Programmatic Ads

  • Humans vs. Bots: Who Controls the Internet?

    … is set to cost brands $7.2 billion this year, up from $6.3 billion in 2015. So, if good bot traffic is decreasing and bad bot traffic remains relatively steady, why is fraud on the rise? It turns out there are a couple of key reasons. Marketers continue to pump more money into their digital ad budgets, meaning there’s more ad spend for bots…

    Amanda Walgrove/ The Content Strategist- 16 readers -
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