Programmatic Brand Advertising

  • Finding Human Stories Inside Machine-Driven Algorithms

    … Published 1 min ago 36 As ad agencies and media buyers look for ways to optimize campaigns and drive better performance, programmatic platforms have dramatically increased their role in digital advertising. New technologies enable machines to do most of the work, letting the algorithms take control. I sometimes wonder why we show up…

    Relevancein Social Content- 12 readers -
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