Publicis

Publicis Groupe was a French multinational advertising and public relations company, headquartered in Paris, France. Up to July 2013, it was one of the "Big Four" agency companies (alongside WPP, Interpublic and Omnicom). Publicis Groupe S.A. is presided by Maurice Lévy, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.
Posts about Publicis
  • FCB global CEO Carter Murray: ‘We have to focus on talent and culture.’

    … acting too quickly. You can act too quickly and you can also act too slowly and you can be blamed for doing both. When I arrived at Y&R North America I sat in an interview and a lady walked into my office with a hell of an attitude. She said to me “Talk to me in 12 months if you’re still around.” I thought, okay, for three months I won’t…

    Shareen Pathak/ Digiday- 13 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    … as The Weather Company, whose flagship, The Weather Channel, consistently runs campaigns directly tied to geo-marketing. After all, what’s more location-centric than the weather and the needs that change with local conditions? On behalf of long-time client Ace Hardware, TWC teamed with location analytics company Placed, the brand decided on what ads to run…

    Street Fightin Display Mobile- 41 readers -
  • Programmatic is heading up the funnel

    … that support awareness, like TV spots, are seeing more automation. In the next year, the number of marketers buying their TV inventory through programmatic channels will grow by 45 percent. Alister Adams, vp of content and innovation at Publicis, sees only opportunity ahead: “I can’t imagine a world where we aren’t buying almost everything…

    Digiday- 6 readers -
  • Reasons for agencies to give thanks, in 5 charts

    …. Media agency growth was flat (after excluding non-digital operations), while ad agencies grew 1.8 percent. CRM and direct grew 5.2 percent, while healthcare agencies were up 4.9 percent. But the huge jumps were in media agency digital growth. At Publicis, share of digital revenue in the year to date at the end of Q3 was 41.6 percent, compared…

    Shareen Pathak/ Digiday- 8 readers -
  • Agencies outline their biggest challenges (other than clients)

    … Adams, vp, Content and Innovation, Publicis Modem The biggest challenge for any agency is to keep evolving and changing without losing their core agency DNA. Agencies needs to keep investing in new capabilities — digital, social, mobile, search, content, technologists — so as to ensure they continue to deliver competitive advantages…

    Shareen Pathak/ Digidayin Social- 6 readers -
  • New Orange site lets you talk to your ‘Future Self’

    … Want to know what your future self thinks about the Yankees? Step right up and turn your webcam on for a new digital campaign for telecom brand Orange. Created by Publicis Conseil and Jam3, “Future Self” asks you to log into a site and get your picture taken. Then, the software magically ages you. Using your microphone, you can ask your future…

    Shareen Pathak/ Digiday- 13 readers -
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