Publicis

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Publicis
  • FCB global CEO Carter Murray: ‘We have to focus on talent and culture.’

    … like gin or scotch?” I said gin. This was an English realtors in London. The guy was a gray-haired man in a suit. He was a gin guy. He wanted to work with someone who liked what he did. I got the job. This was another era in another time. I would never ask that question. You spent a lot of time when you go into the job working on the FCB rebrand…

    Shareen Pathak/ Digiday- 14 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … across all retail campaigns in Q4 2013. Big Sky Geo-Fencing: Tourism is a natural category for geo-marketing advertising efforts. Earlier this year, The Montana Office of Tourism tapped Publicis Groupe Spark to handle media buying/planning and MercuryCSC on the creative part of the ads. In turn, Spark brought geo-data specialist PlaceIQ to help…

    Street Fightin Display Mobile- 43 readers -
  • Programmatic is heading up the funnel

    … response. In fact, both the buy and sell sides expect programmatic to move up the sales funnel, taking on high-impact formats, like content marketing. According to new research conducted by Digiday and sponsored by PulsePoint, there is a strong case for a more creative and custom programmatic future. Seventy-one percent of marketers surveyed say…

    Digiday- 7 readers -
  • Reasons for agencies to give thanks, in 5 charts

    …. Media agency growth was flat (after excluding non-digital operations), while ad agencies grew 1.8 percent. CRM and direct grew 5.2 percent, while healthcare agencies were up 4.9 percent. But the huge jumps were in media agency digital growth. At Publicis, share of digital revenue in the year to date at the end of Q3 was 41.6 percent, compared…

    Shareen Pathak/ Digiday- 10 readers -
  • Agencies outline their biggest challenges (other than clients)

    … Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were asked to jot some of their biggest challenges down on a sticky note and put them all up on a board. Answers varied but some themes emerged: millennials, talent, clients, technology and “keeping…

    Shareen Pathak/ Digidayin Social- 6 readers -
  • New Orange site lets you talk to your ‘Future Self’

    … Want to know what your future self thinks about the Yankees? Step right up and turn your webcam on for a new digital campaign for telecom brand Orange. Created by Publicis Conseil and Jam3, “Future Self” asks you to log into a site and get your picture taken. Then, the software magically ages you. Using your microphone, you can ask your future…

    Shareen Pathak/ Digiday- 13 readers -
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