Programmatic Advertising & Media Buying

  • The 4 truths of programmatic marketing

    …, and The Wall Street Journal calling it one of the top five agencies to watch. Ten years on, Naked is quietly exiting the US agency scene. What was once a revolution is now normal. The media networks, fueled by digital programmatic tools, now include what was a boutique service as part of their everyday offering. Today, there’s seemingly no need for Naked…

    Marketing Landin Display- 7 readers -
  • Publishers Clearing House attributes 26 percent revenue lift to header bidding

    … article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET…

    Marketing Landin Display- 14 readers -
  • How digital advertising will change with today’s political climate

    I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping their ad dollars.

    Rebecca Lieb/ Marketing Land- 19 readers -
  • Going beyond ‘right consumer, right time, right place’

    … in a mobile-first advertising environment. Let’s break it down…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Phil Schraeder is GumGum’s President and Chief Operating Officer…

    Marketing Land- 13 readers -
  • How programmatic and header bidding will disrupt all media in 2017

    … Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. Surprisingly, I predicted this evolution when I wrote “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” in late 2006 or 2007 (Yikes, 10…

    Marketing Landin Display How To's- 32 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 13 readers -
  • First you thought your brand dollars were safe… then fake news happened

    … to be interesting news. The concept is very similar to “clickbait.” Clickbait is web content that aims to increase advertising revenue by relying on sensational headlines to attract readers and increase site visits. These websites are often characterized as low-quality, and they’re mainly used to attract readers to click to view the content. Fake news…

    Marketing Landin Display- 19 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    … tool. The central goal is to increase sales by trying to replicate “light buyers” of a brand’s products, with the idea being that these kind of customers already know the product line and haven’t reached their limit of purchases. This is the latest effort by the News Corp-owned firm to understand the hidden feelings of customers. In September…

    Marketing Landin Display- 14 readers -
  • Adobe Primetime adds TV Media Management Platform

    … From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform. The new platform allows major TV program suppliers, like national networks or cable providers, to plan and forecast…

    Marketing Landin Display- 21 readers -
  • Why influencers are not programmatic

    … Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands…

    Marketing Landin Social- 20 readers -
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