Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • 5 Geofencing Tools for Customer Acquisition

    …. When they send the right offers to consumers in the right locations, at the right times, merchants who use LocationSmart should be able to increase traffic during non-peak buying hours. 5. NextBee: Automate the delivery of compelling offers. Targeted rewards based on a mobile user’s location can be an effective way to lure in people shopping…

    Stephanie Miles/ Street Fight- 15 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    … looking for a Pottery Barn Kids at which to buy a child’s lamp. We found a location a short distance away using Google, but when we clicked through to the site, we saw this: Free shipping is great, but since Pottery Barn Kids knows I’m on a smartphone, this would be a great opportunity to serve a more targeted message – one that I’m more likely to act…

    Bryson Meunier/ Marketing Landin Mobile- 14 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    … when the item is ready to pick up or the hold window is about to expire? What if a store could connect its GPS wayfinding tools to Google, recognizing the customer’s local search upon store entry, and even suggesting cross-sells and upsells? Cross-touchpoint attribution is a universal challenge, and connecting digital interactions that take place…

    Linda Bustos/ Get Elasticin Google How To's- 10 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
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