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… for 2017 2017 Predictions from Giants in Affiliate Marketing How we define Performance Partnerships™ Button and mobile affiliate marketing Why the performance fee model is going extinct Friday Forward EPISODE 2: Why Publisher Development is Crucial to Marketing Publisher Development is critical to any performance marketing program…
For some, Fall might mean football, pumpkin bread, and spiced apple cider, but for e-commerce retailers, it means one thing — 360° preparation for holiday sales, which account for almost 20 percent of annual totals. Amidst this increased activity, affiliate marketing is a channel that digital marketers often leave out in the cold.
…. That would be pretty ridiculous, right? Confounding as it is, this mentality is common among many affiliate marketing programs with regard to their publishers, also referred to as affiliates. Publishers, like baseball players, draw the crowds. They promote merchants (advertisers) on their blogs and websites. They add merchants’ affiliate links…