Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumer
  • Three agency takeaways from the CES madness

    … production keeps getting cheaper. Sure, agencies still have some of those epic commercial productions and big honking digital apps and site experiences, but we have more and more daily “prosumer”-quality media production than ever before. That’s not going to change anytime soon. Now the Lenovo Vibe Xtension Selfie Flash wants to bring that kind…

    Digiday- 12 readers -
  • Looking to Enhance Your Website? Upload some Videos!

    …, with only 18% looking for a humorous video. A safe bet is to skip an on screen presence and use simple narration or just use text and music. Quality The quality of the camera you are using will drastically effect your final product. Thankfully the cost of cameras are dropping drastically. Just a few years ago a “prosumer” DSLR cameras would easily…

    Joshua Meehan/ E-Marketing Associatesin Content YouTube- 20 readers -
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