Psychology And Social Media

    • The Business Case for Social Network Subscriptions

      By Avtar Ram Singh, {grow} Contributing Columnist For the last few years, there’s been continuous discussion around the negative effects of using a social network. Perhaps this conversation first kicked off in 2012 when an article surfaced on Psychology Today, with research about the regular dopamine hits users of a social network get from interactions on platforms like Facebook.

      {grow}in Social- 11 readers -
  • Five weird lessons from an unexpected viral post

    … By Mark Schaefer I recently wrote a mere 208 words on a LinkedIn post that went viral — more than 650,000 views, 2,335 likes, and 440 comments. It also brought out some of the most mean-spirited commentary I have experienced in my career. There’s an interesting tale behind this episode and some lessons, too. Here’s the story behind my post…

    {grow}- 14 readers -
  • To know the value of Snapchat, we must understand Batman

    … By Mark Schaefer Snapchat has had its ups and downs, but today I would like to propose why this social media platform will have a long-term impact on our society and culture. I’d like to tall a little story to explain this idea, and like all good stories, this one begins with Batman. The first television show I ever loved as a child…

    {grow}- 10 readers -
  • Social media, conflict, and my emotional paralysis

    … By Mark Schaefer It’s been a long time since I started a blog post with “this is going to be weird,” but … this is going to be weird. At the top of my blog I have “Marketing, Strategy, Humanity” and this one is focused on humanity. My own humanity, specifically, and how I’m struggling with blending it with the jarring truths of a social media…

    {grow}- 13 readers -
  • Love, politics and content marketing

    … In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his…

    {grow}in Content- 17 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … By Mars Dorian, {grow} Contributing Columnist The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market? After all, whether you sell e-books, courses, or content marketing, there will be competitors in your niche, and some of them…

    {grow}- 16 readers -
  • A significant content insight if you’re marketing personal services

    … observations I made: All of their new business was coming from existing human connections, not content. The content being created on their site was not attached to a person. You could not tell who wrote the post. There was only one video on the site and it was almost a year old. The blog posts were primarily about company processes, not customer…

    {grow}- 23 readers -
  • Can you blog effectively if you need to be liked?

    … to have the courage to tell your own story. There really is no choice. And when you do that, not everybody is going to agree with you. Is that something you can deal with? Likability and personal branding To be clear, I do think it’s important to be liked on some level. It’s not just a feeling, there’s also research to back it up. “Likeability…

    {grow}- 18 readers -
  • Tearing down the house: How to handle social media haters

    … hateful comments on social media. I’ve received emails, physical mail, and even voicemails from people telling me how stupid, ignorant, disgusting, and appalling I am to them. “And while I’ve been told I have the skin of a rhinoceros, these vicious statements have left scars of my emotions. Online influence is not for the faint of heart…

    {grow}in Social How To's- 20 readers -
  • Three ways to turn client email into new business value

    … clients stand out online and reach their customers. You can find his homebase at http://www.marsdorian.com and connect with him on Twitter @marsdorian Original illustration by the author. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in EMail- 18 readers -
  • Why the marketing world is one big selfie

    … By Mark Schaefer I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” So this became a discussion topic and perhaps it’s true. Here is what we would learn if we looked at the current marketing culture through the psychology…

    {grow}- 23 readers -
  • A business case for diversity in digital transformation

    …. In our drive toward digital transformation, why wouldn’t we not just involve all employees, but let them lead where appropriate? A new transformational model? Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. As he became more confident in this class of senior…

    {grow}- 13 readers -
  • 5 Marketing Lessons I learned from the dystopian “Black Mirror”

    … people abusing technology to ruin their lives. Hence, it’s just like our social media world:) Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool In “The Entire History of You” episode, citizens wear their ‘smartphones’ as implants behind…

    {grow}- 11 readers -
  • The One Thing That’s Better Than Knowing Your Customers

    … Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your…

    {grow}in EMail- 27 readers -
  • The disconnect between social media popularity and business effectiveness

    … By Mark W. Schaefer A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. You can automate just about everything.” Reflecting on this, it’s…

    {grow}in Social- 14 readers -
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