Psychology

Psychology is an academic and applied discipline that involves the scientific study of mental functions and behaviors. Psychology has the immediate goal of understanding individuals and groups by both establishing general principles and researching specific cases, and by many accounts it ultimately aims to benefit society. In this field, a professional practitioner or researcher is called a psychologist and can be classified as a social, behavioral, or cognitive scientist. Psychologists attempt to understand the role of mental functions in individual and social behavior, while also exploring the physiological and biological processes that underlie cognitive functions and behaviors.
Posts about Psychology
  • This will shock you! (Why clickbait headlines work)

    … lessons back in journalism school that taught us how to create catchy titles. It’s a proper copywriting skill. Without intriguing headlines that capture attention in a split second, the audience simply wouldn’t read on. The difference is news headlines (usually) have factual content and substance to back them up. If you’re interested, Columbia…

    Lush Digitalin Content Blogging- 14 readers -
  • What do we share on social media?

    … What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first look at the content that rose to the top last year. Doing the hard yards for us, BuzzSumo examined 2016’s most shared content across all social platforms, with some interesting findings. Here…

    Lush Digitalin Social- 16 readers -
  • 6 Psychologically Proven Techniques to Boost Your Conversions in 2017

    … What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have. 99 percent of people who…

    Search Engine Watch- 23 readers -
  • Here’s the thing about negativity

    … to not give up as soon as you’re blown off your course. Back yourself and turn to experts and believers to make “team you” even stronger. If you want to work with a team with experience not just in marketing but in the media and psychology, too, contact Lush Digital Media. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice…

    Lush Digital- 16 readers -
  • Guaranteed ways to unleash your inner creative beast

    … What do you imagine when you think of a creative person? An artist? A writer? An actor, perhaps? The truth is, every last person on this planet has the ability to be exceptionally creative. The trick lies in allowing yourself — or relearning how — to be creative. You might think, or were told as a youngster, that you are more of an analytical…

    Lush Digital- 17 readers -
  • The science behind shareable content

    … In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which…

    Search Engine Watch- 20 readers -
  • Friday Talk: Is There a Buy Button Inside the Brain?

    … Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your…

    Bas Van Den Beld/ State of Digital- 15 readers -
  • 3 Ways to Use Psychology in Your Social Media Marketing

    … Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use…

    Social Media Examinerin Social- 29 readers -
  • How to avoid your search marketing campaign falling short of its potential

    …. If we’re making recommendations, our job isn’t to make the recommendations. They’re to make recommendations that are persuasive, that they get implemented. But there’s some good news? Someone’s literally written a book about how to be persuasive. You may have come across it before. “The Influence: The Psychology of Persuasion” Robert B. Cialdini…

    Search Engine Watchin How To's- 8 readers -
  • Understanding our love of visual content

    … We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content? Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content…

    Search Engine Watchin Social Content- 18 readers -
  • Charles Duhigg on How You Can Use Habit to Influence Customer Behavior

    “Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016.

    MarketingSherpa Blog- 9 readers -
  • Stories on the Brain: How to Get Your Message Across

    … app or other digital development; that’s something the critics and I agree on. However, that isn’t because I think such claims overstate the power of story, but that they greatly understate it. The Language of the Brain I still believe storytelling is far more than just another optional creative choice. It goes beyond language (something else…

    Jonathan Crossfield/ Jonathan Crossfieldin How To's- 20 readers -
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