Pulsebeat

  • Digiday Research: PMPs have insufficient inventory to appease marketers

    … Earlier this month, we gathered over 100 marketers and agencies in Scottsdale, Arizona, for the Digiday Programmatic Marketing Summit. During the summit, speakers and attendees discussed some of the biggest challenges in programmatic advertising, including the struggle for brands to bring programmatic in-house, the difficulty of scaling private…

    Digiday- 23 readers -
  • Digiday Research: YouTube and Facebook are where the action is in video

    … Last month, we gathered together some of the biggest video companies in New Orleans, Louisiana, for the third Digiday Video Anywhere Summit. During the summit, speakers and attendees discussed some of the biggest challenges and opportunities in video, including distributing on third-party platforms, the difficulties in measuring reach, engagement…

    Digidayin Social- 19 readers -
  • Digiday Research: Publishers and marketers need to collaborate to fix transparency issues

    … Top publishers, brands and agencies from across Europe gathered for Digiday’s Programmatic Summit in Wicklow, Ireland, in April. Major topics like transparency, how to reap the benefits of header bidding, and the challenge of finding the right talent were among the core themes discussed by attendees throughout the summit. A few data points…

    Digiday- 17 readers -
  • Digiday Research: Social commerce is still a small piece of the pie

    … Earlier this month, Digiday’s sister site Glossy gathered executives from top brands and retailers in Miami for its first Glossy Summit, focused on mastering the modern retail experience. We asked top luxury marketers from Gucci, Chanel and Alexander Wang their views of top trends and opportunities in the industry. The following research is based…

    Digiday- 19 readers -
  • Digiday research: When it comes to consumer data, email reigns supreme

    … Digiday’s sister site, Glossy, held its inaugural Hot Topic event in April, convening brands in the fashion, luxury and beauty industries to discuss data strategy and break down how they’re using data to enhance performance. Speakers shed light on methods they’re experimenting with, as well as the challenges they’ve encountered processing…

    Digidayin EMail- 21 readers -
  • Digiday Research: Brands are trying to take back control

    … Last month, we gathered some of the biggest marketers in the country in Charleston, South Carolina, for the Digiday Brand Summit. Over three days, these marketers discussed some of the biggest topics in the industry right now, especially when it came to brand safety and content production. A few data points: While YouTube seems to have found…

    Shareen Pathak/ Digiday- 12 readers -
  • The Beat: Publishers push back on Facebook’s dominance

    … Last month, we went to Vail, Colorado, for the first-ever Digiday Moguls event, where 30 C-level media executives discussed the biggest challenges and opportunities their companies face. The event was followed by the Digiday Publishing Summit, which gathered hundreds of high-level media executives to discuss similar issues in the media business…

    Digiday- 14 readers -
  • Digiday research: Agencies worry about stretched payment terms

    … Last month, we gathered some of the agency industry’s biggest names in Nashville, Tennessee, for the Digiday Agency Summit, where they discussed the gripes, challenges and opportunities for the advertising agency industry. We surveyed them to get a pulse of the industry. Here’s what we found. Strategy talent is in high demand Agencies…

    Shareen Pathak/ Digiday- 21 readers -
Get the top posts daily into your mailbox!