Project Lifecycle

  • The Rise of the User Experience Marketer

    …-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel. With greater knowledge…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • The Rise of the User Experience Marketer

    … analytics tools. Data-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel…

    Brittney Sheffield/ Search Engine Watch- 9 readers -
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