Programmatic

    • Top three programmatic trends in 2017

      Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun & Bradstreet Report predicts almost 70% of B2B marketers plan to ...

      Search Engine Watch- 22 readers -
    • 3 Mobile Changes That Will Affect Marketers in 2017

      Mobile continues to evolve each year. In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. And since mobile has become such an integral part of daily life, there are now countless ways for marketers to reap the benefits — especially when it comes to collecting and using consumer data.

      Street Fightin Mobile- 18 readers -
  • 5 Tools for Buying Local Ads in National Publications

    … channels and publications. 1. Adverator: Discover new ad products aimed at local markets Adverator is offering a way for small businesses to discover, purchase, and manage their local advertising. The media marketplace aggregates popular types of local advertising channels and offers them up on one platform for SMBs. Businesses can browse ad…

    Stephanie Miles/ Street Fight- 9 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • Why every digital advertiser should demand transparency

    The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” as they wished. This resulted in extremely high margins (50 percent to 60 percent or higher) and limited reporting available ...

    Ratko Vidakovic/ Marketing Land- 15 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 15 readers -
  • Can you trust your media buying agency?

    … Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — especially as it relates to your advertising investments. But the old adage, “Trust, but verify,” holds true today, more than ever. Earlier this month, a damning report — produced…

    Ratko Vidakovic/ Marketing Landin Display- 18 readers -
  • Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

    … Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across…

    Street Fight- 14 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … to be a part of the content creation experience, in addition to just absorbing it, and they’re even more socially and tech-savvy than their predecessors. Moreover, they already spend more time on smartphones and tablets than Millennials, so look for publishers to prioritize personalization of both short-form and long-form video for their mobile…

    Greg Jarboe/ ReelSEOin Social Facebook- 14 readers -
  • Facebook Exchange Shutting Down

    … retargeting in general. As mobile has become a larger part of our business, desktop has become a smaller and smaller part of our business. Former FBX product director Antonio Garcia-Martinez told the Journal that when FBX was created, the company was “desperate to boost revenue,” adding: People interpreted this as a massive move…

    David Cohen/ Inside Facebookin Facebook- 13 readers -
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