Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 27 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … With the goal of learning more about people’s cannabis-consumption patterns, professors and students from Dartmouth College’s Geisel School of Medicine in New Hampshire surveyed nearly 3,000 people on a wide range of marijuana-consumption-related topics. In order to have a statistically relevant study, the researchers needed a representative…

    AllTwitterin Social Facebook- 28 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 37 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … marketers, organic search, paid media and content teams. For example, a Google search on REI 1440 drives users to relevant channels to explore the project. They can test loyalty or referral opportunities in email marketing to capture the full value of the campaign, not just Instagrams’ siloed impact on sales. Takeaways Brands executing a strategy…

    State of Digitalin Social EMail- 22 readers -
  • What I Learned About Content Marketing in 2014

    …, and when people are bored, they generally look to make conversation with friends and colleagues. Targeting that audience, BuzzFeed’s design and content is made for mobile and social audiences: easy to consume and just as easy to share. However, one of the factors that has contributed to their editorial strategy is thin-slicing every possible…

    Jonathan Allen/ State of Digitalin Social Content- 36 readers -
  • What is lookalike modeling, anyway?

    … Everybody has a type. Clients are no different. They all have their perfect match: the repeat customer or big spender who helps keep the lights on. Always the creative pickup artists, digital agencies have learned the secret to multiplying that attractive, rare segment, and they’re doing it through lookalike modeling. Does this have anything…

    Digiday- 18 readers -
  • But not people like you

    … with a track record and a great attitude and a skillset deserve consideration for those things, for your psychographics, not your demographics. When there's not so much data, we often resort to crude measures of where you live or what you look like or what your name is to decide how to judge. But the same transparency that the net is giving…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • Mastering Website Personalization in 4 Easy Steps

    … standpoint. If you have offices in multiple locations, prioritizing the location closest to the website visitor can get them more quickly to the information they need. Psychographics While demographics are observable right off the bat, a visitor’s interests illuminate over time. The better you understand your various personas—their questions…

    Mike Volpe/ Search Engine Journalin SEO Google- 20 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    … require much more creativity to find and connect with an audience. Today, to find audiences for client messages, we have a cocktail of options—demographics, psychographics, and technographics—realizing that the best campaigns use multiple channels and message types, and they even give us quicker feedback than before. So what does all of this mean…

    MarketingProfsin Google- 11 readers -
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