Programmatic Marketing

  • What is Programmatic Advertising & Marketing?

    … on investment, and reduce the pushing and pulling tension we tend to apply on our prospects and customers. What is Programmatic Marketing The term Programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimisation of media inventory…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … Marketing is the silver bullet, one-stop solution to increasing sales, then think again. Because that’s only the start. What is programmatic marketing and how does it work? Programmatic marketing is the science of delivering YOUR message, triggered by a specific event, to an already primed customer. These campaigns are designed to drive conversions…

    Zoe Lee Skelton/ ReveNews- 17 readers -
  • Going Programmatic to Get Your Content Seen

    …) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way…

    Ben Plomion/ Convince and Convertin Social Content- 13 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 17 readers -
  • Why I Went All-In on Content Marketing

    … branding, to direct response initiatives, to social, local, mobile, video, native, and most recently, programmatic. But with all due respect to those powerful types of marketing, there’s one destined to rule them all: content marketing. That’s a conclusion I came to several months ago, when I simply couldn’t ignore the facts. Over 75 percent…

    Brett Lofgren/ The Content Strategistin Content- 11 readers -