Pulsebx

  • Why Facebook Messenger bots haven’t caught on with publishers

    … Chatbots are supposed to be the big thing in publishing right now. The product got a big boost when Facebook announced a bot platform in its Messenger app last month, with launch partners that included CNN, The Wall Street Journal and Poncho, a weather service. Others that weren’t part of the initial rollout scrambled to capitalize…

    Lucia Moses/ Digidayin Social- 14 readers -
  • BuzzFeed is building a video empire on food porn

    … BuzzFeed’s Tasty video channel hasn’t just become a model for other food publishers (not to mention parodies), but for BuzzFeed itself. Less than a year after it launched with an experimental recipe video, Tasty has become the driver of video views at the company, with 53.6 million likes and a global presence that’s spawned a growing number…

    Lucia Moses/ Digidayin Social- 14 readers -
  • Inside NBC Sports’ Snapchat plans for the Kentucky Derby

    … For the first time this year, Snapchat will be integral to NBC Sports’ exclusive coverage of the Kentucky Derby. Lyndsay Signor, senior director of social media for NBC Sports, told Digiday that starting today, her team will be on site snapping everything from the barns to fashion events to the actual horse racing via NBC Sports’ Snapchat account…

    Yuyu Chen/ Digiday- 12 readers -
  • Should Facebook worry about people sharing less?

    … Facebook says it’s not worried about the level of sharing from everyday users of the social network, but with a rival like Snapchat surging, the threat to its empire is real. The sharing question has emerged as one of the few potential cracks in Facebook’s social media dominance, and there have been some concerns that people are starting to use…

    Digidayin Social- 15 readers -
  • The Weather Channel seeks scale on Facebook, eyes vertical video

    … The Weather Channel might have returned to its core focus on TV, but on digital, it’s still chasing scale. Facebook, in particular, is a huge area of growth for The Weather Channel, which did 204 million video views on the platform in March, up 158 percent from the previous month. The growth is credited to the publisher tripling the amount…

    Digiday- 4 readers -
  • A year after ceasing print, Factory Media bets on branded video

    … Spurred by the mounting demand for custom branded content, sports and lifestyle publisher Factory Media shuttered its print magazines last May to make a £1.1 million ($1.6 million) bet on video. A year in, that bet is paying off. In May 2015, the publisher printed its last copies of Sidewalk, Whitelines, Surf, Onboard and a clutch of other…

    Digiday- 5 readers -
  • With Facebook video, the aggregators are winning

    … Glance at a list of the most popular Facebook video pages, and you’ll quickly come across media entities you’ve never heard of outdrawing marquee brands. Vlechten met Daan, Funk You, SoFlo Comedy, Fortafy Fans — publishers that boast a combined 2.2 billion views on Facebook last month. Vlechten met Daan bills itself as an “online magazine…

    Digidayin Social- 9 readers -
  • The haves and have-nots: Small publishers are left adrift by shift to platforms

    … When Google was creating its fast-loading mobile pages initiative, AMP, it gathered together a group of big-name publishers to ask what their needs are. In fact, big publishers like The New York Times contributed their own code — which, naturally, addressed their specific interests — to what became the AMP framework. They were, in that sense, part…

    Lucia Moses/ Digiday- 8 readers -
  • Vox Media’s Choire Sicha is the unlikely platform wrangler

    … This article is from Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines the perils and opportunities of publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. If you’re interested in a printed copy, please submit your information here…

    Lucia Moses/ Digiday- 6 readers -
  • Inside Business Insider’s aggressive European expansion

    … A lot has changed in the 18 months since Business Insider made its 2014 U.K. debut. The U.S.-based digital media company has seen its U.K. traffic grow from 2 million monthly uniques to more than 5 million monthly readers, according to comScore. It beefed up its London staff from 11 to 35 people and generated “triple-digit growth” in advertising…

    Digiday- 12 readers -
  • ‘Absolutely petrified’: Publishing in Facebook’s era of empire

    … This article is the cover story of Digiday’s new magazine, Pulse, a quarterly print publication about the modernization of media. The first issue examines publishing in the age of platforms. To download the 60-page magazine, please visit the Pulse page. If you’re interested in a printed copy, please email us. It’s early April, and viral site…

    Lucia Moses/ Digidayin Social- 8 readers -
  • Introducing Pulse, Digiday’s quarterly magazine

    … The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses. That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means…

    Digiday- 9 readers -
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