Proximity Marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.
Posts about Proximity Marketing
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    … keyboards would last. It was a pretty amazing time to be in the industry. Now, if you look at where we are now with proximity marketing, it’s no longer in companies’ innovative budgets. It’s a core part of mobile and digital advertising programs.” April Nowicki is a Street Fight contributor. …

    Street Fight- 46 readers -
  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
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