Promoted Pins

  • Pinterest Adds Ad Groups to Campaign Structure

    … budgets and targeting to ad groups: Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives. Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Pinterest Promoted Pins Now Available in Canada

    … Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily. He added that the most popular categories…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 18 readers -
  • The Value of Paid Social

    … often see clients use strong-performing organic content to either influence the creation of new Promoted Pins or promote those Pins directly. At the end of the day, paid is how clients are driving real results for their business. We’ve seen that clients with a strong organic presence tend to do the best when it comes to amplification through paid…

    AllTwitterin Social Facebook Twitter Retargeting- 37 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … on Pins—clicks, comments, saves, likes and closeups—as well as create audiences based on users’ interest in specific Pins that lead them to brands’ websites. As for websites with the Pinterest tag, brands can retarget based on actions by site visitors such as browsing categories, adding items to their shopping carts or signing up for services. Fumarola…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • Pinterest Launches Promote Button

    … pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related pin feeds…

    David Cohen/ AllFacebookin Social- 14 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … customers was driven up by four times. The two companies also found that: Incremental sales from the campaigns can generate returns of more than $100 for every 1,000 impressions served by retailers. Users who engage with Promoted Pins spend seven times more than those who don’t. 9 percent of impressions were earned—Promoted Pins saved by users…

    David Cohen/ AllFacebook- 19 readers -
  • Pinterest Expands Ad-Targeting Options

    … product manager Frank Fumarola wrote in a blog post: In addition to targeting Promoted Pins based on pinners’ interests, search keywords, device, location and more, you can now also target promoted pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 23 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 17 readers -
Get the top posts daily into your mailbox!
More from around the web