Programmatic Advertising & Media Buying

    • The evolution of the programmatic superchannel

      Semantics has always been a key marketing component. That’s how “used cars” became “pre-owned vehicles.” And lately, we’ve seen digital marketers get bogged down in semantic table tennis in the discussion of the terms “multichannel” and “omnichannel.” Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed.

      Marketing Landin Display- 9 readers -
    • If you’re in the U.S., this marketing data company has a psychology profile on you

      Where you are, what you buy, and your age. These are the kinds of attributes that digital marketers commonly employ for targeting. London-based Cambridge Analytica is adding an additional layer: psychology. With U.S. offices in New York City and Washington, D.C., the company is now redirecting its psychological targeting from national security and political clients — includi ...

      Marketing Land- 8 readers -
    • IAB releases schema standard for dynamic content ads

      The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the need for creating dozens of ad variations — by automatically tailoring ads based on user factors such as gender, location, weather and language.

      Ginny Marvin/ Marketing Landin Display Content- 7 readers -
  • Bazaarvoice adds ad targeting platform based on consumer intent

    … Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or review products, or to upload product-related imagery. Now, the Austin, Texas-based company is taking the next step, by announcing a first-party data-based ad platform that targets those visitors with ads…

    Marketing Landin Display Facebook- 11 readers -
  • LiveRamp extends its multi-channel identity resolution service to its clients

    Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate individual customer profiles — can now be used by clients for their own cross-chann ...

    Marketing Land- 8 readers -
  • Videology joins Screenvision to make movie theater ads more targeted

    … to counter ad-blocking, a more efficient targeting of theater ads — and the resulting increased relevancy to specific audiences — might lower the need to spray so many. Better targeting for movie theater commercials is the idea behind the recent announcement by TV/video software provider Videology that it has formed an alliance with cinema advertising…

    Marketing Landin Display- 9 readers -
  • Unruly now offers biometric measurement of video ads

    … its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field. Called Unruly EQ, it brings together brainwave analysis by marketing research firm Nielsen, facial recognition by Affectiva, and music data analysis by Moodagent. This is complemented by an expanded version of Unruly’s own detailed…

    Marketing Landin Display- 10 readers -
  • Sizmek hopes to redefine DCOs with its newest creative tool

    … iteration of the company’s DCO, which is a creative platform that helps to automatically assemble ads from mix-and-match creative components for different needs and audiences. In its announcement, Sizmek said that additional features will be added in the near future so that the new tool resembles “Adobe Creative Suite, but for programmatic advertising…

    Marketing Landin Display- 8 readers -
  • Adobe adds live video ad insertion and tighter video stream measurement

    … in Amsterdam. Adobe Primetime, the company’s tool to support multiscreen TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which is Net-delivered video that requires a cable subscription logon, like (Adobe describes Over…

    Marketing Landin Display- 9 readers -
  • WooCommerce adds AdRoll integration

    … site might look at a WooCommerce product page for a pair of sandals, and then put the sandals into the shopping cart but leave without buying. AdRoll can then send followup ads to the user on sites in the network of ad exchanges it uses, as well as on Facebook or in an email (see image at the top of this screen), about buying those abandoned sandals…

    Marketing Landin Display EMail- 9 readers -
  • All-you-can-eat data deal coming to a programmatic market near you

    … Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience engagement at scale. Because paid media technology has matured to a point where marketers can truly establish meaningful relationships…

    Marketing Landin Display- 7 readers -
  • 5 ways digital marketers can make healthier impressions

    … doing it. But somebody is. And, again, everybody loses — marketers and consumers alike. Step 4: Make all ads contextual Given the advances in programmatic advertising, there’s little reason today to present an ad that is just an ad — a display that you simply stick in front of the consumer, with no regard for context. Content marketing is inherently…

    Marketing Landin Display- 5 readers -
  • Why every digital advertiser should demand transparency

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Ratko Vidakovic is the founder of AdProfs, a digital advertising consultancy, where he advises businesses how to scale up their paid customer acquisition efforts by combining the power of display advertising with the efficiency of lean startup principles. As a result…

    Ratko Vidakovic/ Marketing Landin Display- 8 readers -
Get the top posts daily into your mailbox!
See more
About Marketing Land Ad Tech Advertising Affiliate Marketing All Things Martech Amazon Analytics Analytics & Marketing Column Aol Apple Bing Bots Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Display Advertising Channel: Email Marketing Channel: Industry Channel: Marketing Technology Channel: Martech Today Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Social Media Marketing Channel: Video Content Marketing Conversion Rate Optimization Creative Of The Day Display Advertising Display Advertising Column Display Advertising: Ad Blocking E Commerce Email Marketing Email Marketing Column Facebook Facebook: Advertising Facebook: Mobile Facebook: Statistics Facebook: Video Fraud Google Google: Adwords Google: Analytics Google: Display Advertising Google: Privacy Google: Seo Google: Youtube How To Guides: Display Advertising How To Guides: Email Marketing How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Mobile Marketing Internet Marketing Legal Legal: Privacy Linkedin Marketing Automation Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Martech Martech Column Martech: Marketing Technology Landscape Martech: Predictive Marketing Media Buying Microsoft Mobile Marketing Mobile Marketing Column Mobile Marketing: App Promotion Ads Most Popular Stories Myspace Native Advertising Pinterest Pinterest: Business Use & Advertising Programmatic Publishers Reddit Report Retail Column Retargeting & Remarketing Search Marketing Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Social Media Marketing: Hashtags Statistics Statistics: Online Advertising Streams Targeting Transparency Tumblr Twitter Twitter: Advertising Twitter: Mobile Video Yahoo Yahoo: Advertising Yahoo: Business Issues