Progressive Profiling

  • 5 Ways Fashion Retailers Use Contextual Email Marketing

    … gives them ideas about how to use and style your offerings. Personalization Personalized emails get 2.5x higher click-through rates and 6x more sales and there are lots of opportunities for fashion retailers to take advantage of them. Basic personalization involves using your subscriber’s name in your subject line and/or email content. But to create…

    Movable Ink Blog- 13 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 11 readers -
  • 4 Ways to Accelerate B2B Lead Acquisition

    … leads. 2. Conversion Rate Optimization If you recall above, minimizing barriers to consumption helps accelerate lead acquisition. However, as marketers, we need prudent data and lead intelligence to properly nurture leads. This represents a problem for many lead generation departments. If they ask too many questions they won’t get enough conversions…

    Chad Pollitt/ Relevance- 20 readers -
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