Promoboxx

  • Street Culture: Promoboxx Links Incentives to Achievements

    … Ben Carcio, CEO and co-founder of brand-to-local retailer marketing company Promoboxx, said that it dawned on him one day that his employees would probably enjoy perks of the job more if they all truly felt like they deserved them. “We had a team event, a bar crawl that took a while to plan, and in the back of my mind I was thinking, ‘What have…

    Street Fight- 14 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 15 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … President at CBS Local Digital Media Ezra Kucharz, who helped build and lead 24+ markets and 146+ stations as a president at CBS, is leaving his post. Kucharz will stay at the company as special advisor to the CEO as well as remain on several nonprofit and corporate boards. His replacement, Adam Wiener, was named EVP/GM at CBS Local Digital Media. Prior…

    Geoff Michener/ Street Fight- 9 readers -
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