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…, and map out the unique conversations you want to have with specific members of your audience. This document will serve as the foundation for aligning your content with your programmatic media strategy. At this stage, don’t worry about technical execution or how it’s all going to happen. This exercise is about listing all your different audiences…
In today's digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It's very much a keystone of publishers' digital strategy. To that end, it's fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers.