Programmatic Buying

  • Vungle: Monetize your Mobile App with In-App Videos

    … where your users see ads with flexible ad placements. By publishing an in-app video to a relevant application, Vungle can increase other mobile app’s user acquisitions and installations by targeting similar audiences and apps through programmatic ad buying. Vungle offers both an ad exchange and a private marketplace to reach premium audiences in the hottest apps. Download Vungle’s SDK © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 48 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    …, or “playable ads.” TechNavio found that on average, consumers only spend 45 seconds on a TV advertisement, while a gamer would spend 300 seconds on an in-app video game ad. Through cross-channel targeting, these type of ads are strategically placed to appeal to gamers at the right time and in the right format. These ads are engrossing and often feel like…

    Inside Facebookin Mobile- 17 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 5 Tools for Display Ad Creation and Distribution

    …, in an effort to improve the ROI for programmatic campaigns. Here are five tools for display ad creation and distribution. 1. PaperG: Collaborate with professionals on large quantities of high-quality ads. Using PaperG’s creative management platform, publishers and agencies can customize, collaborate on, and learn from their display ad creatives…

    Stephanie Miles/ Street Fightin Display- 16 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … the current state of the industry, I find it hard to recommend self-service tech platforms for SMBs. Would you go to a self-service dentistry clinic? I didn’t think so.” (Yariv Drori, MultiView) 5. Reach customers in close proximity to competitors. “Across media in ad exchanges, about half of mobile inventory is location-aware. GPS information…

    Stephanie Miles/ Street Fight- 16 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    …, for the most part, is still a big ‘ol crapshoot. So what does the industry do to improve upon this supposed failure? Automate the whole process with computers, that’s what. Yes, programmatic buying, the penultimate nirvana of online advertising success, right? Well if programmatic buying was the success so many believe it to be, every piece…

    ReveNewsin Affiliate- 11 readers -
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