Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … tests.” inMarket does measure the company’s culture, holding frequent feedback sessions with employees about what it needs to improve. Heinzinger has been with inMarket since the beginning, helping the company launch in 2010. Since then, its growth has accelerated and inMarket now employs about 60 people, a 100% increase over this time last year…

    Street Fight- 45 readers -
  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … time. (For more on NinthDecimal, read the Street Fight interview with president David Staas.) 4. LocationSmart: Interact with the most relevant mobile users. Since merging with Locaid, LocationSmart has expanded its mobility platform with tools for cloud-based location services. Marketers are able to determine the location of mobile users…

    Stephanie Miles/ Street Fight- 24 readers -
  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    … Proximity marketing is hot and getting hotter, with many retailers exploring how to use technologies like in-store beacons and in-store inventory search to make holiday shopping as easy as possible for consumers and hopefully get more of them to buy. What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web…

    Bryson Meunier/ Marketing Landin Mobile- 19 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    …, Sephora and REI (contact your Adwords rep to see if you’re eligible). The ability to target these closer-to-conversion searches is a huge competitive advantage for participating merchants — especially during the holiday season. Where proximity marketing is headed Local Inventory Ads are a great first step in serving research-mobile-buy-local…

    Linda Bustos/ Get Elasticin Google How To's- 19 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
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