Promoted Pins

    • Pinterest Promoted Pins Now Available in Canada

      Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily.

      David Cohen/ AllFacebookin Social- 9 readers -
  • Pinterest Adds Three New Types of Promoted Pins

    … Pinterest introduced three new types of Promoted Pins for advertisers: one-tap Pins, video Pins and app pins. The social network also announced that the availability of Promoted Pins was extended to the U.K., with other markets to be added “very soon.” Promoted Pins had previously been available only in the U.S. Head of partner activation…

    David Cohen/ AllFacebookin Social- 12 readers -
  • The Value of Paid Social

    … With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching. Followers…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 11 readers -
  • Promoted Pins: How to Advertise on Pinterest

    … Do you use Pinterest promoted pins? Want to discover how they work? To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners…

    Michael Stelzner/ Social Media Examinerin Social How To's- 8 readers -
  • Pinterest Launches Promote Button

    … pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related pin feeds…

    David Cohen/ AllFacebookin Social- 12 readers -
  • New Customers Account for 70% of Sales in Promoted Pins Campaigns (Study)

    … Pinterest and Oracle Data Cloud released the latest installment in their analysis of campaigns using Promoted Pins. The social network and the data company studied 16 Promoted Pins campaigns by retailers that accept Visa, and it found that 70 percent of sales driven by those campaigns came from new customers, while the sales lift for existing…

    David Cohen/ AllFacebook- 11 readers -
  • Pinterest Expands Ad-Targeting Options

    … product manager Frank Fumarola wrote in a blog post: In addition to targeting Promoted Pins based on pinners’ interests, search keywords, device, location and more, you can now also target promoted pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time…

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • How to Optimize Pinterest for Business

    … Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits. This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool…

    AllTwitterin Social How To's- 18 readers -
  • 7 Tips for Optimizing Promoted Pins

    …,” “experience,” “feel,” or “enjoy,” which lend themselves to the aspirational nature of Pinterest. Make sure your image stands on its own, in case users don’t read the description. If needed, use text overlays on your images, but remember, you can’t use overtly commercial language like “buy now” within images. Use vertical images because they tend…

    Karen Amundson/ BoostBlogin Social- 7 readers -
  • What makes Pinterest so…Pinteresting?

    … changes and updates to keep up with the increasing number of users and give them the optimal user experience possible. These changes are not only helpful to the users, but are also beneficial to businesses as well. ‘Buy It’ Pins Pinterest has been in the works in creating a ‘buy it button’ for certain pins. For iphones and ipads, there…

    Tailwind Blogin Social- 9 readers -
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