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The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing.
… way into other areas, such as out-of-home platforms and even traditional TV, these advances are slow and the implementations cautious. Programmatic ad revenue is predicted to top nearly $15 billion this year, with this growth being spearheaded by programmatic video. Making the switch will put networks in better standing with customers by treating…