Progressive Profiling

  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … of contextual marketing. Progressive profiling If you’re looking to send personalized emails, progressive polling is your ticket to gathering data from your subscribers in a fun, non-intrusive way. Here’s how it works: you send an email asking your subscribers’ preferences between two or more products. To vote, they simply click on the item of their choice…

    Movable Ink Blog- 17 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 12 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … of information gathering, coupled with email lead nurturing, can produce very robust lead intelligence over time. 4. MQL Optimization Producing an MQL is not easy. However, today’s technology empowers marketers to build robust lead management programs. Generally, these systems include some type of marketing automation system and CRM. However, just…

    Chad Pollitt/ Relevance- 25 readers -
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