Programmatic Advertising

    • Down The Rabbit Hole – Optimizing Programmatic Campaigns

      October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true.

      PPC Heroin Affiliate- 2 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 8 readers -
  • Why Programmatic is the Future of Digital Display Advertising (Infographic)

    Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market.

    AllFacebook- 34 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … per thousand impression (CPM) or cost per action (CPA) rates. The rate of growth in the programmatic advertising and data-driven marketing sectors can make it difficult to know how to choose the right data provider. But by applying these three common-sense questions when assessing a data provider’s value proposition, digital marketers and agencies can open up the black box and find the right data mix. © 2015 DK New Media. …

    Marketing Technology Blogin Affiliate- 12 readers -
  • Month in Numbers: February 2016

    … Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling…

    Attacat of Edinburghin Social Facebook- 10 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 11 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … Published 1 min ago 36 As ad agencies and media buyers look for ways to optimize campaigns and drive better performance, programmatic platforms have dramatically increased their role in digital advertising. New technologies enable machines to do most of the work, letting the algorithms take control. I sometimes wonder why we show up…

    Relevancein Social Content- 8 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    Programmatic display advertising ad revenues totaled $10.1 billion last year, according the Interactive Advertising Bureau, and not all of that money came from the big guys. Small and medium-sized businesses have started jumping into programmatic as well, purchasing digital inventory through automated technology and utilizing real-time bidding to buy impressions based on a co ...

    Stephanie Miles/ Street Fight- 11 readers -
  • What is Programmatic Advertising & Marketing?

    … opportunity than simple remarketing schemes. Programmatic marketing allows a marketer to set utilize the platform to optimize both the targeting, bidding and execution to maximize the return on investment. The number of leads can be maximized while the cost per lead can continue to be optimized for minimum spend. Yieldr is one such platform…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice president of analytics at Dstillery.

    Street Fight- 15 readers -
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