Programmatic Buying

  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

    … put this data to work? Cross-channel targeting delivers greater game ad penetration The cross-channel approach allows marketers to seamlessly and interchangeably use multiple channels to market, sell and interact with consumers no matter what device or platform they are using. With cross-channel targeting, players are shown another game…

    Inside Facebookin Mobile- 12 readers -
  • The Fusion of Social and Programmatic

    … and marketers run into the issue of executing social advertising alone, likely resulting in the need to constantly monitor campaigns and create multiple assets for different platforms. Remember Oreo’s “Dunk in the Dark” campaign that had everyone buzzing about the power of moment marketing? Bonin Bough, former Mondelez International chief media and e…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 12 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … and mobile devices. Programmatic audience-based buying with full transparency gives insight into pricing, sites, and tactics, allowing the small business owner to know what works, why, and how much it costs.” (Paul Dean, DataXu) 2. Take advantage of contextual targeting. “The rise of programmatic has ushered in the era of audience-based…

    Stephanie Miles/ Street Fight- 13 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 7 readers -
  • Programmatic Buying VS Performance Marketing

    Over the course of the past ten years or so, the online advertising space has become overrun by “big data.” You know, that goldmine of information that’s supposed to ensure that the exact marketing message gets to the exact demographic/psychographic/whatever-graphic at the exact time? Funny how that hasn’t panned out and online advertising, for the most part, is still a big ‘ol crapshoot.

    ReveNews- 11 readers -
Get the top posts daily into your mailbox!
More from around the web