Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 28 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … With the goal of learning more about people’s cannabis-consumption patterns, professors and students from Dartmouth College’s Geisel School of Medicine in New Hampshire surveyed nearly 3,000 people on a wide range of marijuana-consumption-related topics. In order to have a statistically relevant study, the researchers needed a representative…

    AllTwitterin Social Facebook- 28 readers -
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