Programmatic

    • A 180 of Google Analytics 360

      A perk of most paid search management platforms is the level of data we are able to obtain without having to go far. As an individual that has focused on a variety of marketing efforts, spanning from paid and organic to print and media, I’ve spent my fair share of time poking around in analytics platforms.

      PPC Heroin Paid Search EMail Google- 16 readers -
    • A Guide to Remarketing in the SteelHouse Advertising Suite

      November 17, 2017 As digital marketers, we have a strong understanding of remarketing’s value. Our most successful competitors are taking advantage of remarketing opportunities in AdWords, DoubleClick, AdRoll or Criteo. But what happens when your site’s unique monthly visitor total is too low for Criteo campaigns to be successful? How about when Google or AdRoll policies bec ...

      PPC Hero- 11 readers -
    • [New Webinar] The Top 5 FAQ’s When Considering Programmatic

      The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.

      Jamie Newton/ PPC Hero- 7 readers -
  • 16 Questions to Ask Your Programmatic Provider

    … I have been asked for advice a number of times recently on whether a managed service or self-service programmatic display solution is the right way to go. Of course, the answer to this question is generally, “it depends”. And it depends on a lot of things, but mostly it is about scale and control. What is the scale of your programmatic display…

    State of Digitalin Affiliate Display- 7 readers -
  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    … September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits…

    PPC Heroin Paid Search- 13 readers -
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    … segments through the type of targeting that’s common in local TV ad buys. Frankly’s platform also includes a managed service option to complement the work that local ad sales and operations teams are doing. The new platform was built with technology from Centro, which provides enterprise-class software for digital advertising organizations. “Centro’s…

    Stephanie Miles/ Street Fightin Social- 25 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    … of Facebook Video” session. But, I learned later that Simo didn’t provide any additional details beyond what Danker had disclosed. Now, I was moderating a session on Programmatic Advertising that was scheduled concurrently with “The Future of Facebook Video” session, so I couldn’t skip my own session. Nevertheless, I was relieved that I hadn’t…

    Greg Jarboe/ ReelSEOin Social YouTube- 36 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … to small and medium-sized businesses (SMBs), a discerning eye will be necessary to sort out which providers have real, actionable data to back up their claims. Ray Green, vice-president of enterprise partnerships with Verve, a developer of location-based strategies for brands, will join us at Street Fight Summit on June 12-14, where he will talk…

    Street Fightin Mobile- 26 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 24 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    … April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel…

    PPC Heroin Affiliate Paid Search- 25 readers -
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