Project Lifecycle

  • The Rise of the User Experience Marketer

    … still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent of the way – but hard…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • The Rise of the User Experience Marketer

    … it clear that we still have some ground to cover before marketing and UX have truly mutual goals. Comments like this make me sigh, though I understand where he’s coming from. I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. One user provides value, and five users can get you 80 percent…

    Brittney Sheffield/ Search Engine Watch- 9 readers -