Programmating Buying

  • What Did You Say Your KPI Was? Think Again

    We’re often faced with the question: What defines the success of a paid social campaign? Too often, we assume that success is very much dependent on the level of coverage we achieve at the lowest cost possible. But when we are asked to run campaigns with reach as the main objective, we approach paid social with the traditional way of media buying, without taking into account ...

    AllFacebook- 8 readers -
Get the top posts daily into your mailbox!