Promoted Tweets

  • Twitter and TV Superfans (Study)

    … that those superfans are more likely to buy products or services advertised during their favorite shows. Karp added that the combined effect of TV and Twitter led to a 9 percent greater impact on ad recall than that for campaigns that did not run promoted tweets. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two…

    David Cohen/ AllTwitterin Social Twitter- 34 readers -
  • Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

    … the tournament. All of this will be live on Periscope and Twitter. This campaign will appear in a few ways on Twitter: Periscope broadcasts will be shared through Tweets from @andyroddick; select broadcasts will appear as promoted tweets from the brand launch partners; and branded broadcast highlight videos will be tweeted by Andy and shared by the brand…

    David Cohen/ AllTwitterin Twitter- 16 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future. Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29…

    Inside Facebookin Social Twitter- 14 readers -
  • 7 Social Branding Dos and Don’ts

    … to end this list without including the popular Coca-Cola “Share a Coke” campaign. The company printed customers’ names on bottle labels and then asked them to share pictures of their personalized Coca-Cola bottles on social media. The result was massive social media interaction and engagement, as well as a 2 percent increase in U.S. sales for Coca…

    AllTwitterin Social Twitter- 25 readers -
  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    …, exclusive game play. Amplify your TV campaign with Twitter: A promoted tweet campaign makes a strong complement to your TV campaign because: Two out of three gamers are on Twitter while watching TV. 75 percent have searched for a brand/product seen on a TV ad. Readers: Do you plan to interact on Twitter, Vine and Periscope during E3 2016? …

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Twitter To Test Promoted Tweets To Logged-Out Users

    … Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service. Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline. The company noted that 500 million people visit Twitter each month without formally logging into the site, via…

    Justin Lafferty/ AllTwitterin Social Twitter- 7 readers -
  • 5 Tips for Writing Promoted Tweets That Drive Conversions

    …. Twitter Ads also have powerful targeting options that allow you to customize your audience precisely, so you put your ads in front of those who are the most relevant to your product, brand or industry. Why Promoted Tweets? There are three main Twitter Ad products: Promoted Tweets, Promoted Accounts, and Promoted Trends. Over 80% of US marketers have…

    Hootsuitein Twitter- 16 readers -
  • Why You Shouldn’t Pay for Social Media

    … and try some of these organic methods in your social media strategy! Don’t forget to let us know which worked best for you. Katherine Halek is the content strategist at Signazon.com, a leading online printer that works with thousands of small businesses around the country. Katherine enjoys writing about social media, marketing and entrepreneurship. Connect with her on Google+. Image courtesy of Shutterstock. …

    AllFacebookin Social Facebook Twitter YouTube- 19 readers -
  • Making the Most Out of Promoted Tweets for Your Business

    … Making the Most Out of Promoted Tweets for Your Business October 15, 2014 - Posted by Danielle Celmer to Social Media Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range…

    Danielle Celmer/ Dex Mediain Social Twitter- 12 readers -
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