Programmatic Marketing

  • What is Programmatic Advertising & Marketing?

    … of programmatic advertising associated with yesterday’s systems. Social media advertising platforms are largely conducive to programmatic marketing because of their flexibility and the volume and array of data available. Yieldr’s latest infographic highlights five of the biggest social media networks and the benefits of combining them with a programmatic platform. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 44 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … Marketing is the silver bullet, one-stop solution to increasing sales, then think again. Because that’s only the start. What is programmatic marketing and how does it work? Programmatic marketing is the science of delivering YOUR message, triggered by a specific event, to an already primed customer. These campaigns are designed to drive conversions…

    Zoe Lee Skelton/ ReveNews- 21 readers -
  • Going Programmatic to Get Your Content Seen

    …) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way…

    Ben Plomion/ Convince and Convertin Social Content- 16 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 30 readers -
  • Why I Went All-In on Content Marketing

    … branding, to direct response initiatives, to social, local, mobile, video, native, and most recently, programmatic. But with all due respect to those powerful types of marketing, there’s one destined to rule them all: content marketing. That’s a conclusion I came to several months ago, when I simply couldn’t ignore the facts. Over 75 percent…

    Brett Lofgren/ The Content Strategistin Content- 15 readers -
Get the top posts daily into your mailbox!