Programmatic Media Buying

  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • Why Every Marketer Should Leverage Retargeting

    … or publisher, which places a cookie in each visitor’s browser, adding them to an audience list. That audience can now be retargeted with a specific campaign aimed solely at them. How Is This Possible? And Why Should I Care? What makes retargeting especially effective (and possible) is the power of real-time bidding (RTB) technology, which allows marketers…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 30 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 5 readers -
  • 5 Key Benefits of In-House Digital Advertising [Infographic]

    …When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]…

    Nanigans- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need…

    Juliana Casale/ Nanigans- 8 readers -
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