Publishers

  • Dazed plans three more verticals from Instagram insight

    … Dazed, the youth fashion and culture magazine, is launching three new verticals in the coming months: Dazed News, Dazed Beauty and one focussed on streetwear, after seeing what content is flying on Instagram. The Dazed Group, which publishes Dazed, female luxury title AnOther, and male luxury title AnOther Man, already has five Instagram…

    Digidayin Social- 11 readers -
  • Ad blocking is now a chronic but manageable condition

    … Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes. The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic growth is happening. Still…

    Digiday- 15 readers -
  • ‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

    … A publishing executive, speaking under the condition of anonymity, recently told a story that has industrywide implications. Despite putting only 20,000 daily video impressions in the open market, this executive said, some advertising partners had purchased over 100,000 daily video impressions that they had believed belong to the publisher…

    Digiday- 17 readers -
  • Why Donald Trump’s face keeps showing up on content ads

    … major publisher sites run content-recommendation ad units like Outbrain’s. Outbrain serves as many as 250 billion content recommendations a month, so it’s hard to police them all. A report by ChangeAdvertising.org found 26 percent of the links in content ads were clickbait, most of it directing to sites that were anonymous. Content-ad companies…

    Lucia Moses/ Digidayin Content- 17 readers -
  • The Outline’s Josh Topolsky: There’s too much sameness in digital media

    … Subscribe: iTunes | Stitcher | RSS While watching the Super Bowl, The Outline founder and CEO Josh Topolsky saw a trailer for the new “Stranger Things.” He knew what would happen next: Dozens of sites would rush up posts as an excuse to embed the trailer and cadge some pageviews. “Everything about digital media is insanely boring,” Topolsky…

    Brian Morrissey/ Digiday- 16 readers -
  • Tastemade finds success in food-crazed Japan, especially on Twitter

    … posts 10 to 12 videos — if not more — with roughly two to five videos being brand new rather than older content being recirculated due to Twitter’s live feed nature. Other publishers seeing Twitter video viewership grow approach Twitter in a similar fashion. Tastemade Japan’s growth has also been helped by the fact that the company has a team…

    Digidayin Social- 19 readers -
  • How platforms get publishers to play the access game

    … Prakash, CIO at the Post. The Post and other publishers believe being all-in has such rewards, In addition to the tangible benefit of traffic, there’s access to executives and ability to influence their roadmap. And they’ve organized themselves accordingly. The “first 100 days” story requires some assembly, although it’s basically aggregated from…

    Lucia Moses/ Digidayin How To's- 12 readers -
  • ‘Beyond just impressions’: Inside Goal’s first sponsored Facebook Live TV series

    … Football site Goal is exploring longer TV-quality shows specifically for Facebook Live, which can be monetized via branded-content segments. The Perform Media-owned sports publisher rolled out a weekly Facebook Live football show called “Studs Up,” last Thursday, targeted at young football fans and featuring its first sponsored segment in a Live…

    Digidayin Social- 16 readers -
  • Anatomy of a media failure: Why Scout Media flamed out

    … founder and board lobbing accusations at one another. Publishers rise and fall every year. But how did one that boasted an experienced leadership team, an audience of more than 21 million monthly readers, a subscription business that drove the bulk of its revenue and more than $100 million in assets when it relaunched in 2014 crater into bankruptcy…

    Digiday- 19 readers -
  • The race for direct connections: How ESPN gets readers to log in

    … In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. For years, the Worldwide Leader has been using games like fantasy football and, more recently, personalized experience on its apps and websites to get readers to log in, making it easier for them to follow their audience across…

    Digidayin How To's- 13 readers -
  • The Washington Post launches on Snapchat Discover, with an eye toward breaking news

    … The Washington Post is building a Snapchat Discover team as the company plans to produce multiple daily editions for the platform every day of the week. On Monday, The Washington Post launched on Snapchat Discover, the media section of the popular messaging app that offers daily content from 40-something publishers including BuzzFeed, ESPN, CNN…

    Digiday- 14 readers -
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