• xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

      Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from traditional media buying.

      Street Fightin Mobile- 17 readers -
    • 5 things programmatic display still needs to prove to marketers

      Whilst programmatic trading is now an established norm in the world of display advertising, many advertisers are still coming to terms with what it means for their strategies and how they should be planning and executing campaigns. And although brand safety and fraud may grab the headlines as potential drawbacks of programmatic media buying, they are far from the only challe ...

      State of Digitalin Display- 16 readers -
  • Top three programmatic trends in 2017

    … Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts…

    Search Engine Watch- 28 readers -
  • 3 Mobile Changes That Will Affect Marketers in 2017

    … data. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in 2017? Here are three mobile data predictions for the coming year. Mobile programmatic will drive programmatic spend. The programmatic landscape has seen a lot of change over the last year. The shift towards mobile…

    Street Fightin Mobile- 23 readers -
  • 5 Tools for Buying Local Ads in National Publications

    … of the attention, a whopping 87% of local ad spending happens on traditional media, like print, direct mail, cable, and radio. Now the race is on to capitalize on this market and bring the concept of location-targeted programmatic to national print and TV channels. By placing localized ads in national publications, smaller businesses and national chains…

    Stephanie Miles/ Street Fight- 12 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • Why every digital advertiser should demand transparency

    …” or “finance.” Furthermore, it was challenging to get any data about the availability of impressions on specific placements. From a technical perspective, this challenge was mostly solved with the introduction of real-time bidding (RTB) and programmatic advertising. The ability to see the exact domains on which your ads will run is possible…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Programmatic comes to native ads

    … be purchased through the DoubleClick Bid Manager. This technology is initially available to advertisers who already have a relationship with a publisher. Advertisers need to provide any imagery and text in the ad, and the content is automatically formatted to fit the device. Native advertising, sometimes referred to as sponsored content…

    ZOG Digital Blog- 18 readers -
  • The Evolution of Snapchat Interactions (and Where They’re Headed Next)

    All of the kids are using Snapchat these days, and marketers are about to follow suit in a big way. Snapchat’s new application-programming interface will allow key partners to develop more complex capabilities for advertisers such as direct-response, programmatic user targeting and analytics. Now is the time for marketers to incorporate Snapchat into their digital strategies.

    AllFacebook- 28 readers -
  • Can you trust your media buying agency?

    … by K2 Intelligence on behalf of the Association of National Advertisers (ANA) — uncovered hidden practices within the advertising agency world. These practices involve, among other things, accepting undisclosed rebates from media and tech companies, charging undisclosed markups on media and other conflicts of interest. While some industry insiders…

    Ratko Vidakovic/ Marketing Landin Display- 22 readers -
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