Proprietary Software

Proprietary software or closed source software is computer software licensed under exclusive legal right of the copyright holder with the intent that the licensee is given the right to use the software only under certain conditions, and restricted from other uses, such as modification, sharing, studying, redistribution, or reverse engineering. Usually the source code of proprietary software is not made available.Complementary terms include free software, licensed by the owner under more permissive terms, and public domain software, which is not subject to copyright and can be used for any purpose.
Posts about Proprietary Software
  • Win of the Week: 72% CTR Increase for Shae Butter

    …. The name of the product is also included in the body of the ad copy- this wasted character space could have been better used to include more features and benefits. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost…

    Madeline Milani/ BoostBlogin Paid Search- 16 readers -
  • Employee Spotlight: Jeff Perkins

    … product manager for companies such as Esurance, Eventful and Rocket Lawyer. As for the future of product development at Boost Media, Jeff sees nothing but endless opportunities. In the next 12 months, he is most excited to watch the product team continue to grow and to roll out a new platform and services. In a past life, Jeff studied political…

    Sarah Burns/ BoostBlog- 13 readers -
  • Creative Ad Copy Still Matters

    … a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using…

    BoostBlog- 19 readers -
  • Boost Media Expands Downtown San Francisco Office Space

    … Francisco in just a few years, Boost’s expansion is a reflection of our potential for ever-increasing opportunity, growth and success. Here is a sneak peak of the brand new space. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance…

    Sarah Burns/ BoostBlog- 15 readers -
  • #TBT LOL

    … Stop smirking, this is no laughing matter! This week for Throwback Thursday, Boost Media journeys through the history of LOL on the internet to uncover 3 new digital marketing insights. LOL rose from the geeky obscurity of early internet messaging boards about 25 years ago to become so ubiquitous your grandma might use LOL as a Scrabble word…

    Sarah Burns/ BoostBlog- 35 readers -
  • Win Of the Week: Get On the Bus

    Planes, trains and automobiles. But what about the good ole fashioned bus? If you’re trying to get somewhere that’s no more than 3 hours away, wheels are a great option. Busses these days are tricked out with reclining seats, legroom and Wi-Fi- not to mention they’re cost effective. For those who are unsure or hadn’t considered it before, one bus transportation company set out to win them over.

    Madeline Milani/ BoostBlog- 5 readers -
  • Win Of the Week: All About the Charm

    … and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win Of the Week: All About the Charm appeared first on Boost Blog. …

    Madeline Milani/ BoostBlogin Paid Search- 14 readers -
  • Scales Tip Toward Mobile in 2015

    … by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance…

    Sarah Burns/ BoostBlogin Mobile- 14 readers -
  • Win of the Week: Creative Coaxing

    … a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Creative Coaxing appeared first on Boost Blog. …

    Chatch Sirisuth/ BoostBlog- 16 readers -
  • Win of the Week: Hone Your Skills

    … optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Hone Your Skills appeared first on Boost Blog. …

    Chatch Sirisuth/ BoostBlog- 13 readers -
  • Boost Sponsors Search Insider Summit

    … speakers who are CMOs, senior level brand marketers and agency executives at companies such as Sears, Facebook, Walgreens, Adobe and AIG. Speakers will explore whether content marketing will become the future of search engine optimization in a world where keywords no longer provide intent signals. We will also hear how national brands will focus…

    Sarah Burns/ BoostBlog- 14 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    … SEM ad creative. People want choices more than they care what those choices are—specifically, people want choice in the form of “selection.” At the risk of falling down a rabbit hole, Boost Media dug into the data discovering that messaging “choice” in retail SEM creative is akin to Alice eating from different sides of the same mushroom. One side…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • 2 Sure-Fire White Paper Promotion Channels You Need To Use

    …: the ability to start and stop campaigns at will. Finally, NetLine’s proprietary software automatically optimizes campaigns through three levels of sophisticated targeting: context, attribute, and conversion. A Word of Caution Altogether, content distribution platforms like NetLine allow content marketers to take a much more “hands-on” approach…

    Relevancein Social Paid Search SEO- 15 readers -
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