Progressive Profiling

  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … personalization. Abandoned cart About 68% of online shoppers abandon their carts, which is why cart abandonment emails are a must-have for fashion retailers. They give your customers another chance to complete their purchase with you. If you want to give them an extra nudge, offer them a one-time discount on the item in their shopping cart or remind them about…

    Movable Ink Blog- 22 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … It’s no surprise that most digital marketers are turning to personalization to up their email game. Personalized emails have 6X higher transaction rates and over 41% higher unique click rates than non-personalized emails (Marketing Land). And although tactics like including a name in the subject line may increase opens, it’s not enough to stand…

    Movable Ink Blogin EMail How To's- 17 readers -