Prospecting

  • Reach New Audiences Through AdRoll Prospecting

    … January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been…

    PPC Heroin Paid Search- 28 readers -
  • 5 Ways to Get More LinkedIn Leads

    … Are you struggling to build a pipeline of quality leads? Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile…

    Social Media Examiner- 27 readers -
  • How to Create Twitter RSS Feeds for Better Prospecting

    … of it is relevant to prospecting. Many marketers find Twitter’s web interface and mobile app to be less useful for mining opportunities, however. A better option to consider is to use an RSS reader app like Feedly, which makes it easy to organize feeds by theme, priority, stages in the buyer’s journey, and any number of other useful parameters. Reader apps can…

    Ben Jacobson/ Social Media Examinerin Twitter- 17 readers -
  • How to Prospect Using Twitter, LinkedIn, and Facebook

    … Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. Discover how to use Twitter, LinkedIn…

    Social Media Examinerin Social How To's- 18 readers -
  • Who Owns Teleprospecting?

    … passes leads to sales. Marketing and Sales agree on lead criteria and qualification. Sales deems leads worthless, halts follow-up. Marketing captures leads through inbound efforts. Leads die on the vine without adequate nurturing. Marketing cultivates, tracks and scores lead behavior through content marketing and metrics. Marketing lacks visibility…

    Jenn Lisak/ Marketing Technology Blog- 23 readers -
  • Who Owns Teleprospecting?

    … At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical…

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
  • Seven Communication Sins That Kill Simplicity and Business

    … Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may…

    Convince and Convertin Content- 5 readers -
  • Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

    … their needs. That’s empathy and understanding in action. That’s a precursor to trust and better relationships with customers. 5. Keep It Short and Sweet People are busy. We are all busy. Being simple in wording and short in delivery respects peoples’ time and fragmented attention. That is one thing we all have little of these days – time and patience…

    Convince and Convertin Content -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 34 readers -
  • 3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone

    We have all seen it: marketers deeply loyal to "last click attribution" and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as ...

    Marketing Land- 55 readers -
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