Programmatic

  • Top Three Takeaways From #VidCon 2017 Industry Track

    … of Facebook Video” session. But, I learned later that Simo didn’t provide any additional details beyond what Danker had disclosed. Now, I was moderating a session on Programmatic Advertising that was scheduled concurrently with “The Future of Facebook Video” session, so I couldn’t skip my own session. Nevertheless, I was relieved that I hadn’t…

    Greg Jarboe/ ReelSEOin Social YouTube- 33 readers -
  • #SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

    … There’s no question that brands big and small not only want to take advantage of mobile/local campaigns — but also see real results. Companies want to know if a campaign actually brought customers to a store. Local data can provide the answer — so long as it’s clearly defined and comes from reliable outlets. With more resources being offered…

    Street Fightin Mobile- 26 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … in New York. Back in April, I hypothesized that the vast majority of human media buyers who once decided where to place ads on YouTube may have already been replaced by programmatic buying. Boy, was I wrong, wrong, wrong, wrong. At #NewFronts2017 events, I talked with lots of media buyers. And I learned why programmatic buying hadn’t decimated…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 20 readers -
  • VidCon Europe 2017: 15 Takeaways for the Online Video Industry

    …, especially people who are used to consuming content in the ‘old way’, there is confusion. They see that Bill O’Reilly just got a bunch of his ads pulled off TV, and if that’s an advertiser’s job – to decide whether or not they want to endorse the content that they’re appearing next to – then that’s a problem for programmatic advertising. But programmatic…

    Carla Marshall/ ReelSEOin Social Facebook YouTube- 24 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    … April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel…

    PPC Heroin Affiliate Paid Search- 21 readers -
  • (Brand) Safety First

    … Programmatic advertising performs at its best when we target audiences, regardless of the sites they are visiting. However, with that comes a few challenges. Context does need to be managed and there will be occasions where ads appear on sites that may not be a great fit or are deemed off-brand for a client. Lately, these […] The post (Brand) Safety First appeared first on Search Laboratory. …

    Search Laboratory- 12 readers -
  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 33 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    … Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from…

    Street Fightin Mobile- 26 readers -
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