Programmatic Media Buying

  • Why every digital advertiser should demand transparency

    … is not a great deal of transparency for such data. For example, you may see a targeting segment labeled “New Parents.” But where was the data collected? How accurate is the label (i.e., was it declared or inferred)? When was it collected (i.e., how fresh is the data)? How much does it cost? And so on. (For deeper insights on this, see my column on how…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • Why Every Marketer Should Leverage Retargeting

    … marketer’s arsenal. It increases the effectiveness of all other marketing efforts, increasing brand awareness, strengthening brand recall, and driving customers down the funnel to ultimate conversion. Of all the available ways to spend a marketing budget on paid media, retargeting simply can’t be ignored. What Is Retargeting? And How Does It Work…

    Ratko Vidakovic/ Marketing Landin SEO Display Retargeting- 38 readers -
  • 5 Myths of In-House Advertising, Debunked

    … acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven marketers can’t figure out how to use ad automation software. Over the past few years, brands have clamored for control over digital data, insight into media spend/ROI, and faster turnaround from agencies…

    Nanigansin Social Facebook Twitter- 8 readers -
  • 5 Key Benefits of In-House Digital Advertising [Infographic]

    …When it comes to digital advertising, we know it pays to keep it in the family. Digital leaders realize they no longer need to funnel online advertising budgets through multiple third parties (which each take their own cut of the action). “If you bring that team in-house, you have an opportunity to share cross-channel findings, be agile, to do more with programmatic,” says Kathy O’Dowd, senior manager for programmatic buying in North America at Netflix. “That’s an amazing opportunity to […]…

    Nanigans- 11 readers -
  • In-House Advertising in the News

    …The times, they are a-changin’ — and quickly. Amidst news from comScore that Americans spend more time per month on mobile apps than they do on desktop Internet, eMarketer reports that direct response has claimed the majority of US marketers’ budgets. These findings reflect the reality that hard numbers are here to stay, and that advertisers need to address the challenges of new technology head on. 2014 US Digital Ad Spending Share, by Objective Source: eMarketer’s Ad Spending Report Series, May […]…

    Juliana Casale/ Nanigans- 8 readers -
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