Publicis

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Publicis
  • FCB global CEO Carter Murray: ‘We have to focus on talent and culture.’

    … pressure on the financial results. Some of the business priorities in the economic environment are making it harder to focus on strong creative cultures. How do I drive the culture all the way down to the receptionist? Andrew Robertson [president and CEO of BBDO] said culture trumps strategy. He’s spot on. In the environment of large holding company…

    Shareen Pathak/ Digiday- 14 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … across all retail campaigns in Q4 2013. Big Sky Geo-Fencing: Tourism is a natural category for geo-marketing advertising efforts. Earlier this year, The Montana Office of Tourism tapped Publicis Groupe Spark to handle media buying/planning and MercuryCSC on the creative part of the ads. In turn, Spark brought geo-data specialist PlaceIQ to help…

    Street Fightin Display Mobile- 42 readers -
  • Programmatic is heading up the funnel

    … that support awareness, like TV spots, are seeing more automation. In the next year, the number of marketers buying their TV inventory through programmatic channels will grow by 45 percent. Alister Adams, vp of content and innovation at Publicis, sees only opportunity ahead: “I can’t imagine a world where we aren’t buying almost everything…

    Digiday- 6 readers -
  • Reasons for agencies to give thanks, in 5 charts

    … with 37.6 percent at the same period last year. At WPP, most of the revenue is coming from digital media platforms. This year, WPP attributed most of its growth to media units like Xaxis. Agency stocks are also on an upward trajectory, hitting all-time highs in 2014, according to Pivotal Research analyst Brian Weiser, who noted that Omnicom and WPP…

    Shareen Pathak/ Digiday- 8 readers -
  • Agencies outline their biggest challenges (other than clients)

    … Adams, vp, Content and Innovation, Publicis Modem The biggest challenge for any agency is to keep evolving and changing without losing their core agency DNA. Agencies needs to keep investing in new capabilities — digital, social, mobile, search, content, technologists — so as to ensure they continue to deliver competitive advantages…

    Shareen Pathak/ Digidayin Social- 6 readers -
  • New Orange site lets you talk to your ‘Future Self’

    … Want to know what your future self thinks about the Yankees? Step right up and turn your webcam on for a new digital campaign for telecom brand Orange. Created by Publicis Conseil and Jam3, “Future Self” asks you to log into a site and get your picture taken. Then, the software magically ages you. Using your microphone, you can ask your future…

    Shareen Pathak/ Digiday- 13 readers -
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