Profitability

  • What is the ROI of a Loyal Customer?

    … the desired outcomes that your customers demand. Over the last few years, as our agile marketing journey has evolved and we evaluate the maturity of a business’ marketing – a key performance indicator that continues to stand out is customer experience. Platforms like Bolstra are putting a measurable and actionable analysis of customer journeys top…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • What is Neuro Design?

    … of people’s brains as they view images, either using fMRI scanners or caps fitted with EEG sensors. Eye-tracking cameras can also be used to measure exactly where we look on an image or video. A technique called Facial Action Coding extracts information on our emotional reactions to images through measuring momentary changes in our facial muscles…

    Marketing Technology Blog- 20 readers -
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