Programmatic Buying

    • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

      Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage of the consumer’s journey.

      Inside Facebookin Mobile- 7 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 15 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 10 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 12 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 6 readers -
  • Programmatic Buying VS Performance Marketing

    Over the course of the past ten years or so, the online advertising space has become overrun by “big data.” You know, that goldmine of information that’s supposed to ensure that the exact marketing message gets to the exact demographic/psychographic/whatever-graphic at the exact time? Funny how that hasn’t panned out and online advertising, for the most part, is still a big ‘ol crapshoot.

    ReveNews- 11 readers -
  • How to Find & Hire In-House Advertising Talent

    …Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands…

    Nanigans- 7 readers -
  • Marketing Moneyball: Why In-House Advertising Changes Everything

    …In case you missed it, last week we announced a pivot on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into their […]…

    Juliana Casale/ Nanigans- 8 readers -
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