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Long-time friend, marketing speaker, three-time author, and now futurist Jon Wuebben joined us on a podcast to speak about his newest book Future Marketing: Winning in the Prosumer Age. What is a Prosumer? The term prosumer has transformed from meaning professional consumer to meaning product and brand advocate.
… production keeps getting cheaper. Sure, agencies still have some of those epic commercial productions and big honking digital apps and site experiences, but we have more and more daily “prosumer”-quality media production than ever before. That’s not going to change anytime soon. Now the Lenovo Vibe Xtension Selfie Flash wants to bring that kind…
…, with only 18% looking for a humorous video. A safe bet is to skip an on screen presence and use simple narration or just use text and music. Quality The quality of the camera you are using will drastically effect your final product. Thankfully the cost of cameras are dropping drastically. Just a few years ago a “prosumer” DSLR cameras would easily…