Programmatic

  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    … September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits…

    PPC Heroin Paid Search- 12 readers -
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    … at Frankly has announced the launch of an audience extension solution. The programmatic ad-buying platform, which includes digital content distribution and ad monetization technology, was designed to give local media sales teams a fighting chance as they look to diversify revenue and compete for ad dollars against larger publishers. Frankly’s complete…

    Stephanie Miles/ Street Fightin Social- 25 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    … was successfully “disputed” and monetization was restored because it was about a faceplant, not a skinhead. Then, he showed a trending viral video from Daily Picks and Flicks, which covers all the funny, interesting and strange stuff that is buzzing around the world. This second video featured a pigeon jumping off a building, but when it was retitled, “Bird…

    Greg Jarboe/ ReelSEOin Social YouTube- 36 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets. With more resources being offered…

    Street Fightin Mobile- 26 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … (and the highest daily usage among all digital screens over this same time). Chris Kuist, the Senior Vice President of Research and Impact at the IAB, told luncheon attendees, “Streaming Enabled TVs have changed the way Americans watch television.” #9 They are world famous on YouTube. Both traditional celebs and “internet-famous” YouTube creators…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 23 readers -
  • VidCon Europe 2017: 15 Takeaways for the Online Video Industry

    …, especially people who are used to consuming content in the ‘old way’, there is confusion. They see that Bill O’Reilly just got a bunch of his ads pulled off TV, and if that’s an advertiser’s job – to decide whether or not they want to endorse the content that they’re appearing next to – then that’s a problem for programmatic advertising. But programmatic…

    Carla Marshall/ ReelSEOin Social Facebook YouTube- 26 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    … April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel…

    PPC Heroin Affiliate Paid Search- 23 readers -
  • (Brand) Safety First

    … Programmatic advertising performs at its best when we target audiences, regardless of the sites they are visiting. However, with that comes a few challenges. Context does need to be managed and there will be occasions where ads appear on sites that may not be a great fit or are deemed off-brand for a client. Lately, these […] The post (Brand) Safety First appeared first on Search Laboratory. …

    Search Laboratory- 12 readers -
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