Proprietary Software

Proprietary software or closed source software is computer software licensed under exclusive legal right of the copyright holder with the intent that the licensee is given the right to use the software only under certain conditions, and restricted from other uses, such as modification, sharing, studying, redistribution, or reverse engineering. Usually the source code of proprietary software is not made available.Complementary terms include free software, licensed by the owner under more permissive terms, and public domain software, which is not subject to copyright and can be used for any purpose.
Posts about Proprietary Software
  • Win of the Week: 72% CTR Increase for Shae Butter

    …. The name of the product is also included in the body of the ad copy- this wasted character space could have been better used to include more features and benefits. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost…

    Madeline Milani/ BoostBlogin Paid Search- 13 readers -
  • Employee Spotlight: Jeff Perkins

    … This week the employee spotlight is on Jeff Perkins, Senior Product Manager. Jeff joined the product team in October 2014 and is focused on improving design and user experience to ensure that the Boost Media product makes marketers’ jobs easier and more efficient. He’s most drawn to the ability to create and drive the vision of a product…

    Sarah Burns/ BoostBlog- 10 readers -
  • Creative Ad Copy Still Matters

    … to reset the ad history, which caused a drop in quality score and resulted in a higher cost per click. Ad Customizers solve this problem by allowing advertisers to scale across many ad groups with values that can change every day without resetting ad history and can be applied at the campaign, ad group or keyword level. The process of multivariate…

    BoostBlog- 17 readers -
  • Boost Media Expands Downtown San Francisco Office Space

    … Over the past 3 months, we’ve been hard at work planning and executing our office expansion to the second floor of our home at Boost HQ. Construction wrapped up last week and Friday was move-in day. The office was buzzing with excitement as Boosters moved their workstations and computers to their new location, reunited with personal possessions…

    Sarah Burns/ BoostBlog- 14 readers -
  • #TBT LOL

    … Stop smirking, this is no laughing matter! This week for Throwback Thursday, Boost Media journeys through the history of LOL on the internet to uncover 3 new digital marketing insights. LOL rose from the geeky obscurity of early internet messaging boards about 25 years ago to become so ubiquitous your grandma might use LOL as a Scrabble word…

    Sarah Burns/ BoostBlog- 32 readers -
  • Win Of the Week: Get On the Bus

    … transportation company set out to win them over. Take a look at these two PPC ads. Which one makes you want to buy a ticket and hit the road? If you picked ad #2, you’ll be comfortably cruising. Written by Boost Media writer, ‘koresh’, the winning ad’s CTR of 1.8% beat out the original’s rate of 0.27%. That’s a 574% increase in CTR. Here’s…

    Madeline Milani/ BoostBlogin Paid Search- 5 readers -
  • Win Of the Week: All About the Charm

    … advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization…

    Madeline Milani/ BoostBlogin Paid Search- 13 readers -
  • Scales Tip Toward Mobile in 2015

    … the year for mobile – as evident by an increasingly mobile-driven holiday season – this year the scales will continue to tip from desktop to mobile. Just over half (50.1%) of search spend will go toward mobile beginning in 2015, according to research firm eMarketer. Mobile spend is only predicted to increase, with 76.7% of US search spend going…

    Sarah Burns/ BoostBlogin Mobile- 14 readers -
  • Win of the Week: Creative Coaxing

    … a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Creative Coaxing appeared first on Boost Blog. …

    Chatch Sirisuth/ BoostBlog- 13 readers -
  • Win of the Week: Hone Your Skills

    … optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide. The post Win of the Week: Hone Your Skills appeared first on Boost Blog. …

    Chatch Sirisuth/ BoostBlog- 11 readers -
  • Boost Sponsors Search Insider Summit

    … in beautiful Park City, so don’t miss out on registration. Boost will be live tweeting the event, so follow us on Twitter @boostctr. About Boost Media Boost Media increases advertiser profitability by using a combination of humans and a proprietary software platform to drive increased ad relevance at scale. The Boost marketplace comprises over…

    Sarah Burns/ BoostBlog- 11 readers -
  • Part 8: SEM Ad Copy Testing Insights for Your CMO

    … SEM ad creative. People want choices more than they care what those choices are—specifically, people want choice in the form of “selection.” At the risk of falling down a rabbit hole, Boost Media dug into the data discovering that messaging “choice” in retail SEM creative is akin to Alice eating from different sides of the same mushroom. One side…

    Sarah Burns/ BoostBlogin Paid Search- 7 readers -
  • 2 Sure-Fire White Paper Promotion Channels You Need To Use

    …: the ability to start and stop campaigns at will. Finally, NetLine’s proprietary software automatically optimizes campaigns through three levels of sophisticated targeting: context, attribute, and conversion. A Word of Caution Altogether, content distribution platforms like NetLine allow content marketers to take a much more “hands-on” approach…

    Relevancein Social Paid Search SEO- 11 readers -
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