Programmatic Buying

    • Vungle: Monetize your Mobile App with In-App Videos

      The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing.

      Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … of the consumer’s journey. This is especially true in the mobile gaming market, where gaming apps are bountiful, highly competitive and carry high churn rates. Mobile gaming is a hotbed for advertisers The mobile game market is exploding, with hundreds of thousands of new game applications made available each year, and in 2016, they will generate more…

    Inside Facebookin Mobile- 10 readers -
  • The Fusion of Social and Programmatic

    … Social and programmatic are quickly becoming one buy thanks in large part to the expansion of programmatic solutions giving way to brands that have overcome a siloed buying process. According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 11 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … 07 Automated advertising solutions that simplify media buying seem like they would be right up the small business owner’s alley, however it’s still much more common for national marketers to utilize programmatic advertising than independent merchants. Programmatic digital display ad spending is expected to grow 49.5 percent this year…

    Stephanie Miles/ Street Fight- 12 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as the daily deals: They won’t disappear, just find new incarnations inside other companies. At the fifth annual Street Fight Summit on Oct. 20th in New York City, panels and presentations will explore this shifting landscape. The conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, where investors…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    …, for the most part, is still a big ‘ol crapshoot. So what does the industry do to improve upon this supposed failure? Automate the whole process with computers, that’s what. Yes, programmatic buying, the penultimate nirvana of online advertising success, right? Well if programmatic buying was the success so many believe it to be, every piece…

    ReveNewsin Affiliate- 11 readers -
  • How to Find & Hire In-House Advertising Talent

    …Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands…

    Nanigans- 7 readers -
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