Progressive Profiling

  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … personalization. Abandoned cart About 68% of online shoppers abandon their carts, which is why cart abandonment emails are a must-have for fashion retailers. They give your customers another chance to complete their purchase with you. If you want to give them an extra nudge, offer them a one-time discount on the item in their shopping cart or remind them about…

    Movable Ink Blog- 15 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 12 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … with GIFs. To view them you must download the presentation and open in full presentation mode –http://bit.ly/1ehEKB1 For those inbound marketing adopters still struggling to drive enough leads, the below list represents proven tools and tactics that will help accelerate your current lead generation activities. 1. Content Discovery Many marketers associate…

    Chad Pollitt/ Relevance- 22 readers -
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