Psychology And Social Media

  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 17 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 11 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 9 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … and really understand what it’s like to buy from you. And don’t even get me started on listening to customers. I read at least one negative social post a day complaining about customer experience. Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. But most brands continue…

    {grow}in EMail- 17 readers -
  • The disconnect between social media popularity and business effectiveness

    … possessed. Social media numbers may not translate to expertise Content is so important and pervasive on the social web that it can create the appearance of influence even in the absence of experience and true authority. On the web, it’s not unusual for tremendous popularity, and influence to accrue apart from business effectiveness. It adds…

    {grow}in Social- 12 readers -
  • A thought exercise on social media and critical thinking

    … at upgrading our Millennial reach by introducing a Would You Rather segment. You’ll learn why Tom would prefer to crap his pants in Starbucks and Mark can rock a thong. You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. In fact, it’s right here: If you can’t access the edition above…

    {grow}- 14 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 8 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 25 readers -
  • The 3 factors behind Snapchat consumer behavior

    … By Jay Acunzo, {grow} Community member Say you’re in the business of building dams. Your dams are made of steel, concrete, and granite — you know, for that fancy-dam feel. Question: If that’s your livelihood, what’s the first thing you need to understand incredibly well in order to build the best damn dam? Answer: Water. It’s easy to point…

    {grow}- 12 readers -
  • The new psychology of content consumption

    … because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo…

    {grow}in Content Facebook- 17 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 14 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … Yes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about this fact…

    {grow}- 12 readers -
  • 3 Social media lessons I learned from my painful hospital stay

    … the very recent past: 1-Scan Facebook and Twitter feeds 2-Stumble upon statement I (strongly) disagree with and get triggered 3-Engage in threaded debates I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. A neighboring patient I talked…

    {grow}in Social- 8 readers -
  • Why brand building depends on the imbalances in people’s lives

    … Sociological savant Martin Lindstrom is one of the most inventive and forward-thinking marketers on the planet. The author of seminal books such as Brandwashed, his new book Small Data: The Tiny Clues That Uncover Huge Trends is already a best-selling smash. In this exciting book, Lindstrom describes how “emotional DNA” is the key to the new…

    {grow}in Facebook- 13 readers -
  • How to achieve flow when you create content

    … Have you ever achieved “flow?” When I was writing my book The Content Code, it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. I knew this book could be my best work. After months of reading and research, the path for the book suddenly…

    {grow}in Social Content How To's- 9 readers -
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