Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumer
  • Three agency takeaways from the CES madness

    … nodes of data. And I’m not really seeing enough of that kind of consultative coaching out of all the consumer tech data that is exploding around and out of us. This is a real miss on the CES floor. But its also an opportunity I hope to see at CES 2016. Cover image via Shutterstock The post Three agency takeaways from the CES madness appeared first on Digiday. …

    Digiday- 12 readers -
  • Looking to Enhance Your Website? Upload some Videos!

    …, with only 18% looking for a humorous video. A safe bet is to skip an on screen presence and use simple narration or just use text and music. Quality The quality of the camera you are using will drastically effect your final product. Thankfully the cost of cameras are dropping drastically. Just a few years ago a “prosumer” DSLR cameras would easily…

    Joshua Meehan/ E-Marketing Associatesin Content YouTube- 21 readers -
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