• Report: Beacons Making Sizable Impact on Retail

    … with Amazon.” Rebranded from Proxbook in Q4 2016, Proximity.Directory (which is provided by Unacast) is the world’s largest directory of proximity companies that is moving beyond a technology-specific focus and working with location analytics, location data and a deterministic user and location story. This is the second time the report has focused…

    Street Fight- 14 readers -
  • LBMA Podcast: DineHero, Walkbase, and UrbanAirship

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, DineHero, Walkbase, GeoSlam + BlackDog Robotics, UrbanAirship, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa – Under Armour Resource: Proxbook Report. …

    Asif Khan/ Street Fight- 2 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    … see as much beacon activity as we might expect, but a new report by Unacast’s proximity marketing network service, Proxbook, indicates that that’s all about to change. The Q3 2016 Proxbook Report: Proximity Marketing In Airports & Transportation,found that as of now, 35 percent of the top 20 American airports have deployed beacons…

    Street Fight- 17 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -
  • LBMA Podcast: Forbes Partners With Tinder, Proxbook’s Thomas Walle Jensen

    … for networking; Blind French hikers trek 80km without a guide; AwareCar helps you avoid parking tickets; Embarcadero Technologies launches BeaconFence. Member case studies from Target, Coke and the Hampton Inn. Special Guest is Thomas Walle Jensen of Proxbook. Top stories of the week 1. Walkonomics app 7:55 2. Forbes creates Tinder-powered app for speed…

    Asif Khan/ Street Fight- 12 readers -
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