Programmatic Advertising & Media Buying

  • ANA calls for independent audits of ads in the ‘walled gardens’

    All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today issued a call for independent audits in the “walled garden” advertising platforms of Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter. Facebook, Instagram and Google’s YouTube are not on the list, because they committed last month ...

    Marketing Land- 18 readers -
  • Surprise: Only 12% of top websites are using header bidding

    … In the world of digital advertising, header bidding has hit superstar status in the last year or so. But a new report from New York City-based ad tech firm GetIntent — out this week — indicates that header bidding is not as popular among one group of leading publishers as you might think. And it shows that the open source Prebid.js…

    Marketing Landin Display- 13 readers -
  • Why search will save TV

    … content than we can access via the internet; but because of the painful search models available, consumers don’t realize the massive amounts of content that are available through their TV set-top boxes. Having left behind the world of UHF and VHF broadcast channels long ago (and teletext, the first way consumers could “interact” with their television…

    Benjamin Spiegel/ Marketing Landin Display- 16 readers -
  • Whitelists vs. blacklists for programmatic media

    … Is your strategy whitelist, blacklist or no-list? Unfortunately, programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years, media buyers and ad operations teams used blacklists when accessing programmatic display inventory. If an undesirable site showed up in reporting…

    Marketing Landin Display- 17 readers -
  • Why martech data should drive ad tech

    … opportunities in a dynamic, digital marketplace. With over 20 years of digital marketing experience, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying. …

    Marketing Landin Retargeting- 19 readers -
  • The 4 truths of programmatic marketing

    … How has your communication planning changed over the last 10 years? How do you connect the tech and digital experience with your brand? Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology makes it easier to store, synthesize, then distill data into useful…

    Marketing Landin Display- 17 readers -
  • Publishers Clearing House attributes 26 percent revenue lift to header bidding

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Landin Display- 14 readers -
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