Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … keyboards would last. It was a pretty amazing time to be in the industry. Now, if you look at where we are now with proximity marketing, it’s no longer in companies’ innovative budgets. It’s a core part of mobile and digital advertising programs.” April Nowicki is a Street Fight contributor. …

    Street Fight- 33 readers -
  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 18 readers -
  • What is Proximity Marketing?

    … to that individual – whether or not they’re on your Wifi. Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbuck’s, you’ve witnessed dynamic marketing content that’s pushed directly to the user via web browser. Choice Loans has developed this infographic as an overview of Proximity Marketing for small and medium-sized enterprises (SMEs): © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    … Proximity marketing is hot and getting hotter, with many retailers exploring how to use technologies like in-store beacons and in-store inventory search to make holiday shopping as easy as possible for consumers and hopefully get more of them to buy. What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web…

    Bryson Meunier/ Marketing Landin Mobile- 17 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    Mobile search isn’t just some thing people do when they’re not near a PC. The smartphone has become as much of an offline shopping tool as a touchpoint for ecommerce. And it’s not just an up-funnel “research” touchpoint. Google’s own consumer research reports 56% of mobile searches “on-the-go” have local intent.

    Linda Bustos/ Get Elastic- 13 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …. Whether it is integrating CRM, BI, or combining social media data (sentiment, influence, reach) with retail metrics, they are all now possible thanks to cross-platform technology – such as APIs and cloud technology. About WeLink Hyperlocal Social Monitoring WeLink’s social monitoring tool, WeLink Social, is designed to achieve geo-location lead…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
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