Publishers

  • Snapchat Discover, Meet Facebook Collections?

    … Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. Heath cited two people…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • CNN’s Great Big Story eyes Scandinavia as it expands across Europe

    …) than in the U.K (50 percent) and Germany (40 percent), according to the same report. Jan Scherman, CEO of Storyfire, said the Nordic market is highly competitive and that there is a battle raging between quality publishers and newer digital players, which are only interested in building traffic by whatever means necessary. “I call them the click-bait…

    Digiday- 8 readers -
  • In the wake of declines, Time Inc. centralizes digital desks

    … With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher behind such titles as People, Time and Fortune is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources. The new…

    Lucia Moses/ Digiday- 8 readers -
  • Snapchat Discover publishers see viewership drop by a third after platform tweaks

    … For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed…

    Digiday- 6 readers -
  • How eSports are pioneering new media models

    … ESports has suddenly become a $1 billion global industry. As media casts about for sustainable business models, it could do worse than to take a few lessons from how eSports is developing flexible business models that combine sponsorships and advertising with subscriptions and micro-transactions ESports is expected to have 260 million viewers…

    Digidayin How To's- 7 readers -
  • BBC eyes vertical ads to boost mobile monetization

    … The BBC became the latest publisher to introduce vertical video to its news apps this week, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without…

    Digidayin Mobile- 11 readers -
  • Amazon is becoming a moneymaker for video publishers

    … Six months after launching a self-serve video distribution program, Amazon is a growing revenue provider for publishers and independent filmmakers alike. Launched in May, the Amazon Video Direct program helps publishers of varying sizes and types join the Amazon Prime video ecosystem. In terms of distribution, publishers have multiple options…

    Digiday- 9 readers -
  • TV-like programming struggles to find a home on Facebook Live

    … Facebook Live is thought of as a rough-and-ready video outlet, but some publishers are bringing TV-quality, serialized live videos there. Joe Media and Bleacher Report, for instance, have been experimenting with Facebook Live content that is as polished as TV for a while. But the former still sees higher viewership from rawer, conversational…

    Yuyu Chen/ Digidayin Affiliate Social- 9 readers -
  • ‘A classic commons problem’: Publishers are going notifications crazy

    Publishers have quickly realized the power of mobile notifications in drawing people back to content, so naturally they’re at risk of overdoing it. “This is a classic commons problem,” said Andrew McLaughlin, the co-founder of Betaworks. “It’s a space where if everybody behaves badly, everything gets trashed.

    Digiday- 7 readers -
  • What Marketers Should Know About Instagram’s Shoppable Photo Tags

    … about this: How can a magazine like Time or publishers like Penguin Random House sell their magazines or feature shoppable products in their Instagram posts? I want to outline the three questions that I’ve read about in Adweek’s article about Instagram’s latest feature. Quarles said Instagram is launching this feature as a test, and it has three…

    AllTwitterin Social Facebook Twitter- 13 readers -
  • Conde Nast Britain’s 18-person native ad team accounts for half its digital revenue

    Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue. This year, native accounted for half of its digital ad revenue, up from 25 percent in 2015.

    Digiday- 13 readers -
  • How Le Monde is taking on fake news

    … information is spread, makes verification a strain on internal resources. Added to that, publishers with global teams can have four reporters in different countries overlapping on fact checking, which is a time drain. Automation would help speed up the process, and staunch how quickly wrong facts can be parroted by other online outlets and content farms…

    Digiday- 9 readers -
  • How publishers will wring more money out of their gift guides

    … The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year. For some, that means not just creating gift guides, but working with advertisers on placing product inside gift guides, distributing their gift guides on directly…

    Digiday- 10 readers -
  • UK digital audio landscape: ‘Audio is the new video’

    … U.K. publishers are all ears when it comes to audio. News Corp completed the acquisition of Wireless Group in September for £220 million ($273 million), Monocle made early bets in this space, launching a 24-hour digital radio station in 2011, and more recently Bloomberg’s digital radio launched in London in October. “We’ve found audio is the new…

    Digiday -
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