Promotional Content

  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to adhere to its policy for advertiser-sponsored posts. In other words, if Shakira wants to blast a sponsored message about Activia to her 104 million Facebook fans, she’ll have to clearly disclose her financial relationship with Activia. This is a turnabout for Facebook, which banned “overly promotional” branded content in April. In allowing…

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