Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 13 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 24 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … as an interest of theirs. You can then further refine by demographics and psychographics, job, location, income, and all these other attributes. This is what you can do in, for example, Google's Display Planner as well. You can look at I want all the people who've read articles on Or you can get even more specific with some kinds…

    Moz Blogin Paid Search- 25 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … engagement-to-conversion. It’s the perfect example of the marketing and advertising acxiom of showing not telling. 3. Visual Storytelling that Leads to Shopping AirBnB curates photos from hosts and guests and allows users to book directly from Instagram. Tools like Curalate’s Like2Buy make it easy to connect from their great images and visual…

    State of Digitalin Social EMail- 16 readers -
  • What I Learned About Content Marketing in 2014

    …-Operatize’s Native Ads talk, DiMassimo Goldstein’s Marc Lefton gave an excellent presentation that shed light on how psychographics can be used in marketing and advertising. He said that what’s key to a good ad—and this applies to content too—is not just that it’s appropriate to the audience, but has a dual quality of being unexpected, too. Put simply…

    Jonathan Allen/ State of Digitalin Social Content- 27 readers -
  • What is lookalike modeling, anyway?

    … Everybody has a type. Clients are no different. They all have their perfect match: the repeat customer or big spender who helps keep the lights on. Always the creative pickup artists, digital agencies have learned the secret to multiplying that attractive, rare segment, and they’re doing it through lookalike modeling. Does this have anything…

    Digiday- 14 readers -
  • 7-Step Plan for Creating an Effective Content Marketing Strategy

    “Have a plan, or plan to fail.” Ever heard that saying? It’s a tidy assessment of why strategy matters. Strategy is especially important for Internet marketers, because we can so easily and so quickly get caught up in the latest shiny new marketing trick, or bogged down in long list of cool tools. There’s nothing wrong with cool tools, of course. I love cool tools. Everybody loves them.

    Pam Neely/ GetResponse Blog- 23 readers -
  • But not people like you

    … We're hiring, but not people like you. I'm looking for a doctor, but of course, not someone like you. We're putting together a study group, but we won't be able to include people like you. Redlining is an efficient short-term selection strategy. At least that's what we tell ourselves. So the bank won't loan to people in that neighborhood…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 16 readers -
  • Mastering Website Personalization in 4 Easy Steps

    … standpoint. If you have offices in multiple locations, prioritizing the location closest to the website visitor can get them more quickly to the information they need. Psychographics While demographics are observable right off the bat, a visitor’s interests illuminate over time. The better you understand your various personas—their questions…

    Mike Volpe/ Search Engine Journalin SEO Google- 14 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    …: Communicate clearly, don't deceive your audience, perceive real needs, and keep it simple. To commemorate Carabiner Communications' 10-year anniversary, we created a new infographic that takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told: …

    MarketingProfsin Google- 8 readers -
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