physical, printed information products. Does PLR have any disadvantages? Yes, of course. First, PLR sellers sell the same PLR to multiple people, That means that your competitors might be selling or giving away the same content. The most…

    Ellen Finkelstein/ Change the World Marketing- 31 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 17 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … a big fuss about a product over a short period of time (the launch period), sell it, and then close sales How do you decide how to promote your products–ongoing vs a launch? Why choose ongoing promotion? If you have products and services that you want to promote all the time, for a continual income flow, then use this option. For ongoing services…

    Ellen Finkelstein/ Change the World Marketing- 18 readers -
  • 4 techniques to package coaching services

    … When you provide 1-on-1 services such as coaching, you’re constantly trying to sell these services and this is a difficult and uncomfortable chore for many people, including me. You should have a funnel of products and a series of autoresponders that bring potential 1-on-1 clients to the point where they’re ready for these more expensive options…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • Why you need to write an e-book

    … If you don’t have an e-book that you’re selling on your website, the time to get it done is now! Why you need an e-book There are several reasons why you need an e-book. But first let me explain what I mean by an e-book. I’m talking about a PDF document that you sell from your website. You have a sales page that describes the e-book and people…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Anatomy of a free affiliate arrangement

    … An effective way to partner with someone is to offer unlimited future commissions in return for sending people to your website to get some free bonuses. Why is this type of affiliate arrangement so effective? Lots of people will sign up for the free products, because they don’t have to buy anything. This makes the technique a powerful way…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail- 9 readers -
  • Create free Buy Now buttons in PowerPoint

    … also use an online service, such as the Pixlr Editor. Here’s some more information on using custom buttons on your website. Free Buy Now buttons plus how to use a sales button Increase sign-ups by customizing your Submit button Do you use PowerPoint to create graphics for your website, social media and marketing? Leave a comment! If you…

    Ellen Finkelstein/ Change the World Marketing- 17 readers -