Professional Services

    • Is DIFM Part Of Your Professional Services Marketing Strategy?

      In an April 2015 TechCrunch article, venture capitalist Arthur Lee wrote about Why Do It For Me (DIFM) Is The Next Big Thing. I highly recommend you read the article, it describes a new trend in the business world that has relevance for everyone. What is DIFM? Bear with me as I paint a picture of what DIFM is and why Arthur Lee talks about a DIFM revolution.

      John Beveridge/ The Inbound Growth Blog- 16 readers -
  • 3 Professional Services Marketing Trends To Watch In 2017

    … Competition in the professional services marketing arena has become fierce. If you're using the same tactics you used 3 years ago, you face an uphill battle to attract the attention of qualified buyers. Consider the fact that 27,000,000 pieces of content are shared each day! It's no longer enough to push out generic content and hope that somebody…

    John Beveridge/ The Inbound Growth Blogin EMail- 35 readers -
  • 2017 State of Content Marketing | Infographic

    … In 2017, content marketing is more important than ever for professional services marketing. Buyers increasingly turn to the content you publish on your website to research potential purchases and to choose their short list of vendors. Content marketing is becoming the battleground where business growth success is being won or lost. That's why…

    John Beveridge/ The Inbound Growth Blogin Content- 37 readers -
  • Facebook Pages Getting Shop, Services Sections

    … they are selling, enabling users to discover, browse and message pages to purchase those products. Facebook added that the top 10 countries where the shop section is used on pages are: Thailand Brazil Vietnam Indonesia Malaysia Mexico Philippines India Argentina Taiwan The services section is currently available to all professional services pages, with all…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page…

    Chris Lucas/ Convince and Convertin EMail Content- 9 readers -
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