Promoted Pins

  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Pinterest Promoted Pins Now Available in Canada

    … Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily. He added that the most popular categories…

    David Cohen/ AllFacebookin Social- 10 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 17 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 30 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Promoted Pins: How to Advertise on Pinterest

    … Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin Social How To's- 17 readers -
  • Pinterest Launches Promote Button

    …. You can quickly bulk add keywords by copying and pasting a comma separated list of terms. If it’s your first time creating an ad, you’ll be prompted to set up your billing information. Product manager, monetization Vivian Chow said in a blog post: When you’re running a business, time is limited, but we’ve made it easier to fit advertising…

    David Cohen/ AllFacebookin Social- 14 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 14 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting. The social network provided details on the three new targeting options in an email to SocialTimes: Customer list targeting: Enables partners to reach their existing customers across…

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 19 readers -
  • 7 Tips for Optimizing Promoted Pins

    …. In addition, according to Pinterest’s General Manager of Monetization, Tim Kendall, Repinning drives 30 free views per 100 paid impressions on Cinematic Pins, creating an opportunity for brands to garner earned media from paid advertising. How can you optimize your brand’s Promoted Pins to get in on the action? Avoid Pinterest Don’ts Pinterest…

    Karen Amundson/ BoostBlogin Social- 10 readers -
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