Programmatic Advertising

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … the better performing device. This strategy is extremely important in the cases of brands that do not have consistent user experience across all devices. 3) Exchange Performance Reports Believe it or not, there are more ad networks than GDN. Much more! And it can be overwhelming. Programmatic platforms allow us to access all of these different sources…

    PPC Heroin Affiliate- 8 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 12 readers -
  • Everything you always wanted to know about programmatic but were too afraid to ask

    … advertising’… You want to target a set audience and until that audience is engaged, you don’t buy the ad placement,” Harty said. Melvin Goo, general manager, OMD Indonesia added that the essence of programmatic is in its automated ability to buy not sites, but the audience. “It’s about buying the audience when [the ad] is most relevant to them,” Goo…

    Search Engine Watch- 12 readers -
  • Why Programmatic is the Future of Digital Display Advertising (Infographic)

    Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market.

    AllFacebook- 36 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 18 readers -
  • Month in Numbers: February 2016

    … Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling…

    Attacat of Edinburghin Social Facebook- 11 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 12 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … at the office every day. Automation has made our lives easier and our campaigns better. The programmatic advertising ecosystem has given us a new freedom. While humans are responsible for building the technology that makes optimization decisions, does it really stop there? Once we push the ‘On’ button, do we really just sit back and let…

    Relevancein Social Content- 12 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    … Programmatic display advertising ad revenues totaled $10.1 billion last year, according the Interactive Advertising Bureau, and not all of that money came from the big guys. Small and medium-sized businesses have started jumping into programmatic as well, purchasing digital inventory through automated technology and utilizing real-time bidding…

    Stephanie Miles/ Street Fightin Display- 12 readers -
  • What Is Programmatic Direct Display Advertising?

    … We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks…

    Douglas Karr/ Marketing Technology Blogin Display- 24 readers -
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