Publishers

    • Forbes launches a Snapchat popup channel on Discover

      Forbes is using Snapchat to reveal part of its “30 under 30” list of influential entrepreneurs, marking the first time the publisher is releasing one of its major franchises on a social network ahead of its own property. Yesterday Forbes published about half the 30 names, including Margot Robbie, Simone Biles and Von Miller, on a popup channel on Snapchat’s Discover section.

      Lucia Moses/ Digidayin Social- 34 readers -
    • What’s NOT going to happen in 2017

      It’s predictions season in medialand, and there is no shortage of rose-colored takes at where the industry is going in 2017. We’re going the other way. Instead of whispering sweet nothings about what the new year’s going to be, we’re going to tell you what won’t happen. We’re not trying to be Negative Nancies. We’re not trying to turd up the punch at your holiday party.

      Digiday- 21 readers -
    • The latest crucial role at publishers: The programmatic analyst

      Google and Facebook account for roughly 70 percent of all digital-advertising spend, and competition is fierce among newspapers for the remaining 30 percent. But publishers need a new set of skills to wring the most value from their media. As such, there’s a role that’s gaining prominence at media companies: the programmatic analyst.

      Digiday- 18 readers -
  • The Trump bump: Slate’s paying membership jumps 46 percent after the election

    …. “And they respect what Slate’s political team has done and want to make sure we can keep doing it.” One of the questions publishers have to figure out with a paywall is how much content to put behind the wall. With Slate Plus, Slate opted to keep its site free while giving members perks like ad-free podcasts, members-only stories and discounts…

    Lucia Moses/ Digiday- 10 readers -
  • Facebook Live Deals With Publishers Won’t Be Renewed (Report)

    When it comes to paying publishers for live video content, Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed.

    David Cohen/ Inside Facebook- 10 readers -
  • Opinion: Women’s media companies must stop airbrushing our love lives

    … to deviate from what they’ve always done: ignore conversations that feel too provocative or controversial, opting instead to publish content that’s so basic, trite and sanitized that it couldn’t possibly be offensive — or meaningful — to anyone. This failure to provide unique and helpful love content to women may seem inconsequential, but it’s…

    Digiday- 9 readers -
  • Why TV Everywhere is often not there when you want it

    … Despite its promise and hype, TV Everywhere has yet to be offered everywhere and its limitations illustrate that there remain many issues with TV’s digital transition. Even in 2017, cable and satellite subscribers have limited digital access to TV content. Sources told Digiday that complex rights agreements, and a lack of standardized digital…

    Digiday- 8 readers -
  • Inside football site Goal’s Instagram Stories strategy

    … it is getting about 25,000 views per Story. The publisher has all but completely ditched its initial approach, which was filming an editor explaining news like football transfers. Since then the team has published roughly 70 stories, all of which are designed to take viewers behind the scenes, whether it’s at the matches themselves or inside the press…

    Digidayin Social- 15 readers -
  • How second-price auctioning can create headaches for publishers

    … The nuances of header bidding run so deep they can put a normal person to sleep. But publishers doze off at their peril: The second-price auction design of header-bidding partners can create inefficiencies for publishers that don’t maximize yield. Sources told Digiday that moving server-to-server would allow publishers to more easily collect all…

    Digidayin How To's- 13 readers -
  • With presidency looming, Trump editorial products proliferate

    … Back when everybody thought Donald Trump was going to lose the 2016 presidential election – remember that? – publishers were wondering what they would do when they wouldn’t have an orange crush of traffic padding their monthly audience totals anymore. But then he won, and now numerous publishers have gone all in, launching Trump-focused products…

    Digiday- 13 readers -
  • Publishers love newsletters, but grapple with the underlying tech

    … Publishers are embracing newsletters as they try to drive people directly to their sites. The third-party tech behind those newsletters, on the other hand, leaves something to be desired. So more of them, including The New York Times, Financial Times and Washington Post, have taken matters into their own hands and built their own. The FT…

    Lucia Moses/ Digiday- 11 readers -
  • WTF is the EU ePrivacy directive?

    …. Any update to EU-wide data laws, though important, can be horribly dry (and confusing) to digest. We’ve broken down some of the most important points for marketers and publishers who want to know more about it. So WTF is the EU cookie directive? Europeans are all familiar with slightly annoying banner pop-ups that appear on any website…

    Digiday- 11 readers -
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