Programmatic Advertising & Media Buying

  • Using the ‘Russia strategy’ on programmatic

    …There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns. Please visit Marketing Land for the full article. …

    Marketing Land- 13 readers -
  • Avoid programmatic fraud with these strategic tips

    … It seems as though you can’t read about programmatic these days without the mention of fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers upwards of $16.4 billion in 2017 alone. That figure is staggering and rightfully makes the topic of fraud a constant…

    Soo Jin Oh/ Marketing Landin Display- 18 readers -
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