Programmatic Advertising

  • What You Need To Know About Click And Bot Fraud

    … To Identify If You Have Bot Traffic 1) Abnormally High CTRs: A major red flag for identifying bot traffic is an usually high CTR. This is particularly true in your Display or Programmatic campaigns, but it also can apply to paid search. Below is an example of one of my Display campaigns. Everything seems normal, apart from one random day… 2…

    PPC Heroin Paid Search How To's- 11 readers -
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Down The Rabbit Hole – Optimizing Programmatic Campaigns

    … October 21, 2016 Programmatic advertising has many definitions including, “automated media buying,” “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain…

    PPC Heroin Affiliate- 9 readers -
  • What Did You Say Your KPI Was? Think Again

    … buying, without taking into account the rules of programmatic and real-time bidding. Do we really understand what reach means in a real-time bidding environment? Even in traditional media buying, not all impressions cost the same. The only difference in offline media is that inventory pricing is predetermined and you know what you’re getting…

    AllFacebookin Social- 13 readers -
  • Everything you always wanted to know about programmatic but were too afraid to ask

    … advertising’… You want to target a set audience and until that audience is engaged, you don’t buy the ad placement,” Harty said. Melvin Goo, general manager, OMD Indonesia added that the essence of programmatic is in its automated ability to buy not sites, but the audience. “It’s about buying the audience when [the ad] is most relevant to them,” Goo…

    Search Engine Watch- 12 readers -
  • Why Programmatic is the Future of Digital Display Advertising (Infographic)

    … Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market. Marketers have already…

    AllFacebookin Display- 37 readers -
  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … in transactions, metadata tracking and other signals that more accurately predict purchasing intent. Skimlinks captures 15 billion shopping intent signals from a network of 1.5 million publisher domains and 20,000 merchants every day. By applying machine learning and enriching analysis in their product intelligence layer, Skimlinks understand…

    Marketing Technology Blogin Affiliate- 19 readers -
  • Month in Numbers: February 2016

    … Our wrap up of February’s most intriguing statistics from the digital marketing world includes a quick look at programmatic advertising, Facebook achieving another impressive milestone and a more than impressive landing page conversion rate. 98% e-commerce conversion rate That’s right, a near perfect conversion rate for landing pages selling…

    Attacat of Edinburghin Social Facebook- 12 readers -
  • The Marketing Automation Mandate

    … execution process. They want tools and dashboards that they can operate on their own, without the extra step and associated costs of a managed service. They want to set up campaigns that optimize automatically, with rules defined by the customer and the heavy lifting executed by the platform. Agencies can no longer justify their existence simply…

    Relevance- 13 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … Published 1 min ago 36 As ad agencies and media buyers look for ways to optimize campaigns and drive better performance, programmatic platforms have dramatically increased their role in digital advertising. New technologies enable machines to do most of the work, letting the algorithms take control. I sometimes wonder why we show up…

    Relevancein Social Content- 13 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    …, and BrightRoll. Through the company’s web application, merchants can also access data from Experian and BlueKai to find optimal audience segments. Visibl says it’s “democratizing video advertising” by providing even the smallest businesses with the same reach as major advertisers. Costs for Visibl start at $50. 5. Zypmedia: Programmatic buying…

    Stephanie Miles/ Street Fightin Display- 14 readers -
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