Programmatic Buying

  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage…

    Inside Facebookin Mobile- 9 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • 5 Tools for Display Ad Creation and Distribution

    Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments.

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … and mobile devices. Programmatic audience-based buying with full transparency gives insight into pricing, sites, and tactics, allowing the small business owner to know what works, why, and how much it costs.” (Paul Dean, DataXu) 2. Take advantage of contextual targeting. “The rise of programmatic has ushered in the era of audience-based…

    Stephanie Miles/ Street Fight- 12 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as the daily deals: They won’t disappear, just find new incarnations inside other companies. At the fifth annual Street Fight Summit on Oct. 20th in New York City, panels and presentations will explore this shifting landscape. The conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, where investors…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    …, for the most part, is still a big ‘ol crapshoot. So what does the industry do to improve upon this supposed failure? Automate the whole process with computers, that’s what. Yes, programmatic buying, the penultimate nirvana of online advertising success, right? Well if programmatic buying was the success so many believe it to be, every piece…

    ReveNewsin Affiliate- 11 readers -
  • How to Find & Hire In-House Advertising Talent

    …Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands…

    Nanigans- 7 readers -
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