Prospects

    • Clarity Attacks Buzzwordsmithiness On Contact

      A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of ...

      Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … The last time we did a podcast with Brett Evans, we heard his amazing advice on the Do’s and Don’ts of Writing Effective Prospecting Emails. Brett returns with another amazing interview where he walks through 4 principles to keep handy in the sales process for creating desire with your prospect. Sales is not simply a process, it’s also a mindset…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 3 Ways to know your prospects as well as they know you!

    … By Brooke Sellas, {grow} Contributing Columnist How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same…

    {grow}in EMail- 11 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    … many businesses forget that conversation is a two-way thing. Sure, publishing your own content and watching the clickthroughs is lots of fun. But it’s important to listen too. A positive back-and-forth over the digital ether can leave a lasting impression on your audience: turning a prospect into a customer and a customer into a repeat purchaser…

    Constant Contactin Social Twitter- 11 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Content Marketing 101: Tips on content strategy

    … By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you…

    David Kirkpatrick/ MarketingSherpa Blogin Content- 2 readers -