Programmatic Advertising & Media Buying

    • How programmatic and header bidding will disrupt all media in 2017

      Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is bought and sold. Surprisingly, I predicted this evolution when I wrote “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” in late 2006 or 2007 (Yikes, 10 years ago).

      Marketing Land- 30 readers -
  • Going beyond ‘right consumer, right time, right place’

    … in a mobile-first advertising environment. Let’s break it down…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Phil Schraeder is GumGum’s President and Chief Operating Officer…

    Marketing Land- 12 readers -
  • Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list

    … to lighten Santa’s burden a bit by offering our take on who in marketing, advertising and search has been naughty, and who’s been nice. So he can concentrate on, you know, lists about boys and girls. It’s the least we could do. Who’s been nice Go, Pokémon, Go It feels like decades since we first starting hearing about how computer generated content…

    Marketing Landin Display- 11 readers -
  • IBM’s Watson is now working as a psychologist for ad tech firm Unruly

    … Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson supercomputer is helping ad tech firm Unruly generate psychological profiles at scale, quickly and cheaply, to help target video ads. The UK-based firm announced late last week its new Watson-assisted Unruly DNA…

    Marketing Landin Display- 13 readers -
  • Adobe Primetime adds TV Media Management Platform

    … From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen television, with the launch of its new TV Media Management (TVMM) platform. The new platform allows major TV program suppliers, like national networks or cable providers, to plan and forecast…

    Marketing Landin Display- 20 readers -
  • Why influencers are not programmatic

    … Influence relationship management and marketing is one of my favorite topics to discuss with clients, and it’s a topic I’ve addressed before. Long before influencer marketing became an industry buzzword, consumers were reacting positively to branded messages from experts and key opinion leaders. But the rise of social media has enabled brands…

    Marketing Landin Social- 18 readers -
  • Size matters: 5 tips for creating LEAN programmatic creative

    … advertising now accounts for more than two-thirds of all digital display ad spending in the US, but since it calls for multiple ad versions, creative best practices aren’t as widely known or easily executed. Here are five tips for creating effective LEAN ads, particularly for programmatic creative executions. [Read the full article on MarTech…

    Marketing Landin Display- 9 readers -
  • Pathmatics acquires WhatRunsWhere

    … A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their competitors’ advertising. WhatRunsWhere offers a similar service, but it’s targeted at small-and-medium-sized businesses (SMBs). Today, Pathmatics announced that it has acquired WhatRunsWhere. Terms of the deal…

    Marketing Landin Display- 17 readers -
  • Putting programmatic video back on the radar

    … With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are being re-prioritized to reflect this. And as the digital video advertising market continues to expand — with double-digit growth expected annually until 2020 — programmatic video has immense potential…

    Marketing Land- 12 readers -
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