Programmatic Brand Advertising

  • Finding Human Stories Inside Machine-Driven Algorithms

    … where they would stop and the bands or concerts that they could potentially attend. Ad tech companies have built beautifully complex and intelligent ad-buying systems—systems that utilize millions of data points and algorithmically converge at the ideal optimization decision in seconds. This is why programmatic advertising exists and why brands…

    Relevancein Social Content- 20 readers -
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