Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumers
  • Stopping SEOcentrism: What Lego Can Teach All Web Marketers

    … the importance of fandom and prosumers in marketing today. On the other hand, Lego also created a community place for its yourger target: My Lego Network. If you click on the previous link, you will see that Lego also prefers not to use social sign-ins, but how it relies on a detailed process for creating "Lego IDs". This is not just for retrieving…

    Moz Blogin SEO- 27 readers -
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