Programmatic Advertising

    • 33Across: In-View Audience Monetization with a Pre-Bid Fraud Filter

      We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from ...

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • 2017: The Year of Machine Learning, Intelligent Content and Experiences

      It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes. Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands nee ...

      Jim Yu/ Search Engine Watchin Content- 9 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain…

    PPC Heroin Affiliate- 8 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 11 readers -
  • Everything you always wanted to know about programmatic but were too afraid to ask

    … advertising’… You want to target a set audience and until that audience is engaged, you don’t buy the ad placement,” Harty said. Melvin Goo, general manager, OMD Indonesia added that the essence of programmatic is in its automated ability to buy not sites, but the audience. “It’s about buying the audience when [the ad] is most relevant to them,” Goo…

    Search Engine Watch- 12 readers -
  • Why Programmatic is the Future of Digital Display Advertising (Infographic)

    … realized the power of programmatic advertising, and 96 percent of those surveyed are already using it to buy display ads. In 2015 $14.88 billion worth of U.S. ads, fully 55 percent of digital display ads, were purchased programmatically. In total, 52 percent of all non-search digital ad transactions were programmatic. The infographic predicts…

    AllFacebookin Display- 36 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … based on this information. That helps buyers avoid a scenario in which they target consumers who may have researched a product they can’t afford or have no real intent to purchase. The result is better segment performance. Digital marketers and agencies that engage in programmatic advertising must choose the right data provider to optimize their cost…

    Marketing Technology Blogin Affiliate- 15 readers -
  • Month in Numbers: February 2016

    … Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling…

    Attacat of Edinburghin Social Facebook- 11 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 12 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … Published 1 min ago 36 As ad agencies and media buyers look for ways to optimize campaigns and drive better performance, programmatic platforms have dramatically increased their role in digital advertising. New technologies enable machines to do most of the work, letting the algorithms take control. I sometimes wonder why we show up…

    Relevancein Social Content- 9 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    … Programmatic display advertising ad revenues totaled $10.1 billion last year, according the Interactive Advertising Bureau, and not all of that money came from the big guys. Small and medium-sized businesses have started jumping into programmatic as well, purchasing digital inventory through automated technology and utilizing real-time bidding…

    Stephanie Miles/ Street Fightin Display- 12 readers -
  • What Is Programmatic Direct Display Advertising?

    … We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks…

    Douglas Karr/ Marketing Technology Blogin Display- 24 readers -
  • What is Programmatic Advertising & Marketing?

    … of programmatic advertising associated with yesterday’s systems. Social media advertising platforms are largely conducive to programmatic marketing because of their flexibility and the volume and array of data available. Yieldr’s latest infographic highlights five of the biggest social media networks and the benefits of combining them with a programmatic platform. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 40 readers -
Get the top posts daily into your mailbox!
More from around the web