Promoted Pins

  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Pinterest Promoted Pins Now Available in Canada

    … in the country include food and drink, do-it-yourself and crafts, women’s fashion, home decor and hair and beauty. Promoted Pins debuted in the U.S. in December 2014, and the feature was extended to the U.K. in April. Baltescu said Pinterest has already been working with advertisers in Canada, including Sport Chek and Canadian Tire, and those advertisers have seen strong engagement with their Promoted Pins. Readers: What are your thoughts on the launch of Promoted Pins in Canada? …

    David Cohen/ AllFacebookin Social- 16 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 18 readers -
  • The Value of Paid Social

    … reach. There is value in engaging a brand’s Twitter audience from an organic and paid standpoint. We see that consistent amplifications help to increase a brand’s share of voice, retweets and mentions. Ultimately, consistent engagement leads to an increase in overall return on investment. Brands should think of Twitter as a channel to consistently…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 15 readers -
  • Pinterest Launches Promote Button

    … Pinterest wants businesses of all sizes to know that if they can spare nine seconds, they can create campaigns via its new Promote button. The social network outlined the steps that U.S. business accounts can take to use the new feature in an email to SocialTimes: Choose a Pin from your profile that you’d like to promote and click the new…

    David Cohen/ AllFacebookin Social- 14 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 19 readers -
  • Pinterest Expands Ad-Targeting Options

    … product manager Frank Fumarola wrote in a blog post: In addition to targeting Promoted Pins based on pinners’ interests, search keywords, device, location and more, you can now also target promoted pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 23 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 20 readers -
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