Promoted Pins

    • The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitterin Social Facebook Twitter Retargeting- 12 readers -
    • Pinterest Adds Retargeting Options for Pins, Websites

      Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take on Pins—clicks, comments, saves, likes ...

      David Cohen/ AllFacebookin Social Retargeting- 11 readers -
  • Promoted Pins: How to Advertise on Pinterest

    … Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin Social How To's- 7 readers -
  • Pinterest Launches Promote Button

    … pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related pin feeds…

    David Cohen/ AllFacebookin Social- 11 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … customers was driven up by four times. The two companies also found that: Incremental sales from the campaigns can generate returns of more than $100 for every 1,000 impressions served by retailers. Users who engage with Promoted Pins spend seven times more than those who don’t. 9 percent of impressions were earned—Promoted Pins saved by users…

    David Cohen/ AllFacebook- 10 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 6 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 14 readers -
  • Pinterest Opens Up Ads Manager to All U.S. SMBs, Beefs Up Targeting

    … to our platform, they’re actively in the mindset to find things to do, and this also includes things to buy. It creates an awesome canvas for businesses to connect with them. Pinterest really began enhancing its advertising platform last year, and Malhotra told SocialTimes that the company’s revenue grew 5X in 2015, compared to 2014. Buyable Pins…

    Justin Lafferty/ AllTwitterin Social- 7 readers -
  • 7 Tips for Optimizing Promoted Pins

    … to perform better on mobile and take up more space on desktop. Test Cinematic Pins to garner free views via Repins. Optimize images for Pinterest visual search. Use high-contrast visuals to attract attention. Here’s an example of a less-direct call-to-action we like, which fits the Pinterest tone of being actionable, but non-transactional…

    Karen Amundson/ BoostBlogin Social- 6 readers -
  • Pinterest Promoted Pins – Should You Pay for Engagement?

    …Promoted pins have a new option – engagement pins. Should you try them or should you keep playing for clicks? Like many small business owners who have tried them, I’ve been thrilled with Pinterest promoted pins. Some even say they are “Stinking awesome!” Not only is the cost per click much less than any other paid social platform, but promoted…

    Tailwind Blogin Social- 12 readers -
  • Pinterest Traffic: How to Use Pinterest for More Exposure

    … Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...] This post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle …

    Michael Stelzner/ Social Media Examinerin Social How To's- 6 readers -
  • Pinterest Launching Promoted Pins to All Advertisers January 1st

    … Pinterest Launching Promoted Pins to All Advertisers January 1st December 29, 2014 by Jennifer Slegg Leave a Comment Pinterest new promoted pins have been doing so well that they will be rolling out promoted pins to everyone on January 1. Pinterest began testing promoted pins, where pins would appear in users pin stream when they were…

    Jennifer Slegg/ The SEM Postin Social- 5 readers -
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