Programmatic Advertising Platform

  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 14 readers -
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