Psychology And Social Media

    • Social media, conflict, and my emotional paralysis

      By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media news stream.

      {grow}- 13 readers -
  • Love, politics and content marketing

    … In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his…

    {grow}in Content- 16 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … By Mars Dorian, {grow} Contributing Columnist The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market? After all, whether you sell e-books, courses, or content marketing, there will be competitors in your niche, and some of them…

    {grow}- 16 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • Can you blog effectively if you need to be liked?

    … to have the courage to tell your own story. There really is no choice. And when you do that, not everybody is going to agree with you. Is that something you can deal with? Likability and personal branding To be clear, I do think it’s important to be liked on some level. It’s not just a feeling, there’s also research to back it up. “Likeability…

    {grow}- 18 readers -
  • Tearing down the house: How to handle social media haters

    … hateful comments on social media. I’ve received emails, physical mail, and even voicemails from people telling me how stupid, ignorant, disgusting, and appalling I am to them. “And while I’ve been told I have the skin of a rhinoceros, these vicious statements have left scars of my emotions. Online influence is not for the faint of heart…

    {grow}in Social How To's- 19 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 23 readers -
  • A business case for diversity in digital transformation

    … By Kristian Strøbech, {grow} Community Member Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! Our story begins when a regional Danish television broadcaster, TV…

    {grow}- 13 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … people abusing technology to ruin their lives. Hence, it’s just like our social media world:) Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool In “The Entire History of You” episode, citizens wear their ‘smartphones’ as implants behind…

    {grow}- 11 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … mentioned above. Yeah, knowing your customers is fantastic (and needed!). But knowing how they behave, well that’s the sweet spot. How Do Your Customers Behave? If you’ll recall, my journey with Mark and the {grow} blog started with a post about psychographics. Psychographics are thoughts, opinions, feelings, and behaviors. And behavior implies, “I…

    {grow}in EMail- 27 readers -
  • The disconnect between social media popularity and business effectiveness

    … By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” Reflecting on this, it’s…

    {grow}in Social- 14 readers -
  • A thought exercise on social media and critical thinking

    … might surprise you. Social media and critical thinking Here is a grand irony. In this modern day, we have the accumulated knowledge of the human race in the palm of our hand, and we use this device primarily to rant about politics or share cat pictures. Although we have the infinite opportunity to learn and consider opposing views, the level…

    {grow}- 19 readers -
  • Are you unknowingly supporting hate speech?

    … with that name. I don’t agree with everything he says and sometimes his humor offends me. But it’s his job to be provocative, entertaining and very political. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. He is an entertainer. And to a large extent, so is Donald Trump. I agree…

    {grow}- 17 readers -
  • How your personality aligns with social media content types

    … for a person to post content on Pinterest, which has relatively little give and take, or on Facebook, which can create tons of engagement and even controversy? You can put these two things together and get a picture of how you might like to create content and where you might like to post it based on personality type. So for example, an extremely…

    {grow}in Social Content How To's- 30 readers -
  • The 3 factors behind Snapchat consumer behavior

    … Twitter, but luckily for you, we don’t need to immediately drown in the onslaught of information about “Snapchat for marketing.” By thinking instead “Snapchat for humans,” we’ll benefit from the equivalent of social media floaties on our arms — something so simple yet so crucial to our ability to navigate these waters. #1 – A feed built for actual…

    {grow}- 21 readers -
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