Psychology And Social Media

  • Can you blog effectively if you need to be liked?

    … By Mark Schaefer I will never forget the powerful lesson I learned in my very first performance review many years ago. To be accurate, it was many, many years ago. But it was a revelation that still means something to me and maybe it will mean something to you, too. After my first year on the job it was performance review time. I had…

    {grow}- 18 readers -
  • Tearing down the house: How to handle social media haters

    …, once explained that he removed comments from his blog because he became obsessed with every negative remark. Business advisor Gary Vaynerchuk said that no matter how much success he’s had, the negative comments still hurt. Even when you’re famous, you’re still human. Hate hurts. Keeping hate in perspective One of the most common things you see…

    {grow}in Social How To's- 18 readers -
  • Three ways to turn client email into new business value

    … By Mars Dorian, {grow} Contributing Columnist A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email. He blamed “cultural differences,” I told him to stop crying and ordered him to get better…

    {grow}in EMail- 17 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 22 readers -
  • A business case for diversity in digital transformation

    … environment. When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. Introducing cultural change to an established organization is quite…

    {grow}- 13 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 11 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 26 readers -
  • The disconnect between social media popularity and business effectiveness

    … By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” Reflecting on this, it’s…

    {grow}in Social- 14 readers -
  • A thought exercise on social media and critical thinking

    … might surprise you. Social media and critical thinking Here is a grand irony. In this modern day, we have the accumulated knowledge of the human race in the palm of our hand, and we use this device primarily to rant about politics or share cat pictures. Although we have the infinite opportunity to learn and consider opposing views, the level…

    {grow}- 18 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 14 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 30 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 17 readers -
  • The new psychology of content consumption

    … Is the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Have you tried our free Internet radio program yet? You’ll have to hear this podcast to believe it — the first order of business is the introduction of the world’s first audio emojis…

    {grow}in Content Facebook- 25 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 23 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 16 readers -
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