Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables. Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, futuring, and social research in general. They can be contrasted with demographic variables (such as age and gender), behavioral variables (such as usage rate or loyalty), and organizational demographics variables (sometimes called firmographic variables), such as industry, number of employees, and functional area.
Posts about Psychographics
  • 5 Signs of a Weak Social Media Campaign

    … in tracing visitors’ behavior on the website, which helped to better target them with specified ads. PearlsOnly’s products are mostly attractive on an image based website such as Pinterest and Instagram, which explains their findings. Bad landing page Your landing page is where your audience gets to finally make up their mind about shopping on your…

    AllFacebookin Social Facebook- 28 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 28 readers -
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