• In the shadow of Facebook, Snapchat hopes to avoid being the next Twitter

    … All eyes are on Snap, the company behind Snapchat and Spectacles, to see how it fares under the public spotlight. But maybe no one’s eyes are more important than that of a $387 billion giant residing nearly 400 miles north of Snap’s Los Angeles headquarters. Because three years after Snap CEO Evan Spiegel rebuffed Facebook’s offer to buy his…

    Digidayin Social- 24 readers -
  • Marketers turn up the heat on the duopoly

    … The duopoly is on our minds — and on marketers’ minds, too. Tear down these walls There is an imbalance of power right now. Facebook and Google have never been more powerful. It’s why our new issue focused on this duopoly. Now, there are signs that marketers are fighting back. Publishers are mostly bystanders, other than cheering on marketers…

    Brian Morrissey/ Digiday- 16 readers -
  • How to Create More Exposure Using LinkedIn

    … to use LinkedIn to create more exposure for your business. #1: Get on the Map With Company and Showcase Pages If you want to spread awareness for a new product line, create a content hub for company news, publish employee success stories or distribute hiring resources to attract new talent, LinkedIn company and showcase pages can help you align your…

    Social Media Examinerin How To's- 24 readers -
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