Programmatic Ads

  • Humans vs. Bots: Who Controls the Internet?

    … the average online ad: 1. Video ads: They’re expensive and provide a stronger economic incentive for bot operators to game. 2. Programmatic ads: Marketers have less control over exactly where they’re placed, which make them less secure. While these types are susceptible to bots, they’re also attractive to marketers. Video spots can be more engaging than…

    Amanda Walgrove/ The Content Strategist- 26 readers -