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Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.
… 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…
… and mobile placements. These ads are bought and sold through a live auction, on a per-impression basis. Dynamic advertising brings the ease of use to those looking for a solution that connects marketers with third-party data and real-time bidding across display, mobile and video. Also, programmatic allows marketers to leverage vast amounts…
… Forensiq will provide ad fraud detection services for Twitter’s MoPub mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post, saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile…