- Our Blog
The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads are appearing on some very questionable websites.
Programmatic ad buying offers a lot of advantages to advertisers. It is very convenient, and when done properly it can be quite effective. It is also very popular, especially with larger brands that find the convenience of having a significant portion of their digital ads automatically handled for them without the need of having human interaction at every step.
… PACEDm.com iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic buyers to access iHeartMedia’s premium radio inventory across its digital properties on iHeartRadio, the company’s digital music and streaming service. Agencies…