Promoted Pins

  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 22 readers -
  • Pinterest Promoted Pins Now Available in Canada

    … in the country include food and drink, do-it-yourself and crafts, women’s fashion, home decor and hair and beauty. Promoted Pins debuted in the U.S. in December 2014, and the feature was extended to the U.K. in April. Baltescu said Pinterest has already been working with advertisers in Canada, including Sport Chek and Canadian Tire, and those advertisers have seen strong engagement with their Promoted Pins. Readers: What are your thoughts on the launch of Promoted Pins in Canada? …

    David Cohen/ AllFacebookin Social- 10 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 15 readers -
  • The Value of Paid Social

    … pixel capabilities, which enable tracking of on-site actions and audiences for retargeting. Measurement: Measurement studies allow brands to track online and in-store actions. Here is a breakdown of organic versus paid activity, by social platform: Twitter Twitter is a real-time platform where users seek out the latest news and updates. Users…

    AllTwitterin Social Facebook Twitter Retargeting- 26 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Promoted Pins: How to Advertise on Pinterest

    … Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin Social How To's- 13 readers -
  • Pinterest Launches Promote Button

    … pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related pin feeds…

    David Cohen/ AllFacebookin Social- 14 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … customers was driven up by four times. The two companies also found that: Incremental sales from the campaigns can generate returns of more than $100 for every 1,000 impressions served by retailers. Users who engage with Promoted Pins spend seven times more than those who don’t. 9 percent of impressions were earned—Promoted Pins saved by users…

    David Cohen/ AllFacebook- 13 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 19 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 8 readers -
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