Public Relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Posts about Public Relations
  • Brand Storytelling 101: 6 Must Have Content Elements

    …! In this 30 minute podcast you will learn: 6 must have content elements of brand storytelling How to create a brand story that helps you earn trust and establish authority Importance of making it easy for people to listen to, watch and understand your brand story Why you must ensure your brand story helps differentiate you from competition Why…

    Pam Marketing Nutin Social Content- 20 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • 5 Things I Learned From Media Relations: What Modern Marketers Need to Know

    … Last week Overit hosted Media Relations: What Modern Marketers Need to Know, a panel discussion featuring notable editors from the region: David Howard King, The Alt Judy Patrick, The Daily Gazette Greg Dahlmann, All Over Albany Sarah Ruane, Spectrum News We invited these professionals because we’ve come to have great relationships with them…

    Alison Krawczyk/ Overit- 17 readers -
  • PR is Dead : Long Live PR…As Thought Leadership

    … Earned Media, Media Relations, Shared Media The pre-cable television, pre-Internet media universe comprised a few major television networks, traditional radio, hard copy newspapers, a variety of magazines that were available nationally and several trade publications in each major industry. Today’s assortment looks markedly different…

    Relevancein Social EMail- 20 readers -
  • Why We Never Do Press Release Distribution Services Anymore

    … through a site like Buzzsumo. If you can identify 25 to 50 sites that are both authoritative and popular on the topic, now you can do some digging and identify how to get in contact with the site owner. Platforms like Cision offer a company with the means to target and message influencers from those sites. Spend some time producing a great pitch…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Brand Newsroom 147: How to assemble the best possible communications team

    … Today, the BNR team is talking about team building. How do you pull together the right communications team for your business? What do you do in-house? When should you bring in outside expertise? How do you know a PR consultant or writer is the right fit for your team? Here are some key take-outs: The media and PR landscape has changed…

    Lush Digitalin How To's- 21 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How brands can avoid getting dragged down the aisle of internet infamy

    … By Kerry Gorgone, {grow} Contributing Columnist I recently hosted a discussion around the United Airlines PR debacle. Clearly this event was a colossal system failure of a company culture. The gate agents, the police force, the cabin attendants, and the entire company set of rules and procedures had some role in this poor man being dragged…

    {grow}in Social How To's- 18 readers -
  • Making The Most Out Of Influencer Marketing On A Tight Budget

    … An effective marketing strategy is contingent on adapting to current trends in order to best reach consumers and have them better engage with your brand. Today’s consumer is bombarded with advertisements and sponsored content everywhere they turn and they’re becoming more aware of when they’re being marketed to. This is forcing brands to get…

    ROI Factor Blog- 32 readers -
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