Project Lifecycle

  • The Rise of the User Experience Marketer

    …-informed decisions can fill in the gaps after usability testing is complete. Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. Data derived from these tests can then further justify or disprove qualitative information about how users feel. With greater knowledge…

    Brittney Sheffield/ Search Engine Watch- 11 readers -
  • The Rise of the User Experience Marketer

    … of completing an initial UX site evaluation, so you can help guide your own content strategy and areas that need to be reevaluated when developing or redeveloping a website. Share Marketing Knowledge With UX Hopefully you’re already crossing paths with your UX team during your project lifecycle, but why just cross paths when you can walk together…

    Brittney Sheffield/ Search Engine Watch- 9 readers -