Programmatic Media Buying

  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 13 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketer’s arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, strengthening brand recall, and driving customers down the funnel to ultimate conversion. Of all the available ways to spend a marketing budget on paid media, retargeting simply can’t be ignored. What Is Retargeting? And How Does It Work…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 24 readers -
  • 5 Myths of In-House Advertising, Debunked

    … Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily…

    Nanigansin Social Facebook Twitter- 4 readers -
  • 5 Key Benefits of In-House Digital Advertising [Infographic]

    …When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]…

    Nanigans- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need…

    Juliana Casale/ Nanigans- 8 readers -
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