Promoted Pins

    • Pinterest Adds Ad Groups to Campaign Structure

      Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it.

      David Cohen/ AllTwitterin Social- 17 readers -
  • Pinterest Promoted Pins Now Available in Canada

    … Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily. He added that the most popular categories…

    David Cohen/ AllFacebookin Social- 9 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 13 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 21 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 12 readers -
  • Promoted Pins: How to Advertise on Pinterest

    … Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin Social How To's- 11 readers -
  • Pinterest Launches Promote Button

    … pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related pin feeds…

    David Cohen/ AllFacebookin Social- 13 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 11 readers -
  • Pinterest Expands Ad-Targeting Options

    …. The businesses we’ve worked with to test these targeting options have already seen dramatic results. For some, visitor retargeting increased click-through rates by three times. For others, lookalike targeting increased CTRs as much as 63 percent and boosted reach up to 30 times. Readers: What are your initial thoughts on Pinterest’s new ad-targeting options? …

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 18 readers -
  • Pinterest Opens Up Ads Manager to All U.S. SMBs, Beefs Up Targeting

    … to our platform, they’re actively in the mindset to find things to do, and this also includes things to buy. It creates an awesome canvas for businesses to connect with them. Pinterest really began enhancing its advertising platform last year, and Malhotra told SocialTimes that the company’s revenue grew 5X in 2015, compared to 2014. Buyable Pins…

    Justin Lafferty/ AllTwitterin Social- 8 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 7 readers -
  • Pinterest Promoted Pins – Should You Pay for Engagement?

    …Promoted pins have a new option – engagement pins. Should you try them or should you keep playing for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest promoted pins. Some even say they are “Stinking awesome!” Not only is the cost per click much less than any other paid social platform, but promoted…

    Tailwind Blogin Social- 14 readers -
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