Programmatic Marketing

  • What is Programmatic Advertising & Marketing?

    … opportunity than simple remarketing schemes. Programmatic marketing allows a marketer to set utilize the platform to optimize both the targeting, bidding and execution to maximize the return on investment. The number of leads can be maximized while the cost per lead can continue to be optimized for minimum spend. Yieldr is one such platform…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … Marketing is the silver bullet, one-stop solution to increasing sales, then think again. Because that’s only the start. What is programmatic marketing and how does it work? Programmatic marketing is the science of delivering YOUR message, triggered by a specific event, to an already primed customer. These campaigns are designed to drive conversions…

    Zoe Lee Skelton/ ReveNews- 13 readers -
  • Going Programmatic to Get Your Content Seen

    …) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way…

    Ben Plomion/ Convince and Convertin Social Content- 8 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 11 readers -
  • Why I Went All-In on Content Marketing

    I’m an “Ad Guy.” By that, I don’t mean that I fashion myself as the protagonist in some modern Mad Men fantasy. I’ve simply mean that I’ve plied my trade in nearly every corner of the marketing realm. I’ve worked at media companies like Yahoo, Epic, true[X] media and 33Across, and I’ve wrangled with every kind of digital initiative—from big branding, to direct response initiat ...

    Brett Lofgren/ The Content Strategist- 10 readers -
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