Promoted Tweets

  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 25 readers -
  • Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

    … tennis tournament and featuring retired tennis star Andy Roddick for JPMorgan Chase and Grey Goose Vodka: For this year’s U.S. Open, Andy Roddick has teamed up with Chase and Grey Goose to create a series of broadcasts that will add compelling, relevant live video to the existing #USOpen conversation on Twitter. Throughout the tournament, he…

    David Cohen/ AllTwitterin Twitter- 13 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future. Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29…

    Inside Facebookin Social Twitter- 13 readers -
  • Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

    … Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.” Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted…

    David Cohen/ AllTwitterin Social Twitter- 13 readers -
  • 7 Social Branding Dos and Don’ts

    … in the British Airways example earlier referenced- can have a huge impact on a brand. Ignoring users can be fatal for your brand, but involving them can be immensely beneficial. Some good case studies: In 2014, Starbucks invited users to decorate one of its cups with customized art and post a photo of it on Twitter with the hashtag #WhiteCupContest…

    AllTwitterin Social Twitter- 23 readers -
  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    …, exclusive game play. Amplify your TV campaign with Twitter: A promoted tweet campaign makes a strong complement to your TV campaign because: Two out of three gamers are on Twitter while watching TV. 75 percent have searched for a brand/product seen on a TV ad. Readers: Do you plan to interact on Twitter, Vine and Periscope during E3 2016? …

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Twitter To Test Promoted Tweets To Logged-Out Users

    … Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service. Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline. The company noted that 500 million people visit Twitter each month without formally logging into the site, via…

    Justin Lafferty/ AllTwitterin Social Twitter- 7 readers -
  • 5 Tips for Writing Promoted Tweets That Drive Conversions

    …. Twitter Ads also have powerful targeting options that allow you to customize your audience precisely, so you put your ads in front of those who are the most relevant to your product, brand or industry. Why Promoted Tweets? There are three main Twitter Ad products: Promoted Tweets, Promoted Accounts, and Promoted Trends. Over 80% of US marketers have…

    Hootsuitein Twitter- 14 readers -
  • Making the Most Out of Promoted Tweets for Your Business

    … Making the Most Out of Promoted Tweets for Your Business October 15, 2014 - Posted by Danielle Celmer to Social Media Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range…

    Danielle Celmer/ Dex Mediain Social Twitter- 9 readers -
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