Progressive Profiling

  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … personalization. Abandoned cart About 68% of online shoppers abandon their carts, which is why cart abandonment emails are a must-have for fashion retailers. They give your customers another chance to complete their purchase with you. If you want to give them an extra nudge, offer them a one-time discount on the item in their shopping cart or remind them about…

    Movable Ink Blog- 20 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    It’s no surprise that most digital marketers are turning to personalization to up their email game. Personalized emails have 6X higher transaction rates and over 41% higher unique click rates than non-personalized emails (Marketing Land). And although tactics like including a name in the subject line may increase opens, it’s not enough to stand out among your competitors when s ...

    Movable Ink Blog- 17 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … with GIFs. To view them you must download the presentation and open in full presentation mode – For those inbound marketing adopters still struggling to drive enough leads, the below list represents proven tools and tactics that will help accelerate your current lead generation activities. 1. Content Discovery Many marketers associate…

    Chad Pollitt/ Relevance- 44 readers -
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