Programmatic Marketing

  • What is Programmatic Advertising & Marketing?

    … on investment, and reduce the pushing and pulling tension we tend to apply on our prospects and customers. What is Programmatic Marketing The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimisation of media inventory…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … behind. Digital marketers now also have to find ways to reach consumers across multiple different channels and devices. Here are five methods that will help you on your way to achieving programmatic marketing success. 1. Call Tracking Call tracking data bridges the gap between your marketing efforts and the offline response. It provides you…

    Zoe Lee Skelton/ ReveNews- 19 readers -
  • Going Programmatic to Get Your Content Seen

    ) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way to use Facebook than via its RTB exchange, FBX.

    Ben Plomion/ Convince and Convert- 13 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 19 readers -
  • Why I Went All-In on Content Marketing

    … branding, to direct response initiatives, to social, local, mobile, video, native, and most recently, programmatic. But with all due respect to those powerful types of marketing, there’s one destined to rule them all: content marketing. That’s a conclusion I came to several months ago, when I simply couldn’t ignore the facts. Over 75 percent…

    Brett Lofgren/ The Content Strategistin Content- 13 readers -