Proprietary Software

Proprietary software or closed source software is computer software licensed under exclusive legal right of the copyright holder with the intent that the licensee is given the right to use the software only under certain conditions, and restricted from other uses, such as modification, sharing, studying, redistribution, or reverse engineering. Usually the source code of proprietary software is not made available.Complementary terms include free software, licensed by the owner under more permissive terms, and public domain software, which is not subject to copyright and can be used for any purpose.
Posts about Proprietary Software
  • Win of the Week: 72% CTR Increase for Shae Butter

    …. The name of the product is also included in the body of the ad copy- this wasted character space could have been better used to include more features and benefits. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost…

    Madeline Milani/ BoostBlogin Paid Search- 12 readers -
  • Employee Spotlight: Jeff Perkins

    …, and cooking as well as dining out. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives…

    Sarah Burns/ BoostBlog- 10 readers -
  • Creative Ad Copy Still Matters

    … In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months. Google’s…

    BoostBlog- 14 readers -
  • Boost Media Expands Downtown San Francisco Office Space

    … Francisco in just a few years, Boost’s expansion is a reflection of our potential for ever-increasing opportunity, growth and success. Here is a sneak peak of the brand new space. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance…

    Sarah Burns/ BoostBlog- 14 readers -
  • #TBT LOL

    …! As fun as ROT13 sounds, it is not commonly used in language today. It had too narrow a use-case and it was complicated to execute. As Malcolm Gladwell discusses in The Tipping Point, some degree of exclusivity is required for trends to catch on. If the cool kids do it, everyone else will follow. But not when its too hard to copy “the cool kids…

    Sarah Burns/ BoostBlog- 28 readers -
  • Win Of the Week: Get On the Bus

    … testing. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary…

    Madeline Milani/ BoostBlogin Paid Search- 5 readers -
  • Win Of the Week: All About the Charm

    … advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization…

    Madeline Milani/ BoostBlogin Paid Search- 11 readers -
  • Scales Tip Toward Mobile in 2015

    … by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance…

    Sarah Burns/ BoostBlogin Mobile- 13 readers -
  • Win of the Week: Creative Coaxing

    … With the holiday season in full force, many of us are starting to feel the effects. Maybe the cold weather has you cooped up on the couch watching cheesy Christmas rom-coms, or you’ve been hitting that cheese platter a little too hard at parties. Either way, pounds seem to add up during the winter months. Come New Years Day, it’s time to start…

    Chatch Sirisuth/ BoostBlog- 11 readers -
  • Win of the Week: Hone Your Skills

    … want, which are any extra benefits a company can provide in addition to fulfilling a given need. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image…

    Chatch Sirisuth/ BoostBlog- 9 readers -
  • Boost Sponsors Search Insider Summit

    … in beautiful Park City, so don’t miss out on registration. Boost will be live tweeting the event, so follow us on Twitter @boostctr. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over…

    Sarah Burns/ BoostBlog- 9 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    Alice came to a fork in the road. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ responded the Cheshire Cat. ‘I don’t know,’ Alice answered. ‘Then,’ said the Cat, ‘it doesn’t matter.’ ― Lewis Carroll, Alice in Wonderland Carroll, may have written a children’s tale. But this piece of wisdom also applies to writing better SEM ad creative.

    Sarah Burns/ BoostBlog- 7 readers -
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