Programmatic Strategy

  • Why You Must Align Creative and Programmatic Strategies

    …, and map out the unique conversations you want to have with specific members of your audience. This document will serve as the foundation for aligning your content with your programmatic media strategy. At this stage, don’t worry about technical execution or how it’s all going to happen. This exercise is about listing all your different audiences…

    Relevancein Content- 12 readers -
  • The Three Pillars Of A Programmatic Strategy

    …, interactive publishers have to manage disparate data sets, and that can lead to a rocky journey: data reporting comes from multiple dashboards, creating one massive complex puzzle. But — back to the boat analogy — the trick about inventory data is that it is navigational map; just like the open ocean, data isn't static. It's fluid, flows and comes in waves…

    Rob Rasko/ Marketing Landin Display- 7 readers -
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