Programmatic Advertising

    • 5 Tips to Take Your Programmatic Advertising to the Next Level

      Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and increase performance.

      PPC Heroin Social- 13 readers -
    • [New Webinar] The Top 5 FAQ’s When Considering Programmatic

      The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.

      Jamie Newton/ PPC Hero- 7 readers -
  • Programmatic is Good for Your PPC Strategy. Here’s Why!

    … September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits…

    PPC Heroin Paid Search- 13 readers -
  • How To Choose A Programmatic Vendor

    … May 22, 2017 Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit…

    PPC Heroin Affiliate How To's- 18 readers -
  • Programmatic Advertising for Agencies: In-house or Outsourced

    … April 10, 2017 As programmatic advertising continues to come to the fore of many digital strategies, so does the discussion of whether or not agencies should begin to expand their offerings and skill set to take programmatic media buying in-house. The driving force behind this conversation is the increased recognition that cross-channel…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • What You Need To Know About Click And Bot Fraud

    … January 26, 2017 Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to prevent…

    PPC Heroin Paid Search How To's- 13 readers -
  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … the better performing device. This strategy is extremely important in the cases of brands that do not have consistent user experience across all devices. 3) Exchange Performance Reports Believe it or not, there are more ad networks than GDN. Much more! And it can be overwhelming. Programmatic platforms allow us to access all of these different sources…

    PPC Heroin Affiliate- 13 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 18 readers -
  • Everything you always wanted to know about programmatic but were too afraid to ask

    … advertising’… You want to target a set audience and until that audience is engaged, you don’t buy the ad placement,” Harty said. Melvin Goo, general manager, OMD Indonesia added that the essence of programmatic is in its automated ability to buy not sites, but the audience. “It’s about buying the audience when [the ad] is most relevant to them,” Goo…

    Search Engine Watch- 13 readers -
  • Why Programmatic is the Future of Digital Display Advertising (Infographic)

    … realized the power of programmatic advertising, and 96 percent of those surveyed are already using it to buy display ads. In 2015 $14.88 billion worth of U.S. ads, fully 55 percent of digital display ads, were purchased programmatically. In total, 52 percent of all non-search digital ad transactions were programmatic. The infographic predicts…

    AllFacebookin Display- 42 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 35 readers -
  • Month in Numbers: February 2016

    … Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling…

    Attacat of Edinburghin Social Facebook- 17 readers -
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