Programmatic Buying

  • Vungle: Monetize your Mobile App with In-App Videos

    … where your users see ads with flexible ad placements. By publishing an in-app video to a relevant application, Vungle can increase other mobile app’s user acquisitions and installations by targeting similar audiences and apps through programmatic ad buying. Vungle offers both an ad exchange and a private marketplace to reach premium audiences in the hottest apps. Download Vungle’s SDK © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … put this data to work? Cross-channel targeting delivers greater game ad penetration The cross-channel approach allows marketers to seamlessly and interchangeably use multiple channels to market, sell and interact with consumers no matter what device or platform they are using. With cross-channel targeting, players are shown another game…

    Inside Facebookin Mobile- 16 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 16 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … of day.” (Jennifer Lum, Adelphic) 4. Don’t attempt a DIY approach. “To engage with the best technology vendors and utilize their tools most effectively, businesses need to either invest in the talent that can manage the complexity in-house or hire a full-service agency with the relationships, talent, and competencies to deliver the best results. Given…

    Stephanie Miles/ Street Fight- 15 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    …, for the most part, is still a big ‘ol crapshoot. So what does the industry do to improve upon this supposed failure? Automate the whole process with computers, that’s what. Yes, programmatic buying, the penultimate nirvana of online advertising success, right? Well if programmatic buying was the success so many believe it to be, every piece…

    ReveNewsin Affiliate- 11 readers -
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