Promoted Tweets

    • Twitter and TV Superfans (Study)

      How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely ...

      David Cohen/ AllTwitterin Social Twitter- 23 readers -
  • Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

    …, it was clear to us that is a change in how people will watch sports. We think this will be Chase’s best year out at the Open with our partnerships with Andy and Serena Williams, our name on the roof and some great fan experiences on site. And with the #MasterTheOpen campaign, we want tennis fans to have the best U.S. Open experience possible, even if they can’t make it out to Arthur Ashe Stadium. Readers: What are your thoughts on the potential opportunities to monetize Periscope content? …

    David Cohen/ AllTwitterin Twitter- 12 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users, most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter…

    Inside Facebookin Social Twitter- 13 readers -
  • Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

    … Twitter has been beta-testing a new version of its Ads Manager with plans to roll out a public beta “in the coming months.” Senior product manager, revenue Christine Lee said in a blog post that the revamped Ads Manager provides one place for brands to plan, manage and report on their campaigns, adding that campaigns, ad groups, promoted…

    David Cohen/ AllTwitterin Social Twitter- 10 readers -
  • 7 Social Branding Dos and Don’ts

    … toward helping find the missing luggage. When he got no response, Syed decided to pay to promote his tweets to create more awareness about the issue. The result was more than 25,000 impressions for his tweets about the airline in six hours, with other British Airways users rallying around Syed and also sharing their bad experiences with the airline…

    AllTwitterin Social Twitter- 23 readers -
  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    … Conversation about E3 2015 averaged 740,000 tweets per day, and Twitter is ramping up for E3 2016, this year’s version of the Electronic Entertainment Expo. E3 2016 will be held in Los Angeles June 14 through 16, and Twitter industry marketing lead, media and entertainment Gleana Albritton and senior research analyst Evelina Achilli shared some…

    David Cohen/ Inside Facebookin Twitter- 13 readers -
  • Twitter To Test Promoted Tweets To Logged-Out Users

    … Twitter is testing a way to surface promoted tweets, even if a user is not logged into the service. Twitter announced Thursday that they’re experimenting with promoted tweets when a logged-out user is viewing someone’s timeline. The company noted that 500 million people visit Twitter each month without formally logging into the site, via…

    Justin Lafferty/ AllTwitterin Social Twitter- 7 readers -
  • 5 Tips for Writing Promoted Tweets That Drive Conversions

    … the CTA and the incentive. Having a clear call to action is especially important if you’re a B2B company targeting an enterprise audience who may spend less time on social media. You’ll want to formulate your copy so they know exactly what to expect when they click on your Tweet. If your campaign objective is to drive content downloads or form…

    Hootsuitein Twitter- 14 readers -
  • Making the Most Out of Promoted Tweets for Your Business

    Making the Most Out of Promoted Tweets for Your Business October 15, 2014 - Posted by Danielle Celmer to Social Media Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for your business. It’s affordable, easy to use and allows your business access to a wide range of targeting and tools that help you rea ...

    Danielle Celmer/ Dex Media- 9 readers -
  • Facebook PMD SocialFlow Bolsters Publishers Product

    …: Publishers can now choose to amplify top-performing posts on Facebook or Twitter by turning them into promoted posts or promoted tweets. This allows publishers to grow audience and extend sponsorships into their social posts. Flexible analytics: New reports highlight the most important post-level data, allowing publishers to better understand…

    David Cohen/ AllFacebookin Social Facebook Twitter- 2 readers -
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