Promotional Ad Copy

  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    …. Then, go to your “Ads” tab and make sure it is set on “All enabled.” Select only “Search campaigns,” and then download the ad report. Condensing The Data Once you open the downloaded report, you will have way more information than what is needed. First, delete every column except Campaign Ad group Final URL As a note, if you want to recycle any…

    PPC Heroin Paid Search- 37 readers -
  • The Art Of Paid Search Promotional Copy

    … planning your promotions* are as follows: 1) Campaign structure: Promo campaign or simply promo ads 2) Ad testing: Yes, even in promos, Always Be Copy testing 3) Getting creative with creative: Do more than shouting out your discounts. Use Google’s fun text ad features to grab consumers’ attention. *Henceforth, let us assume that promotion can refer…

    Carrie Albright/ PPC Hero- 29 readers -
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