Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … of communications. In the data-driven mobile and digital world, old techniques such as print ads or “spray and pray” marketing don’t work anymore. Now, analytics are king. “Everything is measurable,” Heinzinger says. “Everything goes through A/B testing to help us understand what works and what doesn’t. If it’s not working, move on. If it’s working, do more…

    Street Fight- 37 readers -
  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 10 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 21 readers -
  • What is Proximity Marketing?

    … to that individual – whether or not they’re on your Wifi. Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbuck’s, you’ve witnessed dynamic marketing content that’s pushed directly to the user via web browser. Choice Loans has developed this infographic as an overview of Proximity Marketing for small and medium-sized enterprises (SMEs): © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Retailers: Combine Location & Mobile Web For A Holiday Advantage

    … looking for a Pottery Barn Kids at which to buy a child’s lamp. We found a location a short distance away using Google, but when we clicked through to the site, we saw this: Free shipping is great, but since Pottery Barn Kids knows I’m on a smartphone, this would be a great opportunity to serve a more targeted message – one that I’m more likely to act…

    Bryson Meunier/ Marketing Landin Mobile- 17 readers -
  • Proximity Marketing: How to Share Local Inventory with Google Search

    …, Sephora and REI (contact your Adwords rep to see if you’re eligible). The ability to target these closer-to-conversion searches is a huge competitive advantage for participating merchants — especially during the holiday season. Where proximity marketing is headed Local Inventory Ads are a great first step in serving research-mobile-buy-local…

    Linda Bustos/ Get Elasticin Google How To's- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
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