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… for 2017 2017 Predictions from Giants in Affiliate Marketing How we define Performance Partnerships™ Button and mobile affiliate marketing Why the performance fee model is going extinct Friday Forward EPISODE 2: Why Publisher Development is Crucial to Marketing Publisher Development is critical to any performance marketing program…
… of Thanksgiving week, one of our merchants was stuck in a negotiation with a very large publisher. We were able to help negotiate a deal that allowed their affiliate program to enter the Black Friday weekend at full strength. If you have identified a new group of publishers with potential, publisher development early in the Fall is crucial for onboarding…
Why publisher development is essential for affiliate success Can you imagine a baseball team that didn’t regularly recruit new players? The owners just continue playing their top performers game after game, year after year, counting on them to win big and draw fans even though the players can no longer endure stealing bases or sliding into home.