Public Relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Public Relations
    • 5 Things I Learned From Media Relations: What Modern Marketers Need to Know

      Last week Overit hosted Media Relations: What Modern Marketers Need to Know, a panel discussion featuring notable editors from the region: David Howard King, The Alt Judy Patrick, The Daily Gazette Greg Dahlmann, All Over Albany Sarah Ruane, Spectrum News We invited these professionals because we’ve come to have great relationships with them from pitching our clients’ stories, to actually brin.

      Alison Krawczyk/ Overit- 15 readers -
  • PR is Dead : Long Live PR…As Thought Leadership

    … Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different…

    Relevancein Social EMail- 19 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … Marketing Whitepaper: Content Marketing Platform Evaluator's Guide What does it take to be a successful content marketer? Download Now Download a Sponsored Marketing Whitepaper: Content Marketing Platform Evaluator's Guide What does it take to be a successful content marketer? Download Now © 2017 DK New Media. All Rights Reserved. Visit and Subscribe to MarTech today! …

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Media Relations & What You Need to Know

    … it to the public. Local stories that were once shared with communities by the media outlets are now being shared by the community members themselves. Likewise, the same applies to national stories, from nonprofit news to tech announcements and more. Journalists have to dig harder than ever for unique stories that will get noticed. Real-time content – The running…

    Alison Krawczyk/ Overitin How To's- 16 readers -
  • I Took A Year Off From Conferences, Here’s What Happened

    … The last twelve months have been the busiest in our business’ history. We rebranded our MarTech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Awardzee: How to Find Awards Online

    … Public relations companies are always on the lookout to build awareness and gain notoriety for their clients. One great strategy is to award submissions. Awards have several advantages over your average client pitch: Awards provide great news fodder for PR professionals to pitch news and properties. Award sites and shows are often…

    Douglas Karr/ Marketing Technology Blogin How To's- 34 readers -
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