Promoted Tweets

  • Twitter and TV Superfans (Study)

    … that those superfans are more likely to buy products or services advertised during their favorite shows. Karp added that the combined effect of TV and Twitter led to a 9 percent greater impact on ad recall than that for campaigns that did not run promoted tweets. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Periscope Live Videos, Highlights Can Be Monetized via Twitter Amplify

    … partners. Grey Goose Vodka global vice president Tom Swift said in the blog post: Joining Andy Roddick’s experience of the U.S. Open will offer tennis fans an unprecedented way to bring the tournament to life in their own homes. Spectators will be able to engage with both Andy and the exciting match play in real time, all while celebrating the tenth…

    David Cohen/ AllTwitterin Twitter- 20 readers -
  • Why Marketers Should Use Twitter (Infographic)

    … after following them on Twitter, while 84 percent of users who interact with a brand share their positive experiences and 72 percent of brand followers are likely to purchase in the future. Brands that use Twitter for customer service see a 19 percent increase in customer satisfaction, and the use of promoted tweets boosts offline sales by up to 29…

    Inside Facebookin Social Twitter- 16 readers -
  • 7 Social Branding Dos and Don’ts

    … According to a recent study by Pardot, 80 percent of consumers are more likely to evaluate solutions from the brands they follow on social channels. It’s also been revealed that 67 percent of people are more likely to buy from brands they follow on Twitter, and that 79 percent of people will recommend brands they follow. With more than 2.3…

    AllTwitterin Social Twitter- 27 readers -
  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    … Conversation about E3 2015 averaged 740,000 tweets per day, and Twitter is ramping up for E3 2016, this year’s version of the Electronic Entertainment Expo. E3 2016 will be held in Los Angeles June 14 through 16, and Twitter industry marketing lead, media and entertainment Gleana Albritton and senior research analyst Evelina Achilli shared some…

    David Cohen/ Inside Facebookin Twitter- 20 readers -
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