Prosumer is a portmanteau originally formed by contracting producer with the word consumer. In a commercial environment, it describes a market segment between professional and consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade.
Posts about Prosumers
  • Stopping SEOcentrism: What Lego Can Teach All Web Marketers

    … strategy. For this reason I am going to describe how Lego has designed its marketing strategy, what principles guide it, how all the channels are connected by a common "brand storytelling" and what we can learn from the success of Lego. Why Lego and not another brand? Because Lego really is a brand that is winning in marketing. It is a perfect case…

    Moz Blogin SEO- 23 readers -
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