Promise Phelon

  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    …, it’s critical that you get alignment internally. If the CEO doesn’t get it, you’re just experimenting. Social is a key element of your marketing strategy, so make sure you have clearly articulated the strategy, defined the KPIs and demonstrated that you are measuring and optimizing every week to deliver better results. Promise Phelon is CEO of influencer marketing company TapInfluence. Image courtesy of Shutterstock. …

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