Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 17 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 25 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on MensHealth.com. Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 32 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … marketers, organic search, paid media and content teams. For example, a Google search on REI 1440 drives users to relevant channels to explore the project. They can test loyalty or referral opportunities in email marketing to capture the full value of the campaign, not just Instagrams’ siloed impact on sales. Takeaways Brands executing a strategy…

    State of Digitalin Social EMail- 17 readers -
  • What I Learned About Content Marketing in 2014

    … the audience’s attention in the first place. But using audience analysis as a starting point for the content conversation, drawing from social data mining and anecdotal data from focus groups, you can start to build a picture of what is both appropriate and unexpected but interesting to your audience. In your next social ad or content campaign…

    Jonathan Allen/ State of Digitalin Social Content- 32 readers -
  • What is lookalike modeling, anyway?

    … to do with the Olsen Twins? Who? Nevermind. So what is lookalike modeling? Here are the essentials: These are statistical models that can determine if prospects are like your best, most lucrative customers across a number of behaviors or other attributes, from demographics to psychographics. Your top customers become your “seed pool,” the group…

    Digiday- 16 readers -
  • 7-Step Plan for Creating an Effective Content Marketing Strategy

    “Have a plan, or plan to fail.” Ever heard that saying? It’s a tidy assessment of why strategy matters. Strategy is especially important for Internet marketers, because we can so easily and so quickly get caught up in the latest shiny new marketing trick, or bogged down in long list of cool tools. There’s nothing wrong with cool tools, of course. I love cool tools. Everybody loves them.

    Pam Neely/ GetResponse Blog- 26 readers -
  • But not people like you

    … with a track record and a great attitude and a skillset deserve consideration for those things, for your psychographics, not your demographics. When there's not so much data, we often resort to crude measures of where you live or what you look like or what your name is to decide how to judge. But the same transparency that the net is giving…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 18 readers -
  • Mastering Website Personalization in 4 Easy Steps

    … standpoint. If you have offices in multiple locations, prioritizing the location closest to the website visitor can get them more quickly to the information they need. Psychographics While demographics are observable right off the bat, a visitor’s interests illuminate over time. The better you understand your various personas—their questions…

    Mike Volpe/ Search Engine Journalin SEO Google- 19 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    … require much more creativity to find and connect with an audience. Today, to find audiences for client messages, we have a cocktail of options—demographics, psychographics, and technographics—realizing that the best campaigns use multiple channels and message types, and they even give us quicker feedback than before. So what does all of this mean…

    MarketingProfsin Google- 8 readers -
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