Programmatic Ad Buying

  • 10 Digital Media and Marketing Predictions for 2017

    … will allow reach and engagement to be meaningfully compared across Instagram, Snapchat, Twitter, Facebook, Pinterest, etc. Influencer marketing: Perry says live and real-world initiatives will combat the lack of authenticity, and brands will turn to micro-influencers to build authenticity. Brands will rely on real-world influencer events and activations…

    AllTwitterin Google Facebook Twitter- 49 readers -
  • Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub

    … applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found…

    David Cohen/ AllTwitterin Social Twitter- 17 readers -
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