Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    … making a purchase on your website comes from. Paul Lepa, lead digital marketing campaign manager at PearlsOnly, said his company was able to identify that users from Pinterest converted more from social media referrals, adding: Our report was aided by combining Google Analytics in-depth traffic reporting with using UTMs, which was instrumental…

    AllFacebookin Social Facebook- 14 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 25 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 26 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … the storytelling and including ease-of-use to connect to ecommerce not only gives brands more bang for their buck, but as powerful communities emerge as best customers it allows smart marketers to segment psychographics and grow audience with paid social, email marketing and other tactics. Marketers biggest challenge is letting the journey from…

    State of Digitalin Social EMail- 17 readers -
  • What I Learned About Content Marketing in 2014

    … is into, and identify overlaps between them. Using a tool called Affinio, he was able to analyze what other personalities, brands, and news publication accounts his target audience on Twitter was following. In this case, he wanted to create social ads for advanced function calculators and discovered that his target audience were also big Xbox players…

    Jonathan Allen/ State of Digitalin Social Content- 28 readers -
  • What is lookalike modeling, anyway?

    … to do with the Olsen Twins? Who? Nevermind. So what is lookalike modeling? Here are the essentials: These are statistical models that can determine if prospects are like your best, most lucrative customers across a number of behaviors or other attributes, from demographics to psychographics. Your top customers become your “seed pool,” the group…

    Digiday- 14 readers -
  • But not people like you

    … with a track record and a great attitude and a skillset deserve consideration for those things, for your psychographics, not your demographics. When there's not so much data, we often resort to crude measures of where you live or what you look like or what your name is to decide how to judge. But the same transparency that the net is giving…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • Mastering Website Personalization in 4 Easy Steps

    We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of their own purchase research.

    Mike Volpe/ Search Engine Journal- 15 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    …: Communicate clearly, don't deceive your audience, perceive real needs, and keep it simple. To commemorate Carabiner Communications' 10-year anniversary, we created a new infographic that takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told: …

    MarketingProfsin Google- 8 readers -
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