Publicis

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Publicis
  • FCB global CEO Carter Murray: ‘We have to focus on talent and culture.’

    … layers to people. How do you then make the decision to hire someone? You can’t “know” someone’s layers in a few interviews. I didn’t know the answer to it for a long time. When I moved into the Y&R job and even when I was at Publicis, I always thought it was impossible because I always look for the best in people so you have to be really bad…

    Shareen Pathak/ Digiday- 13 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … pleased to be able to deliver these exciting results with our new shopBeacon technology. We are rolling out shopBeacon across America fast, and are building the largest Beacon network in retail.” Seeing And Hearing Is Believing: Internet music streamer Pandora has been working to capture local radio ad dollars for years. In 2014, it upped the ante…

    Street Fightin Display Mobile- 41 readers -
  • Programmatic is heading up the funnel

    … that support awareness, like TV spots, are seeing more automation. In the next year, the number of marketers buying their TV inventory through programmatic channels will grow by 45 percent. Alister Adams, vp of content and innovation at Publicis, sees only opportunity ahead: “I can’t imagine a world where we aren’t buying almost everything…

    Digiday- 6 readers -
  • Reasons for agencies to give thanks, in 5 charts

    …. Media agency growth was flat (after excluding non-digital operations), while ad agencies grew 1.8 percent. CRM and direct grew 5.2 percent, while healthcare agencies were up 4.9 percent. But the huge jumps were in media agency digital growth. At Publicis, share of digital revenue in the year to date at the end of Q3 was 41.6 percent, compared…

    Shareen Pathak/ Digiday- 8 readers -
  • Agencies outline their biggest challenges (other than clients)

    …. Agencies can get pigeonholed because they have done one thing well and the best and brightest individuals will get bored if they’re only used one dimensionally. A beer fridge is nice, but the opportunity to do multi-category leading work is always better. Ben Gaddis, chief innovation officer, T3 Differentiation continues to be the largest…

    Shareen Pathak/ Digidayin Social- 6 readers -
  • New Orange site lets you talk to your ‘Future Self’

    … Want to know what your future self thinks about the Yankees? Step right up and turn your webcam on for a new digital campaign for telecom brand Orange. Created by Publicis Conseil and Jam3, “Future Self” asks you to log into a site and get your picture taken. Then, the software magically ages you. Using your microphone, you can ask your future…

    Shareen Pathak/ Digiday- 13 readers -
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