Pulsebx

  • Why Facebook Messenger bots haven’t caught on with publishers

    … on the attention by rushing out announcements that they would have bots coming soon, too, to interact with (and push out stories) to users. But since then, the list of bots hasn’t expanded much beyond the handful of publishers and brands that were available at launch. There are a few reasons. Several publisher developers said they suspect Facebook wasn’t…

    Lucia Moses/ Digidayin Social- 18 readers -
  • BuzzFeed is building a video empire on food porn

    … BuzzFeed’s Tasty video channel hasn’t just become a model for other food publishers (not to mention parodies), but for BuzzFeed itself. Less than a year after it launched with an experimental recipe video, Tasty has become the driver of video views at the company, with 53.6 million likes and a global presence that’s spawned a growing number…

    Lucia Moses/ Digidayin Social- 25 readers -
  • Inside NBC Sports’ Snapchat plans for the Kentucky Derby

    … For the first time this year, Snapchat will be integral to NBC Sports’ exclusive coverage of the Kentucky Derby. Lyndsay Signor, senior director of social media for NBC Sports, told Digiday that starting today, her team will be on site snapping everything from the barns to fashion events to the actual horse racing via NBC Sports’ Snapchat account…

    Yuyu Chen/ Digiday- 14 readers -
  • Should Facebook worry about people sharing less?

    … Facebook says it’s not worried about the level of sharing from everyday users of the social network, but with a rival like Snapchat surging, the threat to its empire is real. The sharing question has emerged as one of the few potential cracks in Facebook’s social media dominance, and there have been some concerns that people are starting to use…

    Digidayin Social- 16 readers -
  • The Weather Channel seeks scale on Facebook, eyes vertical video

    … The Weather Channel might have returned to its core focus on TV, but on digital, it’s still chasing scale. Facebook, in particular, is a huge area of growth for The Weather Channel, which did 204 million video views on the platform in March, up 158 percent from the previous month. The growth is credited to the publisher tripling the amount…

    Digiday- 7 readers -
  • A year after ceasing print, Factory Media bets on branded video

    … Spurred by the mounting demand for custom branded content, sports and lifestyle publisher Factory Media shuttered its print magazines last May to make a £1.1 million ($1.6 million) bet on video. A year in, that bet is paying off. In May 2015, the publisher printed its last copies of Sidewalk, Whitelines, Surf, Onboard and a clutch of other…

    Digiday- 10 readers -
  • With Facebook video, the aggregators are winning

    … Glance at a list of the most popular Facebook video pages, and you’ll quickly come across media entities you’ve never heard of outdrawing marquee brands. Vlechten met Daan, Funk You, SoFlo Comedy, Fortafy Fans — publishers that boast a combined 2.2 billion views on Facebook last month. Vlechten met Daan bills itself as an “online magazine…

    Digidayin Social- 12 readers -
  • The haves and have-nots: Small publishers are left adrift by shift to platforms

    … When Google was creating its fast-loading mobile pages initiative, AMP, it gathered together a group of big-name publishers to ask what their needs are. In fact, big publishers like The New York Times contributed their own code — which, naturally, addressed their specific interests — to what became the AMP framework. They were, in that sense…

    Lucia Moses/ Digiday- 14 readers -
  • Vox Media’s Choire Sicha is the unlikely platform wrangler

    … of being out of place at the Big Media dinner party, and today is no different. Like many publishers, Vox Media has decided that its future depends on buddying up to the big platforms like Facebook. So earlier this year when it looked for someone to handle its platform relationships, it hired Sicha, co-founder of The Awl Network. Sicha might seem…

    Lucia Moses/ Digiday- 11 readers -
  • Inside Business Insider’s aggressive European expansion

    … revenue. Oh, and the publisher was also bought by German digital media powerhouse Axel Springer for $343 million (£235m) — a deal which has since prized open the door to further aggressive pan-Europe expansion. That’s not to say it’s been without its sticking points. Jim Edwards, who moved from the U.S. where he was BI deputy editor, to London…

    Digiday- 21 readers -
  • ‘Absolutely petrified’: Publishing in Facebook’s era of empire

    …, there’s no way of knowing what Facebook’s commitment to it will be and if it will be good for publishers in the long term. Still, they feel compelled to get on board. Such are the realities of being a modern publisher in the age of platforms. And the king of them all, Facebook, is increasingly inserting itself into the publishing business…

    Lucia Moses/ Digidayin Social- 10 readers -
  • Introducing Pulse, Digiday’s quarterly magazine

    … The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses. That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means…

    Digiday- 12 readers -
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