Programmatic Advertising & Media Buying

  • Demandbase boosts its B2B early warning system

    … Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests. This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech…

    Marketing Landin Display Retargeting- 15 readers -
  • Navigating the programmatic turn in content distribution

    … of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Chuck Moran is responsible for leading RhythmOne's creative products team to find unique opportunities in a dynamic, digital marketplace. With over 20 years of digital marketing experience, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying. …

    Marketing Landin Display Content- 28 readers -
  • The 7 rules of respectful marketing

    … strong, plain-language privacy policies, and go publisher direct via private marketplaces where appropriate to reduce ad fraud. 4. Consider taking your programmatic in-house Many major brands are setting up in-house programmatic efforts to reduce costs, gain transparency into what they’re buying and keep control of their first-party data. It’s…

    Marketing Landin Display- 17 readers -
  • On the internet, advertisers want to know if you’re really a dog

    …, the internet. You could be your true self. Or you could get away from your true self. You were defined by your actions. Now, nearly a quarter of a century later, three of the biggest drivers of change in marketing, advertising and content have one thing in common. Essentially, they are looking to rewrite that cartoon. [Read the full article…

    Marketing Landin Display- 19 readers -
  • Is retargeting dying?

    … Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them. Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European…

    Marketing Landin Display Retargeting- 15 readers -
Get the top posts daily into your mailbox!
Topics
See more
A From Mtt A Post To Martech Today About Marketing Land Advertising Affiliate Marketing All Things Martech Amazon Analytics Analytics & Marketing Column Aol Apple Bing Bots Branding Channel: Analytics & Conversion Channel: Cmo Zone Channel: Content Marketing Channel: Display Advertising Channel: Email Marketing Channel: Industry Channel: Marketing Technology Channel: Martech Today Channel: Martech: Advertising Channel: Martech: Analytics & Data Channel: Martech: Marketing Channel: Mobile Marketing Channel: Retail Channel: Sem Channel: Social Media Marketing Channel: Video Content Marketing Conversion Rate Optimization Creative Of The Day Display Advertising Display Advertising Column Display Advertising: Ad Blocking E Commerce Email Marketing Email Marketing Column Facebook Facebook: Advertising Facebook: Business Issues Facebook: Instagram Facebook: Mobile Facebook: Video Fraud Google Google: Adsense Google: Adwords Google: Analytics Google: Display Advertising Google: Seo Google: Youtube How To Guides: Display Advertising How To Guides: Email Marketing How To Guides: Marketing Analytics How To Guides: Marketing Strategy How To Guides: Mobile Marketing Internet Marketing Internet Marketing Industry Legal Legal: Privacy Linkedin Marketing Automation Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Marketing Tools: Social Media Martech Martech Column Martech: Predictive Marketing Microsoft Mobile Marketing Mobile Marketing Column Myspace Native Advertising Pinterest Programmatic Publishers Reddit Report Retail Column Retargeting & Remarketing Search Marketing Snapchat Social Media Marketing Social Media Marketing Column Social Media Marketing: Advertising Social Media Marketing: Hashtags Sponsored Content Statistics Statistics: Online Advertising Targeting Transparency Tumblr Twitter Twitter: Advertising Video Yahoo