Programmatic Strategy

  • Why You Must Align Creative and Programmatic Strategies

    … to maximizing its investment. If creative content isn’t tailored to fit various contexts and situations, the proverbial “right person, right time” is missing the ever-so-vital “right message.” Creative Personalization Today’s consumers know their digital lives are being tracked by brands, and in return, they expect to receive personalized experiences…

    Relevancein Content- 20 readers -
  • The Three Pillars Of A Programmatic Strategy

    … In today's digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It's very much a keystone of publishers' digital strategy. To that end, it's fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers. Just like any good strategy, so much has…

    Rob Rasko/ Marketing Landin Display- 11 readers -