Programmatic Marketing

  • What is Programmatic Advertising & Marketing?

    … the next routine. In other words, the profile and lifecycle were still largely dependent upon the marketer. Sure, it was based on a lot of research and analysis… but the customer still wasn’t in charge of their own conversion path. Enter big data. The ability to apply machine learning and analyze data in real-time is allowing marketing technology…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
  • 5 Secrets to Make Your Programmatic Marketing Successful

    … Marketing is the silver bullet, one-stop solution to increasing sales, then think again. Because that’s only the start. What is programmatic marketing and how does it work? Programmatic marketing is the science of delivering YOUR message, triggered by a specific event, to an already primed customer. These campaigns are designed to drive conversions…

    Zoe Lee Skelton/ ReveNews- 20 readers -
  • Going Programmatic to Get Your Content Seen

    …) Brands and publishers have been using paid links (often at the bottom of articles) for this purpose for some time. But paid links are just the beginning of what’s possible. Programmatic marketing offers a wide range of options for effective content distribution. BuzzFeed, for example, uses Facebook to promote its articles, and what better way…

    Ben Plomion/ Convince and Convertin Social Content- 14 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 23 readers -
  • Why I Went All-In on Content Marketing

    … branding, to direct response initiatives, to social, local, mobile, video, native, and most recently, programmatic. But with all due respect to those powerful types of marketing, there’s one destined to rule them all: content marketing. That’s a conclusion I came to several months ago, when I simply couldn’t ignore the facts. Over 75 percent…

    Brett Lofgren/ The Content Strategistin Content- 15 readers -