Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 8 readers -
  • 5 Geofencing Tools for Customer Acquisition

    …. When they send the right offers to consumers in the right locations, at the right times, merchants who use LocationSmart should be able to increase traffic during non-peak buying hours. 5. NextBee: Automate the delivery of compelling offers. Targeted rewards based on a mobile user’s location can be an effective way to lure in people shopping…

    Stephanie Miles/ Street Fight- 17 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    Proximity marketing is hot and getting hotter, with many retailers exploring how to use technologies like in-store beacons and in-store inventory search to make holiday shopping as easy as possible for consumers and hopefully get more of them to buy. What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web.

    Bryson Meunier/ Marketing Land- 15 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    …, Sephora and REI (contact your Adwords rep to see if you’re eligible). The ability to target these closer-to-conversion searches is a huge competitive advantage for participating merchants — especially during the holiday season. Where proximity marketing is headed Local Inventory Ads are a great first step in serving research-mobile-buy-local…

    Linda Bustos/ Get Elasticin Google How To's- 11 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -
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