Promotional Ad Copy

  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … to the “Data” tab and hit “Remove Duplicates.” You will most likely still have some overlap after removing duplicates. Follow these quick steps to weed out the last bit of excess: Copy and paste the “campaign” and “ad group” columns into a new sheet. On the new sheet, add a filter and sort the ad groups in ascending order, followed…

    PPC Heroin Paid Search- 37 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -