• VidCon Europe 2017: 15 Takeaways for the Online Video Industry

    …, especially people who are used to consuming content in the ‘old way’, there is confusion. They see that Bill O’Reilly just got a bunch of his ads pulled off TV, and if that’s an advertiser’s job – to decide whether or not they want to endorse the content that they’re appearing next to – then that’s a problem for programmatic advertising. But programmatic…

    Carla Marshall/ ReelSEOin Social Facebook YouTube- 15 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel, cross device and cross-strategy ma ...

    PPC Hero- 15 readers -
  • (Brand) Safety First

    … Programmatic advertising performs at its best when we target audiences, regardless of the sites they are visiting. However, with that comes a few challenges. Context does need to be managed and there will be occasions where ads appear on sites that may not be a great fit or are deemed off-brand for a client. Lately, these […] The post (Brand) Safety First appeared first on Search Laboratory. …

    Search Laboratory- 12 readers -
  • Header bidding: What marketers need to know

    … to the programmatic advertising ecosystem, it’s also become a popular topic of discussion within the industry. Yet when I ask industry associates how much they know about it, most reply “very little.” What is header bidding, and how does it work? If the concept of header bidding is new to you, I suggest starting with this beginner’s guide to header…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from traditional media buying.

    Street Fight- 24 readers -
  • 5 things programmatic display still needs to prove to marketers

    … addressing them, and that tends to help! For those interested in hearing how the market leaders are addressing these challenges, State of Digital readers can get a 10% discount on tickets for Bidex on March 16th at the Ham Yard Hotel in London. Simply use discount code BID10EX. Know about what is changing in marketing! Keep up with the latest…

    State of Digitalin Display- 18 readers -
  • Top three programmatic trends in 2017

    …. #1 Cross-device campaigns will get in power According to Global Mobile Consumer Trends Research, we check our phones around 40 times per day. With more than 78% of the global consumers owning smartphones (76% in developed countries and 81% in emerging markets), mobile programmatic ads are on the upswing. Rising device penetration and increased…

    Search Engine Watch- 29 readers -
  • 3 Mobile Changes That Will Affect Marketers in 2017

    … data. So, what does the future of mobile look like for marketers? More specifically, what data-related trends will dominate in 2017? Here are three mobile data predictions for the coming year. Mobile programmatic will drive programmatic spend. The programmatic landscape has seen a lot of change over the last year. The shift towards mobile…

    Street Fightin Mobile- 23 readers -
  • 5 Tools for Buying Local Ads in National Publications

    … of the attention, a whopping 87% of local ad spending happens on traditional media, like print, direct mail, cable, and radio. Now the race is on to capitalize on this market and bring the concept of location-targeted programmatic to national print and TV channels. By placing localized ads in national publications, smaller businesses and national chains…

    Stephanie Miles/ Street Fight- 12 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 23 readers -
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