Prosumer

Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumer
  • Future Marketing: An Interview with Author Jon Wuebben

    … Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate. Rather than simply “consuming…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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