Prospects

  • Clarity Attacks Buzzwordsmithiness On Contact

    … marketing. But it’s not always one thing… sometimes it’s their branding, sometimes their copy, sometimes their search ranking. As a result, I wrote a nice little script that simply replaces one word in the sentence. The new verbiage, articulated with clarity, is: Your Digital Marketing Is not Driving __________. We fix that. The terms that we…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • The 4 Principles of Creating Desire in the Sales Process

    … The last time we did a podcast with Brett Evans, we heard his amazing advice on the Do’s and Don’ts of Writing Effective Prospecting Emails. Brett returns with another amazing interview where he walks through 4 principles to keep handy in the sales process for creating desire with your prospect. Sales is not simply a process, it’s also a mindset…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 24 readers -
  • 5 ways to use Twitter’s Direct Messages as a small business

    … many businesses forget that conversation is a two-way thing. Sure, publishing your own content and watching the clickthroughs is lots of fun. But it’s important to listen too. A positive back-and-forth over the digital ether can leave a lasting impression on your audience: turning a prospect into a customer and a customer into a repeat purchaser…

    Constant Contactin Social Twitter- 13 readers -
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