Programmatic Ad Buying

  • 10 Digital Media and Marketing Predictions for 2017

    …: Marketers are signing up for outcomes, not inputs, inside of their own organizations, and they are increasingly asking the question of who watches the watchers, who grades the homework of a dynamic and diverse supply chain? Programmatic done right is attributed based on impact on true business goals, and it lets marketers see through channels…

    AllTwitterin Google Facebook Twitter- 51 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found…

    David Cohen/ AllTwitterin Social Twitter- 17 readers -
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