Programmic

  • Did Land Rover Fund Terrorism Through Buying Ads?

    … The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads…

    Michael Levanduski/ Performance Marketing Insider- 18 readers -
  • 90% Hate Programmatic Contracts

    … as an independent trade desk (ITD). The ITDs have actually become 12% more popular since 2014 as more companies move in this direction. Matt Green of Global Media & Digital Marketing Lead at the WFA said of this report, “Programmatic has expanded rapidly and it’s no surprise that the market and mechanisms that big brands use to spend through…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -