Psychology And Social Media

    • The One Thing That’s Better Than Knowing Your Customers

      Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is.

      {grow}in EMail- 11 readers -
  • The disconnect between social media popularity and business effectiveness

    …. Stay centered. Do great work. Be kind to people and help them. Sure, some people fake it, but today anybody, anywhere can also build real influence on the web. And that is such a powerful and amazing opportunity. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best…

    {grow}in Social- 10 readers -
  • A thought exercise on social media and critical thinking

    … without taking. Tom Webster and I have been discussing some of our observations in this area. It appears to us that people simply believe — and repeat — almost anything they hear from business gurus without thinking. We’re seeing this lack of critical thinking so often that we decided to address it on our podcast. Also, in this episode we take a stab…

    {grow}- 8 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 7 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 19 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 8 readers -
  • The new psychology of content consumption

    … eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals…

    {grow}in Content Facebook- 9 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 7 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 5 readers -
  • 3 Social media lessons I learned from my painful hospital stay

    …: “Do you want to work with me or are you a &§$% spammer?” Mad Mars going full reply rage. Instead, I breathed in and remembered my new credo. I wrote “thanks for the offer, but I have enough jackets as of now.” and went back into the business talk. Who knows? Maybe he still wants to work with me and thought that pitching some of his survival…

    {grow}in Social- 5 readers -
  • Why brand building depends on the imbalances in people’s lives

    … success. In this discussion you’ll learn: How refrigerator magnets provided the clues to an entirely new business model Social media’s new role in marketing discovery. Why Facebook is the new “bedroom wall.” How your social media “discontinuity” provides clues into how you are trying to fool people. Brand-building works when we find…

    {grow}in Facebook- 9 readers -
  • How to achieve flow when you create content

    … is called flow state, or an optimal performance experience, an idea coined by researcher Mihaly Csikszentmihalyi and discussed in his bestselling book, Flow: The Psychology of Optimal Experience. Back in the 1970s, he performed one of the largest psychological studies ever — asking people from all over the world about the times in their life when…

    {grow}in Social Content How To's- 6 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. In my book Return On Influence, I do a deep dive on the changing nature of power on the web. The old ways of accumulating influence through connections, wealth, and a position on an organizational…

    {grow}- 9 readers -
  • Sponsored content and the economics of trust

    … For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. Many articles from this venerable publication have produced classic ideas that are standard reading in university classes. In 2015, I achieved a long-time personal goal by becoming a contributor to the publication…

    {grow}in Content- 12 readers -
  • Mobile devices are detroying human conversation. Get over it.

    … In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first. Nearly every day, there are new warnings about exposing kids to too much “screen time.” Research shows excessive screen time may lead to Chronic health problems Obesity Poor academic performance … to name a few…

    {grow}- 8 readers -
  • Using psychology to make your content relevant

    … By Wade Harman, {grow} Community Member My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. Because Don has been living there for so long, he claims he doesn’t hear the thunderous train screaming by, shaking the whole…

    {grow}in Content- 9 readers -
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