Psychology And Social Media

  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 9 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … By Mars Dorian, {grow} Contributing Columnist A viciously addictive series has taken my mind hostage and filled it with warnings about the future. The culprit is Black Mirror, a dystopian sci-fi show from the UK, now bought by Netflix and prolonged to a third season. Each episode works like a standalone cautionary tale and deals with ordinary…

    {grow}- 6 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Posts Tags: customer acquisition, customer behavior, customer connections, customer experience, customer journey, customer relationships, knowing your customers Posted in business relationships, business strategy, customer acquisition, Marketing Strategy, Psychology and social media | No Comments » All posts …

    {grow}in EMail- 15 readers -
  • The disconnect between social media popularity and business effectiveness

    … influence you really need to run a business.” Is that kind of influence sustainable? Can real personal influence be really built on content that is unsubstantiated by personal performance, authority, intellect, or experience? In my book Return On Influence,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion) told me…

    {grow}in Social- 11 readers -
  • A thought exercise on social media and critical thinking

    … might surprise you. Social media and critical thinking Here is a grand irony. In this modern day, we have the accumulated knowledge of the human race in the palm of our hand, and we use this device primarily to rant about politics or share cat pictures. Although we have the infinite opportunity to learn and consider opposing views, the level…

    {grow}- 10 readers -
  • Are you unknowingly supporting hate speech?

    … By Mark W. Schaefer Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? Here’s the Twitter post that made me wonder about this … I posted this to Facebook suggesting that this commentary crossed a line. Forget about…

    {grow}- 8 readers -
  • How your personality aligns with social media content types

    …. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and Aaron Perkins Tags: content marketing, mark schaefer, psychology and social media, social media best practices Posted in Content distribution, Content Marketing, Most Popular, Pinterest, Psychology and social media, Slideshare presentations, Snapchat, Social Media best practices, Social Media Strategy, visual communication, Writing best practices | No Comments » All posts …

    {grow}in Social Content How To's- 23 readers -
  • The 3 factors behind Snapchat consumer behavior

    … of this stuff was originally intended to do marketing. Period. So, no, I don’t have some kind of growth hack for you to scale a massive audience on Snapchat. I don’t have a strategy myself. I barely know what our industry even means when we scream “ROI?!” anymore. But I do know one thing: Snapchat is a whole lot of fun, and the more fun I have…

    {grow}- 12 readers -
  • The new psychology of content consumption

    … when grandma joins in. The dramatic behavioral shift in consumer content streaming behavior. It appears that a massive psychological change is underway and there is more widespread trust in the cloud. There are some trends here that will amaze you. Facebook’s random acts of strategy. The company is introducing new concepts and then stopping them…

    {grow}in Content Facebook- 14 readers -
  • Too much of a good thing? The weird truth about social proof.

    … five-star reviews. But I bought the book and was pleasantly surprised that yes, it is a five-star book.” Isn’t that weird? The book had great reviews and he didn’t believe it? In fact, arguably the five-star reviews hurt my credibility. That, my friends, is the bizarre world of “social proof.” Sometimes too much of a good thing is, well … a bad…

    {grow}- 11 readers -
  • Pulling our pants down: Personal branding with Chris Brogan

    … this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web. You will not want to miss this, but to tantalize you, here are a few highlights of the conversation: The philosophy of giving everything away and the power of never holding back. “A hundred percent…

    {grow}- 8 readers -
  • 3 Social media lessons I learned from my painful hospital stay

    …, if you’re willing to learn. After days of complaining about my situation, my lack of web access and the inability to work, I put on my learning cap and tried to extract value from my painful stay. Below, I want to reveal the three major social media lessons I have learned from my hospital stay. 1) Ditch the digital debates This was Mad Mars from…

    {grow}in Social- 7 readers -
  • Why brand building depends on the imbalances in people’s lives

    … success. In this discussion you’ll learn: How refrigerator magnets provided the clues to an entirely new business model Social media’s new role in marketing discovery. Why Facebook is the new “bedroom wall.” How your social media “discontinuity” provides clues into how you are trying to fool people. Brand-building works when we find…

    {grow}in Facebook- 12 readers -
  • How to achieve flow when you create content

    … Have you ever achieved “flow?” When I was writing my book The Content Code, it happened to me. It was something weird and wonderful: The fact that I was covering an entirely new subject presented a significant intellectual challenge. I knew this book could be my best work. After months of reading and research, the path for the book suddenly…

    {grow}in Social Content How To's- 9 readers -
  • A lesson in the remarkable marketing power of reciprocity

    … Rod Swanson, the owner of Colonel Mustard’s shop in Highlands, NC demonstrates the results of the power of reciprocity as he packs up my purchases. In my book Return On Influence, I do a deep dive on the changing nature of power on the web. The old ways of accumulating influence through connections, wealth, and a position on an organizational…

    {grow}- 11 readers -
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