Psychology is an academic and applied discipline that involves the scientific study of mental functions and behaviors. Psychology has the immediate goal of understanding individuals and groups by both establishing general principles and researching specific cases, and by many accounts it ultimately aims to benefit society. In this field, a professional practitioner or researcher is called a psychologist and can be classified as a social, behavioral, or cognitive scientist. Psychologists attempt to understand the role of mental functions in individual and social behavior, while also exploring the physiological and biological processes that underlie cognitive functions and behaviors.
Posts about Psychology
  • This Psychological Trick Can Make You a More Empathetic Marketer

    … and marketing research that relates to empathy, in an effort to understand and synthesize this concept for other marketers. My theory is that businesses can actually achieve better results by being kinder to their customers. All the research on empathy suggests that acknowledging another person’s pain is a cornerstone of building trust. That may…

    The Content Strategist- 21 readers -
  • Why Understanding Pain Is the Key to Customer-Centric Marketing

    … going back to that office again (until tomorrow). These are fundamentally human qualities: We like to be heard. We want to be understood. We seek a release from our pain. There’s a lesson here for marketers. For a brand to truly provide a helpful solution, customers must have a pain point for you to address. With that pain point comes actual pain…

    The Content Strategist- 29 readers -
  • The One Marketing Buzzword You Should Actually Care About

    … Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed…

    The Content Strategist- 12 readers -
  • Colour psychology in marketing

    … from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: Colour Science: Achieving Greatness in Film Production BNR 154: The psychology of marketing Take a stand: your most important audience is internal Choose Your Culture, Choose Your Consequences The post Colour psychology in marketing appeared first on Lush Digital Media. …

    Lush Digital- 16 readers -
  • This will shock you! (Why clickbait headlines work)

    … lessons back in journalism school that taught us how to create catchy titles. It’s a proper copywriting skill. Without intriguing headlines that capture attention in a split second, the audience simply wouldn’t read on. The difference is news headlines (usually) have factual content and substance to back them up. If you’re interested, Columbia…

    Lush Digitalin Content Blogging- 15 readers -
  • What do we share on social media?

    … What compels us to share one item online but not another? There’s no black and white answer, but there are several crucial factors at play. Let’s first look at the content that rose to the top last year. Doing the hard yards for us, BuzzSumo examined 2016’s most shared content across all social platforms, with some interesting findings. Here…

    Lush Digitalin Social- 17 readers -
  • How to train your staff on the job and get real results

    …, put in place. In a way that your business actually benefits. A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get results. Here’s how we got there. Last year something interesting happened. It was a Thursday afternoon. I was standing on the school playground, waiting for my kids…

    Bas Van Den Beld/ State of Digitalin How To's- 24 readers -
  • 6 Psychologically Proven Techniques to Boost Your Conversions in 2017

    … What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts: For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have. 99 percent of people who…

    Search Engine Watch- 23 readers -
  • Here’s the thing about negativity

    … to not give up as soon as you’re blown off your course. Back yourself and turn to experts and believers to make “team you” even stronger. If you want to work with a team with experience not just in marketing but in the media and psychology, too, contact Lush Digital Media. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice…

    Lush Digital- 16 readers -
  • Guaranteed ways to unleash your inner creative beast

    … What do you imagine when you think of a creative person? An artist? A writer? An actor, perhaps? The truth is, every last person on this planet has the ability to be exceptionally creative. The trick lies in allowing yourself — or relearning how — to be creative. You might think, or were told as a youngster, that you are more of an analytical…

    Lush Digital- 17 readers -
  • How to use mindfulness for greater business success

    …, instead today I want to play with your mind. I want you to know you can communicate more effectively — but that starts with mindset. First a confession: I’m fascinated by psychology; I have a Masters in it. To be honest, it’s been incredibly useful, not only in a radio studio where I tend to spend a lot of time these days, but in business in general. I…

    Lush Digital- 18 readers -
  • The science behind shareable content

    … In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside which…

    Search Engine Watch- 20 readers -
  • Friday Talk: Is There a Buy Button Inside the Brain?

    … Wouldn’t we all like to look inside our customers’ brains? And while we are there, wouldn’t it be great if we could switch a button so people would buy from us? Well, maybe that is possible. Because there might just be a ‘buy button’ inside the brain. Patrick Renvoise is co-author of “Neuromarketing: Understanding the buy button inside your…

    Bas Van Den Beld/ State of Digital- 17 readers -
  • 3 Ways to Use Psychology in Your Social Media Marketing

    … Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological marketing principles in your social media activities can help you attract, engage, and form emotional bonds with your target audience. In this article, you’ll discover three ways to use…

    Social Media Examinerin Social- 31 readers -
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