Programmatic Buying

  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 14 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 8 readers -
  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … of day.” (Jennifer Lum, Adelphic) 4. Don’t attempt a DIY approach. “To engage with the best technology vendors and utilize their tools most effectively, businesses need to either invest in the talent that can manage the complexity in-house or hire a full-service agency with the relationships, talent, and competencies to deliver the best results. Given…

    Stephanie Miles/ Street Fight- 10 readers -
  • Is Local a Specialist or a Full-Service Game?

    … as it is navigating rapid changes in technological capabilities. There will be shakeouts along the way. We’ve already seen them. Daily deals stormed the local landscape until the model was worked out and rolled up as a feature in other offerings. Now, “on-demand” and programmatic tech are poised to see their own shakeout, which will likely follow the same path…

    Street Fight- 5 readers -
  • Programmatic Buying VS Performance Marketing

    …, for the most part, is still a big ‘ol crapshoot. So what does the industry do to improve upon this supposed failure? Automate the whole process with computers, that’s what. Yes, programmatic buying, the penultimate nirvana of online advertising success, right? Well if programmatic buying was the success so many believe it to be, every piece…

    ReveNewsin Affiliate- 11 readers -
  • How to Find & Hire In-House Advertising Talent

    …Once you’ve successfully argued the case for handling digital ad campaigns in-house, where do you go to find the right talent? Hiring someone to manage your company’s user acquisition and retention campaigns can be tough. The ideal paid marketing manager is an elusive mix of logical and innovative, cool-headed when it comes to handling thousands…

    Nanigans- 7 readers -
  • Marketing Moneyball: Why In-House Advertising Changes Everything

    …In case you missed it, last week we announced a pivot on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into their […]…

    Juliana Casale/ Nanigans- 8 readers -
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