Proxbook

  • Report: Beacons Making Sizable Impact on Retail

    … businesses contend with in order to compete with ecommerce. Unacast’s Proximity.Directory Q1 2017 Report, released today, shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. In fact, by using beacon technology, retailers can improve their position and increase operating…

    Street Fight- 14 readers -
  • LBMA Podcast: DineHero, Walkbase, and UrbanAirship

    … Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, DineHero, Walkbase, GeoSlam + BlackDog Robotics, UrbanAirship, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa – Under Armour Resource: Proxbook Report. …

    Asif Khan/ Street Fight- 2 readers -
  • Report: Airports Could Be the Next Big Beacon Hubs

    …, but that by 2019, 84 percent of all global airports will be involved in a deployment or a trial project with beacons or other proximity sensors. Proxbook did not figure how much of this 84 percentage would comprise U.S based airports, but Thomas Walle, CEO and co-founder of Unacast, speculates that it will be a substantial number, especially as U.S consumers…

    Street Fight- 17 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -