Prosumer

Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumer
  • Three agency takeaways from the CES madness

    … “platforms.” Nest pulled ahead to become more than a thermostat device to being the platform hub of all your connected home. Fitbit is pulling away from being a tracker device to being the leading fitness hub that all other products want desperately to “work together with”. A few brands like Samsung are proving able to be the platform hubs…

    Digiday- 11 readers -
  • Looking to Enhance Your Website? Upload some Videos!

    …, with only 18% looking for a humorous video. A safe bet is to skip an on screen presence and use simple narration or just use text and music. Quality The quality of the camera you are using will drastically effect your final product. Thankfully the cost of cameras are dropping drastically. Just a few years ago a “prosumer” DSLR cameras would easily…

    Joshua Meehan/ E-Marketing Associatesin Content YouTube- 14 readers -
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