• Top Ten Takeaways and Insights From #NewFronts2017

    … in New York. Back in April, I hypothesized that the vast majority of human media buyers who once decided where to place ads on YouTube may have already been replaced by programmatic buying. Boy, was I wrong, wrong, wrong, wrong. At #NewFronts2017 events, I talked with lots of media buyers. And I learned why programmatic buying hadn’t decimated…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 15 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    … April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • (Brand) Safety First

    … Programmatic advertising performs at its best when we target audiences, regardless of the sites they are visiting. However, with that comes a few challenges. Context does need to be managed and there will be occasions where ads appear on sites that may not be a great fit or are deemed off-brand for a client. Lately, these […] The post (Brand) Safety First appeared first on Search Laboratory. …

    Search Laboratory- 12 readers -
  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    … Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from…

    Street Fightin Mobile- 26 readers -
  • 5 things programmatic display still needs to prove to marketers

    … Whilst programmatic trading is now an established norm in the world of display advertising, many advertisers are still coming to terms with what it means for their strategies and how they should be planning and executing campaigns. And although brand safety and fraud may grab the headlines as potential drawbacks of programmatic media buying…

    State of Digitalin Display- 20 readers -
  • Top three programmatic trends in 2017

    … almost 70% of B2B marketers plan to increase spending on programmatic advertising in 2017. So what can we expect from the year ahead and how should advertisers be prepared to take advantage of programmatic? RTB House – a global provider of retargeting technology powered by deep learning algorithms – has put together 3 top trends in the upcoming year…

    Search Engine Watch- 33 readers -
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