Programmic

  • Did Land Rover Fund Terrorism Through Buying Ads?

    … The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size, is using programmatic ad purchasing to get their ads out in front of as wide a range of people as possible who may be interested in buying their vehicles. Reports are coming out, however, that their ads…

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • 90% Hate Programmatic Contracts

    … brands more control over data and technology alongside the wider push to ensure greater transparency.” In a May 2015 survey, fraud and quality/brand safety concerns were the leading obstacle to buying ads programmatically, with viewability not far behind. With Incapsula reporting that 56% of web traffic is bot traffic (29% being bad bots…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
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