Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    … the moment your ad shows to users who feel no passion for what you’re promoting. Given that social media provides for little space to canvas users, targeting customers with no desire for your offering will result in a weak campaign. Marketers are reducing the quality of their social media efforts by pushing for broader reach on social media…

    AllFacebookin Social Facebook- 13 readers -
  • Facebook Debuts Several Ad Products, New Features at Cannes Lions

    …. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share these mock-ups with stakeholders through a preview URL. The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content. Readers: What are your thoughts on Facebook’s ad product announcements from Cannes Lions? …

    David Cohen/ AllTwitterin Social Mobile Facebook- 14 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 24 readers -
  • Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboard Friday

    … or service's purchase intent. Meaning, here's let's say Charles over here. Charles needs to better track his fitness. He knows that what he'd like to able to do is get some tools to track his fitness. Maybe he's looking at a Fitbit or something like that. When we, doing marketing to Charles, have a fitness tracking product or a piece of software…

    Moz Blogin Paid Search- 24 readers -
  • 4 Ways Great Brands Will Use Instagram in 2015

    … engagement-to-conversion. It’s the perfect example of the marketing and advertising acxiom of showing not telling. 3. Visual Storytelling that Leads to Shopping AirBnB curates photos from hosts and guests and allows users to book directly from Instagram. Tools like Curalate’s Like2Buy make it easy to connect from their great images and visual…

    State of Digitalin Social EMail- 16 readers -
  • What I Learned About Content Marketing in 2014

    …, but the courage to do so came from their audience. They made a strategic change that took a very long view rather than a tactical one designed to generate page views. Tactical Content: Jonah Peretti, BuzzFeed Also this year, Jonah Peretti from BuzzFeed gave a talk at both Newscred Content Marketing Summit and SMX East, where he shared some of his…

    Jonathan Allen/ State of Digitalin Social Content- 24 readers -
  • What is lookalike modeling, anyway?

    … (online intent is pretty ephemeral), here you’re looking at a purchase process that can take anywhere from weeks to month. Consumers might not have even thought about purchasing just yet. But the offline data…? I’m getting to it. You’re hitting consumers mid-funnel, so you want data that’s more permanent, or that has a longer shelf life. Offline…

    Digiday- 12 readers -
  • But not people like you

    … with a track record and a great attitude and a skillset deserve consideration for those things, for your psychographics, not your demographics. When there's not so much data, we often resort to crude measures of where you live or what you look like or what your name is to decide how to judge. But the same transparency that the net is giving…

    Seth Godin/ Seth Godin's Blog- 6 readers -
  • 8 discoveries from our marketing technologist survey

    … most respondents felt it wasn’t a particularly strong skill of theirs (22nd out of 44). Market segmentation and psychographics also emerged as key gaps. The role of the marketing technologist is a hybrid, but there seems to be significant gaps on both the marketing and the technology side. 8. Marketing technologists are much more excited than…

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Mastering Website Personalization in 4 Easy Steps

    … standpoint. If you have offices in multiple locations, prioritizing the location closest to the website visitor can get them more quickly to the information they need. Psychographics While demographics are observable right off the bat, a visitor’s interests illuminate over time. The better you understand your various personas—their questions…

    Mike Volpe/ Search Engine Journalin SEO Google- 12 readers -
  • The Driving Forces Behind 10 Years of Storytelling [Infographic]

    … require much more creativity to find and connect with an audience. Today, to find audiences for client messages, we have a cocktail of options—demographics, psychographics, and technographics—realizing that the best campaigns use multiple channels and message types, and they even give us quicker feedback than before. So what does all of this mean…

    MarketingProfsin Google- 6 readers -
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