• Reach New Audiences Through AdRoll Prospecting

    … through AdRoll web or Facebook campaigns What To Expect Since AdRoll Prospecting is a high funnel strategy to gain new site visitors, it’s important to have realistic performance expectations and relay those to your team or clients. Conversion rates will probably be lower than direct remarketing AdRoll web or Facebook campaigns. The goal…

    PPC Heroin Paid Search- 28 readers -
  • 5 Ways to Get More LinkedIn Leads

    … Are you struggling to build a pipeline of quality leads? Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile…

    Social Media Examiner- 29 readers -
  • How to Create Twitter RSS Feeds for Better Prospecting

    … be used as “asynchronous” queues, whereby aggregated content stays put until you view it. Here are step-by-step instructions for setting up Twitter timelines and organizing them into RSS feeds for maximum lead generation efficiency. #1: Create Targeted Twitter Timelines Create and Save Twitter Advanced Searches Twitter advanced searches can…

    Ben Jacobson/ Social Media Examinerin Twitter- 17 readers -
  • How to Prospect Using Twitter, LinkedIn, and Facebook

    … Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. Discover how to use Twitter, LinkedIn…

    Social Media Examinerin Social How To's- 19 readers -
  • Who Owns Teleprospecting?

    … At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical…

    Jenn Lisak/ Marketing Technology Blog- 23 readers -
  • Who Owns Teleprospecting?

    … passes leads to sales. Marketing and Sales agree on lead criteria and qualification. Sales deems leads worthless, halts follow-up. Marketing captures leads through inbound efforts. Leads die on the vine without adequate nurturing. Marketing cultivates, tracks and scores lead behavior through content marketing and metrics. Marketing lacks visibility…

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
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