Programmic

  • IHeartRadio Partners with AdSwizz For Digital Radio Programmic

    … the buying process with advanced data matching and automation is the ‘new school’ of marketing optimization,” said Seth Goren, senior vice president, media strategy and analytics, Discovery Communications. “Bringing data and programmatic capabilities to the broadcast and digital radio space, iHeartMedia becomes a highly valued partner that is uniquely positioned to help companies drive optimal business outcomes.” Brought to you by Pace Lattin …

    Pace Lattin/ Performance Marketing Insider- 25 readers -