Programmatic Audience

  • Skimlinks Data Provider Checklist – Asking the Right Questions

    … data providers is the ability to validate predictions in practice. For example, any provider who claims their segments will drive conversions should capture transaction data to confirm that the purchase takes place. Without transaction data, it’s not possible to validate the value proposition. Skimlinks has a programmatic audience targeting service…

    Marketing Technology Blogin Affiliate- 32 readers -
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