Programmatic Buying

  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … put this data to work? Cross-channel targeting delivers greater game ad penetration The cross-channel approach allows marketers to seamlessly and interchangeably use multiple channels to market, sell and interact with consumers no matter what device or platform they are using. With cross-channel targeting, players are shown another game…

    Inside Facebookin Mobile- 12 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 23 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … on a company’s own media. 2. AdReady: Decrease creative production costs while testing multiple ad designs. AdReady offers programmatic technology and managed media services to agencies, brands, and marketers. The company’s template-based creative automation system allows advertisers to develop thousands of ads in minutes and then test the designs, images…

    Stephanie Miles/ Street Fightin Display- 14 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … 07 Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Programmatic digital display ad spending is expected to grow 49.5 percent this year…

    Stephanie Miles/ Street Fight- 14 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as the daily deals: They won’t disappear, just find new incarnations inside other companies. At the fifth annual Street Fight Summit on Oct. 20th in New York City, panels and presentations will explore this shifting landscape. The conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, where investors…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    … dipping, which does not benefit the brands they represent. It’s time brands realize that they are paying ad agencies for the “possibility” of their ad dollars achieving results when they could be engaging in pay-for-performance affiliate marketing. Sometimes brands are even paying agencies twice when you factor in the costs for both the planners…

    ReveNewsin Affiliate- 11 readers -
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