Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 22 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 28 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on MensHealth.com. Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 34 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … the storytelling and including ease-of-use to connect to ecommerce not only gives brands more bang for their buck, but as powerful communities emerge as best customers it allows smart marketers to segment psychographics and grow audience with paid social, email marketing and other tactics. Marketers biggest challenge is letting the journey from…

    State of Digitalin Social EMail- 21 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 36 readers -
  • What is lookalike modeling, anyway?

    … to do with the Olsen Twins? Who? Nevermind. So what is lookalike modeling? Here are the essentials: These are statistical models that can determine if prospects are like your best, most lucrative customers across a number of behaviors or other attributes, from demographics to psychographics. Your top customers become your “seed pool,” the group…

    Digiday- 18 readers -
  • But not people like you

    … with a track record and a great attitude and a skillset deserve consideration for those things, for your psychographics, not your demographics. When there's not so much data, we often resort to crude measures of where you live or what you look like or what your name is to decide how to judge. But the same transparency that the net is giving…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 23 readers -
  • Mastering Website Personalization in 4 Easy Steps

    … standpoint. If you have offices in multiple locations, prioritizing the location closest to the website visitor can get them more quickly to the information they need. Psychographics While demographics are observable right off the bat, a visitor’s interests illuminate over time. The better you understand your various personas—their questions…

    Mike Volpe/ Search Engine Journalin SEO Google- 20 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    … require much more creativity to find and connect with an audience. Today, to find audiences for client messages, we have a cocktail of options—demographics, psychographics, and technographics—realizing that the best campaigns use multiple channels and message types, and they even give us quicker feedback than before. So what does all of this mean…

    MarketingProfsin Google- 11 readers -
  • How to create the perfect opt-in incentive for lead generation

    … segmentation later on. Start with the basics. Who are they? Are they male or female? How old are they? Where do they live? What do they do? How much do they earn? Are they single, married, or married with kids? Now start drilling down. What keeps them up at 3 am? What frustrates them the most? What have they tried in the past that didn’t work? Who…

    Marya Jan/ GetResponse Blogin EMail How To's- 12 readers -
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